DoorDashDoorDash
unsold product that is not fresh. You may operate delivery services in your territory or arrange for such services with a third-party service provider, like UberEats, GrubHub, or DoorDash. We may desi
From the filings
+100% units YoYHQ-led decisions
Moge Tee
Quick service restaurantSoftware purchasing decisions at Moge Tee are controlled at the headquarters level by a small executive team, including CEO Li Zheng and VP of Franchise Development Sandy Chang. The brand does not mandate any specific technology systems in its 2022 FDD, presenting a greenfield opportunity for vendors. With 45 total units and 100% year-over-year growth, the addressable market is small but rapidly expanding.
For software vendors selling into US franchise brands.
Live signals
Total units
45
34 franchised
Unit growth YoY
+100%
vs prior filing
AUV
—
Item 19, 2022
Royalty
3%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$159K–$269K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
5%of gross sales (FY2022)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
GrubhubGrubhub
the sale of unsold product that is not fresh. You may operate delivery services in your territory or arrange for such services with a third-party service provider, like UberEats, GrubHub, or DoorDash.
Uber EatsUber
r discount the sale of unsold product that is not fresh. You may operate delivery services in your territory or arrange for such services with a third-party service provider, like UberEats, GrubHub, o
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You will maintain bookkeeping, accounting and records retention systems conforming to the requirements that we prescribe from time to time, and such other records as we pre- scribe from time to time relating to the operations of the Franchised Business.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
In other words, we will have independent access to the information generated and stored in your cash register or com- puter systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
(i) monthly and annual balance sheets and income statements for the Franchised Business, prepared in accordance with generally accepted accounting principles consist- ently applied, in the format we prescribe, and verified as correct in the manner we prescribe from time to time; and (ii) reviewed financial statements…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
You must purchase from us or our affiliate, King Bubble USA Inc., all Möge Tee proprietary prod- ucts.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may change the point-of-sale provider in our dis- cretion.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may derive revenue in the form of commissions or rebates that third party suppliers pay to us or our affiliates based on their sales of certain products to you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We will provide a pre- ferred printing vendor from whom you may order printed menus. - 11 - Version 4/30/2022, rev 6/23/2022 Approval Process If you wish to use any item or supplier we have not previously designated or approved, you must submit to us a written request for such approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
you will assign to us or our designee all of your right, title and interest in and to your telephone numbers, websites, domain names and meta tags associated with the Mark (the “Listings”)
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
including (i) implementing (at your expense) all security requirements that the PCI Security Standards Council (or its successor) requires of a merchant that accepts payment by credit or debit cards, and (ii) participating in (at your expense) a standardized PCI/DSS compliance program that is provided by a PCI/DSS…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You agree to present to your customers such evaluation forms as we periodically prescribe and to participate and request your customers to participate in any surveys performed by us or on our behalf.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We conduct operational reviews and other quality control measures to ensure compliance with our standards and to recommend improvements.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may modify or change the System Standards from time to time, and upon notice to you, we may make additions to, deletions from or revisions in the Manual to re- flect such modifications or changes.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve the site before you enter into lease negotiations.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You may not promote the Franchised Business through social media or similar means without our prior written approval, which we may withhold or withdraw in our sole discretion.
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend at least $500 on grand opening advertising.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You will distrib- ute customer loyalty cards and sell and issue gift cards and redeem (without an offset against Royalty payments) coupons, customer loyalty cards and gift cards in accordance with procedures and policies we specify in the Manual or otherwise in writing.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase from us or our affiliate, King Bubble USA Inc., all Möge Tee proprietary prod- ucts.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You agree to use in the operation of the Franchised Business only those brands and models or types of equipment, supplies, furniture, signs and other products and services that we have designated or approved for Möge Tee shops.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You will pay all sums you owe to us or to any of our affiliates electronically through one or more depository transfer accounts or using such methods as we may designate in the Manual or otherwise in writing.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You agree to participate in each gift card, customer loyalty card, mobile app and other similar program that we periodically establish or ap- prove for use at Möge Tee shops either in your area or nationally, for all franchised Möge Tee shops that you or any affiliate of yours owns.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Item 15 OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS Your operating manager must devote his or her full time, attention and effort to the franchised business and provide direct, day-to-day supervision of the operation.
Must employees wear uniforms specified by the franchisor?
YesItem 8
Möge Tee uniforms, consisting of logo t-shirts which we require your employees to wear while at work
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must use the point of sale system (POS) we select.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
In other words, we will have independent access to the information generated and stored in your cash register or com- puter systems.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may charge our then-current fees and expenses for additional or remedial training that is not mandatory or that we require because your personnel are not meeting our standards.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
The Managing Owner of your company must attend these conferences.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Moge Tee
Moge Tee is a quick-service restaurant brand headquartered in New York. As of its 2022 FDD, the system comprises 45 total units—34 franchised and 11 company-owned. The brand is in a high-growth phase, reporting 100% year-over-year unit growth. For software vendors, this represents a compact but expanding addressable market. The average unit volume (AUV) is not disclosed, and the royalty rate stands at 3.0%. The initial franchise term length is not specified in the available data.
Who controls software purchasing
Purchasing authority sits at the headquarters level. The FDD lists three executives: Li Zheng, Chief Executive Officer; Sandy Chang, Vice President of Franchise Development; and Helen Ma, Managing Director. With no field operators mapped in our corpus, the HQ team is the sole buying center. A vendor's initial pitch should target Li Zheng for strategic software or Sandy Chang for tools that support franchise development and onboarding. The lack of a CIO or CTO on file suggests technology decisions are handled directly by this leadership group.
Mandated and current tech stack
The 2022 FDD contains no mandated or recommended technology systems. This is a critical signal for vendors: Moge Tee does not impose a POS, payroll, scheduling, or inventory management standard on its franchisees. The tech landscape is entirely open. This creates an opportunity to become the first standardized solution, but it also means each location may operate independently. A vendor should be prepared to sell the value of centralization to HQ while demonstrating ease of adoption for franchisees.
Procurement, renewals, and timing
Procurement signals are minimal. The FDD does not include an Item 8 extract, so it is unknown whether Moge Tee uses a designated supplier model, an approved supplier list, or an open procurement process. Similarly, Item 17 renewal terms are not captured, and the initial franchise term is not disclosed. Without these data points, predicting contract windows is challenging. Vendors should assume an open procurement environment and focus on building a relationship with HQ to establish a preferred vendor status before any formal process is implemented.
How to read the Moge Tee FDD
The 2022 Franchise Disclosure Document is the foundational resource for understanding Moge Tee's obligations to franchisees. Key items for software vendors include Item 11, which confirms the absence of mandated technology, and Item 1, which identifies the executive team. Because no parent company is on file, Moge Tee appears to be independently owned, meaning decisions are made without external corporate oversight. Review the embedded FDD below to verify unit counts, executive listings, and any updates to technology requirements. For a ranked target list of franchise brands matched to your software category, contact FranCloud.
Questions vendors ask
Moge Tee, answered from the filing
The buying center is small. Key contacts include CEO Li Zheng and VP of Franchise Development Sandy Chang. Managing Director Helen Ma may also influence operational tool decisions.
The 2022 FDD does not list any mandated or recommended POS or operational technology systems for franchisees.
There are 45 total units: 34 franchised and 11 company-owned. This is a small, early-stage quick-service restaurant chain.
The procurement model is not disclosed. The FDD does not include an Item 8 extract specifying designated or approved suppliers for technology.
Contract renewal terms and initial franchise terms are not disclosed in the 2022 FDD, making timing windows difficult to predict without direct outreach.
The 2022 FDD was filed with state franchise regulators. You can view the embedded PDF viewer below to analyze the full document.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Moge Tee files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Moge Tee’s FDD on file does not disclose a franchisee directory.
Ownership
The portfolio behind Moge Tee
unknown of guangzhou tea star food and beverage management.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.