Movita Juice Bar-NYMovita Juice Bar

The vendor opportunity at Movita Juice Bar

Movita Juice Bar is a quick-service restaurant concept with a small but growing footprint. According to its 2025 Franchise Disclosure Document, the system comprises 18 total units—13 company-owned and 5 franchised. The brand posted 25% year-over-year unit growth, signaling an expansion phase that could open doors for software vendors. The operator base is lean: 16 mapped operators, four of whom are multi-unit, manage roughly 20 located units. The unit-band split shows 12 operators with a single unit and four with 2 to 9 units. No operators control 10 or more locations. Geographically, the system is overwhelmingly concentrated in California, which accounts for 19 of the mapped locations. For a vendor, the total addressable market is 18 units, but the high proportion of company-owned stores (13) means a single HQ-level deal could cover the majority of the system.

Who controls software purchasing

Software purchasing authority sits firmly at headquarters. The FDD lists three key executives in Item 1: Raul Rodriguez, Chief Executive Officer; Jorge Campos, Chief Financial Officer; and Jose Calderon, Director of Operations and Training. With no parent company on file, Movita Juice Bar appears independently owned, and these three individuals constitute the core buying center. A vendor pitching financial or operational software should expect the CFO and CEO to be the primary decision-makers, with the Director of Operations likely evaluating tools that impact store-level workflows. The small executive team means the sales cycle may be direct, but access to these leaders is critical.

Mandated and current tech stack

The 2025 FDD explicitly mandates one software system: QuickBooks by Intuit Inc. This is the only named technology vendor in the document. No point-of-sale, inventory management, scheduling, or other operational platforms are disclosed as mandated or recommended. This suggests a relatively light current tech stack, or at least one that is not contractually required for franchisees. For vendors selling complementary or replacement financial software, QuickBooks' presence is a key fact. For those selling POS or ops tools, the lack of a mandate means you may be selling into a greenfield, but you will need to prove value directly to the HQ team or individual franchisees.

Procurement, renewals, and timing

The FDD does not provide an extract from Item 8, so the franchise's procurement model—whether it uses designated suppliers, an approved supplier list, or an open market—is not disclosed. This lack of visibility makes it essential to clarify purchasing rules early in a sales conversation. On the renewal front, Item 17 outlines conditions for franchisees to renew, including being in good standing, giving timely notice, remodeling the premises and equipment, renewing the lease, and paying a fee. Renewal terms are 5 or 10 years. The initial franchise term is 10 years. With only 5 franchised units and a 10-year term, renewal-driven software evaluation windows will be infrequent. The more immediate opportunity lies in the brand's 25% growth rate; new unit openings often require new technology decisions.

How to read the Movita Juice Bar FDD

The 2025 Movita Juice Bar FDD is the definitive source for understanding the franchise's obligations, restrictions, and technology mandates. Item 1 lists the executives who control purchasing. Item 11 details the mandated QuickBooks system and any other required technology investments for franchisees. While average unit volume (AUV) is not disclosed in the available data, the FDD's Item 19 may contain financial performance representations that can help you size the per-unit budget for software. The embedded PDF viewer below contains the full filing. Review it to identify any additional operational requirements or supplier relationships not captured in this summary. For a ranked target list of franchise systems matched to your software category, FranCloud can help.