+0.827% units YoYHQ + multi-unit

Midas Shop

Automotive services

Software purchasing at Midas Shop is driven by a lean HQ leadership team led by President and COO Leonard Valentino Jr. The franchise mandates a specific point-of-sale system, R.O. Writer shop management, and Epicor parts catalog tools across all 975 franchised locations. With an average unit volume exceeding $1.23 million and a concentrated operator base of 152 franchisees, vendors face a mixed decision-making environment where HQ sets the tech stack but multi-unit operators influence adoption.

Mandated & recommended tech

The systems vendors compete with

5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Midas online warranty system
Mandatory
Industry softwareItem 11

funding certain expenses of the Limited Lifetime Tire Guarantee program, including but not limited to running the Midas online warranty system or other computer system

point-of-sale computer system
Mandatory
POSItem 11

reimbursed ... for the cost of a part ... subject to submission by you of the proper data through the point-of-sale computer system

R.O. Writer
Mandatory
POSItem 11

We currently require the use of the R.O. Writer point-of-sale system for new franchisees

Smart eCat Epicor
Mandatory
Industry softwareItem 11

the R.O. Writer point-of-sale software system is comprised of the R.O. Writer shop management software and Smart eCat Epicor online parts and labor guide

Smart eCat Epicor Parts & Labor Guide
Mandatory
Industry softwareItem 11

Included in the CSI software maintenance fee for IMDA members is the use of the Smart eCat Epicor Parts & Labor Guide

Live signals

Total units
975
975 franchised
Unit growth YoY
+0.827%
vs prior filing
AUV
$1.23M
Item 19, 2025
Royalty
18%
of gross sales
Ad fund
national + local
Initial fee
$35K
per unit
Investment range
$342K–$925K
all-in, Item 7
Procurement
Standards based
from the filing

The vendor opportunity at Midas Shop

Midas Shop operates 975 franchised automotive service locations across the United States, with no company-owned units disclosed in the 2025 Franchise Disclosure Document. The system generated an average unit volume of $1,234,101.77, placing it among the higher-revenue auto-service franchise networks. Year-over-year unit growth sits at just 0.827%, meaning the network is mature and stable rather than rapidly expanding. For software vendors, this is a replacement and compliance market: the existing tech stack is deeply mandated, and any new entrant must displace incumbent systems or integrate into a tightly controlled operational workflow.

The operator base is fragmented but consolidating. Of 152 mapped franchisees, 116 run a single location, while 36 operate between two and nine units. No franchisee controls 10 or more locations. This structure means that while HQ mandates core systems, the 36 multi-unit operators represent concentrated buying power and may influence or accelerate adoption of complementary tools. Top states by unit count are Virginia (49), Washington (30), Wisconsin (26), Texas (25), and California (23).

Who controls software purchasing

Technology decisions at Midas Shop flow through a small executive team. Leonard Valentino Jr. serves as President and Chief Operating Officer and is the most likely operational buyer for enterprise software. The board of directors includes David J. Sorbaro, Stephen Sorbaro, Fred Christensen, and Jennifer Papas. No dedicated CIO, CTO, or VP of Technology is listed in the FDD, which suggests that IT procurement is handled directly by the president’s office or by operational leadership. Vendors should prepare to engage Valentino Jr. or a delegated operations lead.

Because the franchise agreement mandates specific systems, the buying center is effectively HQ for any core operational software. However, for ancillary tools—marketing, scheduling, customer communication, analytics—multi-unit operators may have autonomy or influence. The absence of a parent company or private equity sponsor means decisions are made within this independent leadership structure, without external portfolio-level technology mandates.

Mandated and current tech stack

The 2025 FDD Item 11 discloses five mandated technology components. The point-of-sale computer system is required but not identified by vendor name in the filing. R.O. Writer is the mandated shop management system, covering work-order processing and operational workflow. For parts and labor data, the franchise mandates Smart eCat Epicor and the Smart eCat Epicor Parts & Labor Guide. Finally, franchisees must use the Midas online warranty system for warranty claims processing.

This stack creates a clear integration surface. Any software vendor selling into Midas Shop must either replace one of these mandated systems—requiring a franchise-wide amendment—or integrate with them, particularly R.O. Writer and the Epicor catalog tools. The warranty system is proprietary, suggesting custom development or a legacy platform maintained internally.

Procurement, renewals, and timing

Item 8 of the 2025 FDD contains no extract regarding designated or approved suppliers. This absence indicates that Midas Shop does not publicly disclose a centralized procurement program for non-mandated goods and services. Vendors should interpret this as an open procurement environment for anything not explicitly mandated in Item 11, though HQ retains the right to impose new requirements through the franchise agreement.

Contract renewal cycles are long. The initial franchise term is 20 years. Franchisees may renew for one additional 20-year term by signing the then-current form of agreement and paying a renewal fee. Alternatively, HQ may extend the term in consecutive 5-year periods via amendment, with franchisees retaining the right to opt out. These extended cycles mean that system-wide technology changes are likely tied to franchise agreement renewals or amendments, creating infrequent but high-stakes windows for vendors.

How to read the Midas Shop FDD

The 2025 Midas Shop Franchise Disclosure Document is the definitive source for understanding the franchise’s technology mandates, leadership structure, and contractual terms. Item 1 identifies the executive team and ownership structure. Item 11 lists the mandated technology systems. Item 17 details renewal and extension terms that govern long-term franchisee commitments. The embedded PDF viewer below provides the full document for your review. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

Midas Shop, answered from the filing

President and COO Leonard Valentino Jr. leads operations; directors David J. Sorbaro, Stephen Sorbaro, Fred Christensen, and Jennifer Papas form the governing board. Technology mandates flow from this group.
The 2025 FDD mandates a point-of-sale computer system, R.O. Writer shop management software, Smart eCat Epicor, and the Smart eCat Epicor Parts & Labor Guide, plus the Midas online warranty system.
There are 975 franchised locations. Company-owned unit counts are not disclosed. Top states include Virginia (49), Washington (30), Wisconsin (26), Texas (25), and California (23).
The most recent FDD does not disclose a designated or approved supplier list in Item 8. Procurement signals are absent from the filing, suggesting an open or unspecified model.
Initial terms run 20 years. Renewal options include one additional 20-year term or consecutive 5-year extensions. With 0.83% unit growth, contract cycles are long and infrequent.
The 2025 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for full Item 1, Item 11, and Item 17 disclosures.
Source

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Operator footprint

Who runs the locations

152 operators run 214 mapped locations — 36 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit116
2–9 units36

Top states by locations

VA49
WA30
WI26
TX25
CA23