Movita Juice Bar

The vendor opportunity at Movita Juice Bar

Movita Juice Bar operates 18 total units—13 company-owned and 5 franchised—according to its 2025 Franchise Disclosure Document. The system is small but growing aggressively, posting 66.7% year-over-year unit growth. For software vendors, this is a concentrated opportunity: 23 of the 25 mapped operators are in California, meaning sales efforts can be geographically focused. The franchisor does not disclose average unit volume (AUV) in the FDD, so revenue-based ROI calculations for your software will require direct discovery. Royalty is set at 7.0% of gross sales, and the initial franchise term runs 10 years.

With 10 multi-unit operators among the 25 mapped, there is a small but meaningful segment of franchisees who may need multi-location management tools. The unit-band split shows 15 operators with a single unit and 10 operators with 2–9 units. No operators have reached 10 or more units yet, which means the system is still in an early-stage operator profile where HQ influence on technology decisions is likely strong.

Who controls software purchasing

The 2025 FDD lists three HQ executives in Item 1: Raul Rodriguez, Chief Executive Officer; Jorge Campos, Chief Financial Officer; and Jose Calderon, Director of Operations and Training. In a system of this size, the CEO and CFO are the primary decision-makers for any software that touches financial operations, POS, or enterprise-level tools. Jose Calderon’s operations and training role suggests he would be the key stakeholder for store-level operational software, including any POS add-ons, scheduling, or training platforms.

Because 13 of the 18 units are company-owned, Movita Juice Bar’s corporate office directly controls technology procurement for the majority of locations. The 5 franchised units may have some autonomy, but the FDD’s mandated tech requirements indicate HQ sets the standard. Vendors should target the C-suite in California for initial conversations.

Mandated and current tech stack

Item 11 of the 2025 FDD mandates two specific technology components. First, franchisees must use a POS system with touch screen technology. The FDD does not name a specific POS vendor, which means the system may be specified elsewhere in the operations manual or could represent an opportunity for POS vendors to compete if the current solution is not locked in by name. Second, QuickBooks by Intuit Inc. is mandated for accounting. This is a concrete vendor name, and any software that integrates with or complements QuickBooks—such as payroll, inventory, or financial reporting tools—has a clear integration path.

No other operational software systems are named as mandated in the FDD. This leaves open questions about scheduling, inventory management, loyalty, online ordering, and HR platforms. Vendors in these categories should approach HQ to understand whether solutions are currently in use and whether they are corporately designated or left to franchisee discretion.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 extract detailing procurement restrictions or designated suppliers. This absence means the franchisor’s supplier qualification process is not publicly documented in the disclosure. Software vendors should be prepared to navigate a direct evaluation process with HQ rather than relying on a published approved-vendor list.

Renewal terms under Item 17 offer two options: 5 or 10 years. To renew, franchisees must be in good standing, give timely notice, remodel the juice bar and equipment as applicable, renew or obtain a lease, employ a designated construction manager, pay a fee, and sign a release. The remodeling and equipment-update requirements are natural triggers for technology re-evaluation. If a franchisee is already investing in physical updates, it may be an opportune moment to introduce new software that complements the refreshed operation. Additionally, if the franchisor subleases the premises and elects not to renew the master lease, the franchisee must secure a direct lease—another transition point where operational changes could open a software conversation.

With 66.7% year-over-year unit growth, new location openings represent the most frequent software buying window. Each new company-owned or franchised unit requires POS setup, accounting configuration, and potentially additional operational tools. Vendors who establish a relationship with HQ now can position themselves as the default choice for new locations.

How to read the Movita Juice Bar FDD

The 2025 Movita Juice Bar Franchise Disclosure Document is the authoritative source for the facts cited here. Item 1 identifies the executives who control purchasing. Item 11 lists the mandated technology systems. Item 17 defines renewal conditions and terms that create software evaluation windows. Item 20 provides the unit counts, growth rates, and operator footprint used to size the addressable market. The embedded PDF viewer below contains the full document for your own due diligence. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on tech mandates, growth signals, and decision-maker access.