Modo Yoga Franchising Co. Ltd.Modo Yoga

The vendor opportunity at Modo Yoga

Modo Yoga presents a compact, niche opportunity for software vendors targeting the boutique fitness segment. The system consists of 6 franchised units, all located in the United States and concentrated in California. No company-owned locations are reported in the 2026 FDD. The brand experienced a 25% year-over-year unit decline, signaling a contracting footprint that may limit net-new location sales but could create urgency around operational efficiency for the remaining studios.

The average unit volume (AUV) stands at $861,671.38, with a 4.5% royalty fee flowing to the franchisor. For a vendor, the total addressable market is exactly 6 locations. While small, the centralized control structure means a single deal with headquarters can capture the entire system.

Who controls software purchasing

Technology purchasing authority sits with the executive team at Modo Yoga Franchising Co. Ltd., headquartered in Ontario, Canada. The 2026 FDD Item 1 lists Emily Drouillard as Chief Executive Officer and Nava Dabby as Chief Operating Officer. These are the primary contacts for any software pitch. David Ewart, the Chief Financial Officer, likely holds budgetary sign-off authority. The franchisee base consists of 2 mapped operators, none of whom are multi-unit owners, reinforcing that franchisees have little to no independent purchasing power for mandated systems.

Mandated and current tech stack

The FDD explicitly mandates two related technology categories. Franchisees must use "business management software" and, more specifically, "business management software for scheduling classes and administering a reservation system." The disclosure does not name a specific vendor for these mandated functions. This absence of a named incumbent suggests either an open search or a recent change. For a vendor selling scheduling, CRM, or studio management platforms, this is a direct signal of a solvable pain point with a clear mandate to buy.

Procurement, renewals, and timing

Procurement rules under Item 8 are not detailed in the available extract, so the supplier designation model remains unknown. Vendors should clarify directly whether Modo Yoga uses a designated supplier list or an open procurement process.

Contract timing is governed by a 10-year initial term with a 5-year renewal option. Renewal conditions are strict: franchisees must provide written notice 6 to 9 months before expiration, pay a $10,000 renewal fee, sign the then-current franchise agreement, and complete additional training. Critically, franchisees must not have received three or more default notices in any 24-month period. With only 6 units and a negative growth trajectory, natural renewal cycles will be rare. Proactive outreach to HQ, rather than waiting for franchisee-driven demand, is the only viable sales motion.

How to read the Modo Yoga FDD

The 2026 Franchise Disclosure Document provides the legal and operational blueprint for selling into this system. Key sections for software vendors include Item 11, which details the franchisor's obligations around mandated technology, and Item 19, where the $861,671.38 AUV is disclosed. Reviewing Item 8 will clarify whether the franchisor takes rebates or controls supplier relationships. The full document is embedded below for your analysis. For a ranked target list of franchise systems matched to your software category, FranCloud can help.