HubSpotHubSpot
MandatoryO per website. Computer System You are required to purchase the following computer hardware and software: 13 Hardware Software POS Hardware Servsuite -POS System Software Computer HubSpot CRM: 8X8 pho
From the filings
HQ-led decisions
Mosquito Marry's
Home servicesSoftware purchasing control at Mosquito Marry's appears centralized at the franchisor level, given the mandated technology stack. The brand currently operates 11 total units (9 franchised, 2 company-owned) and mandates specific systems including HubSpot CRM and Servsuite POS. This creates a concentrated, albeit small, addressable market for vendors who can integrate with or displace these mandated solutions.
For software vendors selling into US franchise brands.
Live signals
Total units
11
9 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2023
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$93K–$117K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ServSuiteServSuite
Mandatorysupplier, which can include $1,500 in SEO per website. Computer System You are required to purchase the following computer hardware and software: 13 Hardware Software POS Hardware Servsuite -POS Syste
OneStep GPSOneStep GPS
llowing computer hardware and software: 13 Hardware Software POS Hardware Servsuite -POS System Software Computer HubSpot CRM: 8X8 phone service Backup Drive WorldPay Credit Card; OneStep GPS QuickBoo
QuickBooksIntuit
uter hardware and software: 13 Hardware Software POS Hardware Servsuite -POS System Software Computer HubSpot CRM: 8X8 phone service Backup Drive WorldPay Credit Card; OneStep GPS QuickBooks AnswerFir
WorldpayWorldpay
red to purchase the following computer hardware and software: 13 Hardware Software POS Hardware Servsuite -POS System Software Computer HubSpot CRM: 8X8 phone service Backup Drive WorldPay Credit Card
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 10 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will be permitted full independent access your computer and point of sale data without contractual limitation.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall, at its expense, supply to Franchisor on or before the tenth day of each month following the close of a quarter a balance sheet, income statement and fiscal year-to-date as of the end of the last day of the preceding quarter.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, that includes our affiliate, Mosquito Mary’s Inc..
Is there a franchisee advisory council, association or committee?
YesFranchise agreement
Franchisee shall participate in the council according to the rules and procedures established by the council and Franchisee shall abide by the council’s decisions.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor may revoke its approval of any item, service or supplier at any time by notifying Franchisee or the supplier.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that 50%-80% of your purchases made in operating your Outlet will be made according to our specifications.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We permit you to contract with alternative suppliers for products or services where we require the use of an Approved Supplier, where your supplier is first approved by us.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
assign all telephone listings and numbers for the franchised business to Franchisor, notify the telephone company and all listing agencies of the termination or expiration of Franchisee’s right to use any telephone numbers or facsimile numbers associated with the Marks in any regular, classified or other telephone…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor or its designee has the right, during normal business hours, to examine, copy and audit the books, records and tax returns of Franchisee.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
We may ADA: § 7 modify the Operations Manual without your consent if the modification does not materially alter your fundamental rights.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee shall not locate the Outlet on a selected site without the prior written approval of Franchisor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee may not establish a presence on, or market using, the Internet including but not limited to any website or Social Media (Facebook, LinkedIn, Twitter, YouTube, blogs, and other online social networks, wikis, forums, content sharing communities, etc.) without Franchisor’s prior written consent.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Through the Marketing Program, you are required to pay to Mosquito Mary’s, or its affiliates, the sum of $22,000 for digital advertising, which includes a $2,000 setup fee for the start of each Season.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all Digital Program services from our approved suppliers.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
25 EXHIBIT A TO THE DISCLOSURE DOCUMENT FRANCHISE AGREEMENT 13.9 Uniforms Franchisee shall abide by any uniform or dress code requirements.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
12.4 Computer Equipment Franchisee shall purchase, install and use computer and point-of-sale systems consisting of hardware and software in accordance with Franchisor’s recommendations/specifications.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisor shall be permitted full access to all of Franchisee’s computer and point-of-sale data and systems and all related information upon Franchisor’s reasonable request.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You are required to purchase the following computer hardware and software: 13 Hardware Software POS Hardware Servsuite -POS System Software Computer HubSpot CRM: 8X8 phone service Backup Drive WorldPay Credit Card; OneStep GPS QuickBooks AnswerFirst
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
Ongoing $600 per day As Billed If we require additional training for Training your Designated Manger.
The filing answers no to 5 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at Mosquito Marry's
Mosquito Marry's is a home-services franchise based in Massachusetts with a total footprint of 11 units, of which 9 are franchised and 2 are company-owned. The brand operates in the mosquito-control segment, a seasonal and operationally intensive niche. For software vendors, the immediate addressable market is small—just 11 locations—but the franchisor’s centralized technology mandates mean a single HQ relationship could unlock the entire system. The most recent FDD on file is from 2023, and average unit volume (AUV) is not disclosed in that filing. The royalty rate stands at 8.0% of gross revenue, and the initial franchise term is 10 years.
Who controls software purchasing
Based on the mandated technology stack, software purchasing control sits firmly at the franchisor level. The 2023 FDD lists Nicholas Spencer as the Agent for Service of Process, but no other C-suite or operational executives are named in the available Item 1 extract. Vendors should expect to engage directly with the founder or senior leadership team at the Massachusetts headquarters. Because the system is small, the buying center is likely lean—possibly a single decision-maker or a small leadership group rather than a formal IT procurement committee.
Mandated and current tech stack
The 2023 FDD mandates five specific technology systems. HubSpot CRM by HubSpot, Inc. is the required customer relationship management platform, suggesting a focus on inbound marketing and sales pipeline management. OneStep GPS is mandated for fleet tracking, which aligns with the need to manage mobile service crews. QuickBooks by Intuit Inc. serves as the mandated accounting software. For point-of-sale and operational management, Servsuite is the required POS system software. Finally, WorldPay is the mandated credit card processor. This stack covers CRM, GPS, accounting, POS, and payments—leaving potential gaps in areas like field-service scheduling, customer communications, or HR that are not addressed by the current mandates.
Procurement, renewals, and timing
The available Item 8 extract does not detail Mosquito Marry's procurement or supplier-approval process. However, the fact that five systems are explicitly mandated indicates a designated-supplier model for those categories. For vendors offering complementary or replacement technology, understanding the franchise lifecycle is critical. The initial franchise agreement runs for 10 years. After that, franchisees must sign the then-current agreement, which may contain materially different terms, for a 5-year renewal term. Franchisees have the option of two such 5-year renewals. These renewal windows, along with any new unit openings, represent the most likely points at which the franchisor might evaluate new software vendors.
How to read the Mosquito Marry's FDD
The full 2023 Franchise Disclosure Document is embedded below. For software vendors, the most relevant sections are Item 11, which lists the franchisor’s obligations around mandated suppliers and technology systems, and Item 17, which governs renewal, termination, and transfer—key indicators of when franchisee contracts come up for renegotiation. Item 1 identifies the franchisor entity and any parents or predecessors; in this case, no parent company is on file, and the brand appears independently owned. Item 8 is the formal procurement disclosure, though the extract available here does not provide additional detail beyond what is implied by the mandated systems. For a ranked target list of franchise systems based on tech-stack fit and buying signals, FranCloud can help.
Questions vendors ask
Mosquito Marry's, answered from the filing
The FDD lists Nicholas Spencer as Agent for Service of Process, but specific buying-center titles like CIO or VP of Operations are not disclosed in the 2023 filing. Pitching likely starts with executive leadership at the Massachusetts HQ.
The 2023 FDD mandates Servsuite as the POS system software, HubSpot CRM by HubSpot, Inc., OneStep GPS for fleet tracking, QuickBooks by Intuit Inc. for accounting, and WorldPay for credit card processing.
The system has 11 total units, consisting of 9 franchised locations and 2 company-owned outlets. This is a very small footprint in the home services segment.
The procurement model is not explicitly detailed in the available Item 8 extract. The presence of multiple mandated systems suggests a designated-supplier approach for core operational technology.
The initial franchise term is 10 years. Renewals are for 5-year terms, with two renewal options available. Contract windows may align with these 5-year renewal cycles or new unit openings.
The 2023 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal document, including Item 11 technology disclosures and Item 17 renewal conditions.
Source
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FDD alert
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We’ll email you the moment Mosquito Marry's files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
11 operators run 11 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit11
Top states by locations
| SC | 3 |
|---|---|
| FL | 1 |
| TX | 1 |
| MA | 1 |
| RI | 1 |
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.