HQ-led decisions

Mochiholic

Quick service restaurant

Software purchasing at Mochiholic is controlled by HQ leadership, specifically CEO Michael Chang and GM Eugenia Liu, based on the 2023 FDD. The brand currently mandates Revi for its technology stack and operates a single company-owned location with an AUV of $957,587. The addressable market is extremely small, consisting of just 1 unit, making this a niche target for vendors.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Revi
Mandatory
POSItem 11

the designated point of sale system that you must license and use is Revi

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
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Live signals

Total units
1
0 franchised
Unit growth YoY
vs prior filing
AUV
$958K
Item 19, 2023
Royalty
5.5%
of gross sales
Ad fund
2%
national + local
Initial fee
$35K
per unit
Investment range
$150K–$248K
all-in, Item 7
Procurement
Franchisor controlled
from the filing

The vendor opportunity at Mochiholic

Mochiholic is a quick-service restaurant brand headquartered in California, operating a single company-owned unit as of its 2023 FDD. The brand reports an average unit volume (AUV) of $957,587. With only 1 addressable unit and no disclosed franchised locations, the immediate software vendor opportunity is extremely limited. However, the brand’s royalty rate of 5.5% and a 5-year initial term suggest a structured franchising model that could expand. For vendors, the current footprint means any sale would be a direct engagement with HQ, not a multi-unit rollout.

Who controls software purchasing

Software purchasing decisions at Mochiholic are centralized at the headquarters level. The 2023 FDD lists Michael Chang as Chief Executive Officer and Eugenia Liu as General Manager and Franchisee Trainer. These two executives represent the buying center for any technology vendor. There is no parent company on file, indicating Mochiholic is independently owned, which typically means faster decision cycles but fewer layers of procurement bureaucracy. Vendors should direct pitches to these named leaders, focusing on operational efficiency and scalability for a young franchise system.

Mandated and current tech stack

The only mandated technology system named in the 2023 FDD is Revi. No other POS, back-office, or operational software vendors are disclosed. This suggests Mochiholic may have a lean tech stack or that additional systems are not mandated at the franchise level. For software vendors, Revi’s presence as a mandate means any competing or complementary solution must integrate with or replace this system, requiring direct HQ approval. The lack of other named mandates leaves room for vendors in areas like payroll, inventory, or CRM, but all would need to align with the existing Revi requirement.

Procurement, renewals, and timing

Mochiholic’s procurement model is not detailed in the 2023 FDD; Item 8 provides no extract regarding designated or approved suppliers. This absence means vendors must inquire directly with HQ about supplier qualification processes. The franchise agreement includes a renewal option for one additional 5-year term, contingent on meeting conditions such as signing the then-current agreement, paying a renewal fee, and remodeling the shop. Notice of renewal must be given 12 to 18 months in advance. These renewal windows could serve as natural points for technology re-evaluation, though with only one unit, the timing is tied to that single location’s cycle.

How to read the Mochiholic FDD

The 2023 Mochiholic Franchise Disclosure Document is the primary source for understanding the brand’s obligations, fees, and operational mandates. Key items for software vendors include Item 1 (executives), Item 11 (mandated tech), and Item 17 (renewal and contract terms). The embedded PDF viewer below provides the full document. Reviewing the FDD directly is essential to verify the scope of mandated systems and identify any unlisted procurement requirements before approaching HQ. For a ranked target list of franchise systems aligned with your software category, FranCloud can help prioritize your outreach.

Questions vendors ask

Mochiholic, answered from the filing

CEO Michael Chang and General Manager/Franchisee Trainer Eugenia Liu are the named executives in the 2023 FDD, indicating centralized HQ control over purchasing decisions.
The 2023 FDD mandates Revi as the required technology system. No other mandated POS or operational tech vendors are disclosed.
Mochiholic has 1 total unit, which is company-owned. The number of franchised units is not disclosed in the 2023 FDD.
The procurement model is not disclosed in the 2023 FDD; Item 8 contains no extract regarding designated or approved suppliers.
With a 5-year initial term and a single 5-year renewal option requiring 12-18 months' notice, contract windows may align with franchise agreement cycles, but no recent activity is noted.
The 2023 FDD was filed with state franchise regulators. You can view it directly in the embedded PDF viewer below.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.