Mici Franchising

The vendor opportunity at Mici Franchising

Mici Franchising operates 7 company-owned quick-service restaurants, all under the parent entity MHI Restaurant Group LLC. The 2022 FDD reports an average unit volume of $1,274,353 and a 6.0% royalty rate. No franchised units are disclosed, and year-over-year unit growth is not available in the current data. For software vendors, the total addressable market is 7 locations, all controlled from a single headquarters in Colorado. The small unit count means any sale is likely a single-decision, HQ-level deal rather than a multi-operator rollout.

Who controls software purchasing

The 2022 FDD lists Jeffrey A. Miceli as the Agent for Service of Process. No additional executives—such as a CIO, VP of Technology, or Director of Operations—appear in Item 1. This suggests a lean leadership structure where purchasing authority sits with ownership or a very small executive team. Vendors should prepare for a direct conversation with the owner-operator level, not a layered procurement department. The parent company, MHI Restaurant Group LLC, may also influence or consolidate technology decisions across its portfolio, though no other brands are named in the FDD.

Mandated and current tech stack

Item 11 of the 2022 FDD mandates two systems: QSROnline for back-of-house management and Thrive POS for point-of-sale. These are the only named technology vendors in the disclosure. No recommended or optional systems are listed. For a vendor selling complementary software—such as labor scheduling, inventory intelligence, or catering platforms—the integration landscape is defined by these two mandates. Any pitch must address compatibility with QSROnline and Thrive POS, or make a compelling case for replacing a mandated system, which is a high bar in a franchised environment.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier model remains unknown. Item 17 outlines a 10-year initial term with one 10-year successor term available to franchisees in good standing. To renew, a franchisee must upgrade and remodel the restaurant, pay a renewal fee, and sign the then-current Franchise Agreement, which may impose materially different terms including higher royalty and advertising contributions. For software vendors, the renewal trigger is a potential window: a required remodel and system upgrade could open the door for new technology evaluations, especially if the franchisor updates its mandated stack in the successor agreement.

How to read the Mici Franchising FDD

The full 2022 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (business background and executives), Item 8 (procurement restrictions, though not extracted here), Item 11 (mandated systems—QSROnline and Thrive POS), and Item 17 (renewal and upgrade conditions). Because the unit count is small and all locations are company-owned, the FDD is less a map of franchisee autonomy and more a direct reflection of HQ’s operational standards. Review these items to understand exactly where your software fits—or doesn’t—before reaching out. For a ranked target list of franchise systems matched to your software category, FranCloud can help.