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From the filings
Mr. Softee of Brooklyn
Quick service restaurantMr. Softee of Brooklyn franchises within the Mister Softee system of 585 franchised outlets, under an approved-supplier procurement model for its truck, ice cream mix and Proprietary Products. Item 11 of the filing requires each truck to carry a GPS device that customers can track through a mobile app.
For software vendors selling into US franchise brands.
Live signals
Total units
585
585 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2024
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
$8K
per unit
Investment range
$242K–$287K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
16 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 13 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
accepted accounting principles and must provide SPABO, at SPABO’s request, with periodic sales reports signed by you and in the form SPABO specifies and such other information concerning the Franchised Business which SPABO may reasonably request, including: (i)annual financial reports and operating statements in the…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Except for MSSM for the truck and equipment, and MBI generally, neither Mister Softee nor any affiliate is currently a designated or approved supplier for any item.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
insurance requirements upon thirty (30) days prior written notice to you, and you must comply with any of these types of modifications within the time specified in the notice.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During its most recent fiscal year ended December 31, 2023, Mister Softee did not derive any revenue in connection with franchisees’ required purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
SPABO and/or Mister Softee and/or their affiliates may from time to time receive consideration from suppliers resulting from your purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
approximately 30% to 50% of the total cost of operating your business after that time.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
If we incur any costs in connection with evaluating a supplier at your request, you must reimburse us for the reasonable testing costs regardless of whether the supplier is subsequently approved.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to purchase any item for which Mister Softee has established approved suppliers, from an unapproved supplier, you must provide MBI or Mister Softee with the name, address and telephone number of the proposed supplier, a description of the item(s) you wish to purchase, and the purchase price, if known.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
SPABO has the right to inspect and/or audit your business records at any time during normal business hours, to determine whether you are current with suppliers and are otherwise operating in compliance with the terms of this Agreement and the Operations Manual.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
Mister Softee may modify the contents of the Operations Manual, although modifications will not alter your fundamental rights under the Franchise Agreement.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You may purchase soft-serve ice cream mix and other consumable inventory only from MBI, Mister Softee or other approved suppliers.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You shall purchase all equipment, inventory and supplies (including, without limitation, your vehicle and equipment, soft-serve ice cream mixes, hard ice cream, frozen desserts, novelties, stick items and other products) from designated or approved suppliers (“System Suppliers”).
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
You shall use all materials, ingredients, supplies, paper goods, uniforms, furnishings, signs, equipment, methods of exterior and interior design and construction and methods of production and preparation prescribed by, or that conforms to, Mister Softee’s standards and specifications.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You shall purchase and use any and all computer software programs (“Software”) that SPABO and/or Mister Softee designates for use by the System, and, within ninety (90) days from the date you receive written notice from SPABO and/or Mister Softee of such computer requirements, shall license such Software and purchase…
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
You shall purchase and use any and all computer software programs (“Software”) that SPABO and/or Mister Softee designates for use by the System, and, within ninety (90) days from the date you receive written notice from SPABO and/or Mister Softee of such computer requirements, shall license such Software and purchase…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We and/or Mister Softee may offer, periodically, additional tuition-free training programs and/or refresher courses to you and/or your employees.
The filing answers no to 5 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ committee: CEO/President + VP Ops + IT/CIO + Franchise + procurement involved.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
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The vendor opportunity at Mr. Softee of Brooklyn
Mr. Softee of Brooklyn franchises within the Mister Softee system, which has 585 franchised outlets, concentrated in New York, New Jersey and Pennsylvania. Franchised outlets held flat year over year. The FDD makes no financial performance representation in Item 19.
Who controls software purchasing
Item 2 names Hilary Guishard and John P. Conway, Jr. as Presidents, Michael Conway as Vice President, and James F. Conway, Jr. as a Consultant. The mapped operator footprint covers 117 operators across 117 located units, with New York (60) and Pennsylvania (27) the largest concentrations, followed by California, Virginia and Connecticut at 3 each.
Tech named in the FDD, and what is actually required
Item 11 of the FDD sets out Mr. Softee of Brooklyn's technology and training requirements — the equipment, software and support terms a franchise system can impose on its operators. It requires each truck to be equipped with a GPS device that lets customers track it through a mobile app. Read the embedded filing below for the full Item 11 terms.
Procurement, renewals, and timing
Mr. Softee of Brooklyn's supplier model is an approved-supplier list: the franchise truck and equipment must be purchased from MSSM, soft-serve ice cream mix and other consumable inventory only from MBI, Mister Softee or other approved suppliers, and a minimum inventory of Proprietary Products from MBI, Mister Softee, an affiliate, or approved or designated suppliers. Franchisees may propose an unapproved supplier by providing MBI or Mister Softee with the supplier's details and product information. Renewal runs on a 5-year term, conditioned on notice of intent, a truck and equipment meeting then-current specifications, no default, satisfied monetary obligations, and signing the then-current franchise agreement and a general release.
How to read the Mr. Softee of Brooklyn FDD
The embedded PDF below is Mr. Softee of Brooklyn's 2024 Franchise Disclosure Document. Item 8 sets out the supplier rules described here, and Item 17 the renewal terms. For a ranked list of franchise systems whose technology mandates fit your product, talk to FranCloud.
Questions vendors ask
Mr. Softee of Brooklyn, answered from the filing
Item 2 names Hilary Guishard and John P. Conway, Jr. as Presidents, with Michael Conway as Vice President — the HQ contacts for a vendor evaluating the 585-outlet Mister Softee system.
Item 11 requires each truck to be equipped with a GPS device that lets customers track it through a mobile app, at no installation cost to the franchisee. Mister Softee may require specified computer hardware and software on 90 days' written notice.
The Mister Softee system has 585 outlets, all of them franchised, concentrated in New York (60 mapped operators) and Pennsylvania (27). Franchised outlets were flat year over year.
Mr. Softee of Brooklyn uses an approved-supplier list: the truck and equipment must come from MSSM, soft-serve mix and consumable inventory only from MBI, Mister Softee or other approved suppliers, and Proprietary Products from MBI, Mister Softee, an affiliate, or approved suppliers. Franchisees may propose an alternate supplier for approval.
Renewal under a 5-year term requires notice of intent, a truck and equipment that conform to then-current specifications, no default, satisfied monetary obligations, and signing the then-current franchise agreement and a general release. Franchised outlets were flat year over year.
The embedded PDF viewer below is Mr. Softee of Brooklyn's 2024 Franchise Disclosure Document, covering the supplier and renewal terms described on this page.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Mr. Softee of Brooklyn files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
117 operators run 117 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit117
Top states by locations
| NY | 60 |
|---|---|
| PA | 27 |
| CA | 3 |
| VA | 3 |
| CT | 3 |
Ownership
The portfolio behind Mr. Softee of Brooklyn
unknown of mister softee franchise l l c.
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.