From the filings

HQ-led decisions

Menchie's Group

Quick service restaurant

Menchie's Group requires every store to obtain its approved point-of-sale system from its designated supplier, currently Harbor Touch. CEO Amit Kleinberger and COO Tom Regev lead a 296-store franchised system, down from 302 franchised stores at the start of 2023.

For software vendors selling into US franchise brands.

Live signals

Total units
297
296 franchised
Unit growth YoY
-6.625%
vs prior filing
AUV
$499K
Item 19, 2023
Royalty
—
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$165K–$425K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

2%+of gross sales (FY2024)

Ongoing fees: 2% of gross sales (FY2024)Ad fund 2%. Total 2% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

HarbortouchShift4
Mandatory
POSItem 11

and it currently costs approximately $500 to $5,850 depending on whether you purchase used or new equipment. You must obtain the POS System from our designated supplier, currently Harbor Touch. You wi

Sage 50Sage
AccountingItem 6

swick GA 31525 (912) 275‐8793 Greg Brooks 1355 Riverstone Parkway Canton GA 30114 (770) 704‐7510 Jinesh Patel 2463 Hamilton Mill Pkwy Dacula GA 30019 678.714.2981 Joseph Mays 2200 Peachtree Industrial

Franchisor behaviours

What the franchisor requires

29 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 1 question the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

keep for your Store must include detailed daily sales, cost of sales, and other relevant records or information maintained in an electronic media format and methodology we approve.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We may independently access the POS System and retrieve, analyze, download and use all software, data and files stored or used on the POS System.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within the time period we prescribe, on a weekly, monthly and annual basis, you must submit to us the required reports in the form and content as we periodically prescribe.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Because we supply the trademarked merchandise to our franchisees, some of our officers own an interest in one of our suppliers (the Franchisor).

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We have established a franchise advisory council composed of franchisees.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to designate a required source of supply for certain products and supplies, and we or an affiliate may be a required source.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

2638543

Item 8

During our last fiscal year ending December 31, 2023, we derived revenue from your purchases from us in the amount of $2,638,543, which amount represents 15% of our total revenue of $17,515,685.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates reserve the right to receive rebates or other consideration from suppliers in connection with your purchase of trademarked merchandise, goods, products and services as described in this Item 8, as well as in connection with any future purchases of any goods, products or services.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

70

Item 8

You can expect that items purchased or leased in accordance with our specifications will represent approximately 90% of total purchases you will need to begin operations of the business and 70% of the ongoing costs to operate the business.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

As a condition of approval, you and/or any supplier must reimburse us for all costs and expenses incurred by us associated 12 27363428v31 with any testing and evaluation, including travel and lodging expenses incurred where we deem it necessary to visit a supplier’s facilities.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

You may propose alternative products, services, supplies, equipment and materials for the operation of your Store, as well as alternative manufacturers, suppliers or distributors.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

If we request, you will assign your telephone numbers, any telephone references, and any advertising to us or any of our designees, including any other MENCHIE’S Store pursuant to the Telephone Assignment Agreement in Schedule D.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 1

You also must comply with all PCI Data Security Standards.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

G. Evaluations. We or our authorized representative have the right to enter your Store at all reasonable times during the business day for the purpose of making periodic evaluations and to ascertain if the provisions of this Agreement are being observed by you, to inspect and evaluate your building, land and 10…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We may from time to time revise the contents of the Operations Manual and you expressly agree to comply with each new or changed requirement at your sole cost and expense.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You may not proceed to develop a Store on the site unless we have provided you with our acceptance of the site.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

You must spend at least $3,500 on a grand opening campaign which will include promotional elements, merchandise/giveaways, entertainment, decorations, yogurt and labor within the first 14 days your Store is operating (the “Grand Opening Marketing Campaign”).

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

In addition to the Marketing Fee, you also must spend at least $10,000 per year on local marketing and promotion.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

We require you, as permitted by applicable law, to participate in a gift card or other customer loyalty program in accordance with the provisions set forth in the Manual and/or otherwise disclosed to you.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase certain equipment, products, merchandise and supplies only from us or our required suppliers as noted in this Item 8.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase certain equipment, products, merchandise and supplies only from us or our required suppliers as noted in this Item 8.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

The POS System also will include any credit card processing system we designate.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

All of the payments of fees set forth herein together with the other amounts due to us our affiliates will be made via electronic funds transfer ("EFT") or such other manner which we may designate from time to time.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

We require you, as permitted by applicable law, to participate in a gift card or other customer loyalty program in accordance with the provisions set forth in the Manual and/or otherwise disclosed to you.

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

Additionally, you must purchase your uniforms, and certain merchandise, supplies, equipment and other materials, including cabinets and gift bags from us.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

must obtain and use in your Store an approved Point-Of-Sale cash register computer system (“POS System”).

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We may independently access the POS System and retrieve, analyze, download and use all software, data and files stored or used on the POS System.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

If you request additional training or if we determine that it is necessary to provide you with more training, we may require you to pay to us for each additional training day at our then-current daily training fee.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

You must attend, at your expense, any annual franchise conventions we may hold or sponsor and all meetings relating to new products or product preparation procedures, new operational procedures or programs, training, store management, sales or sales promotion, or similar topics.

The filing answers no to 4 questions
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Menchie's Menchie's Group runs 297 US stores out of California, 296 of them franchised, in the frozen-yogurt quick-service segment. Franchised stores ended 2023 at 296, down from 302 at the start of the year, and the mapped operator footprint of 148 operators, none of them multi-unit, spreads thinly across states led by Arizona and Florida.

Who controls software purchasing Menchie's franchise agreement centrally mandates the point-of-sale stack. Franchisees must obtain their approved POS cash register system from Menchie's designated supplier, currently Harbor Touch, and must acquire the hardware, software, peripherals and installation, maintenance and support for that system at their own cost. CEO Amit Kleinberger and COO Tom Regev lead the brand.

Tech named in the FDD, and what is actually required Harbor Touch is the designated POS supplier per the filing, and every sale must be recorded on the POS System. Menchie's may independently access the POS System and retrieve, analyse and download the data on it, and franchisees must keep a dedicated phone line and modem so it can. Stores must connect to the internet by a method Menchie's approves, currently DSL or cable modem.

Procurement, renewals, and timing For the cohort of 275 stores open the entire measurement period and not in non-traditional locations, Item 19 reports Average Gross Sales of $499,301 and Median Gross Sales of $460,973. The initial term runs 10 years. Item 8 requires all trademarked retail items, apparel, accessories, toys, bags and mugs, plus uniforms and certain merchandise and equipment, from Menchie's directly; franchisees may propose alternate suppliers for other items. On renewal, franchisees give written notice 6 to 12 months before term end, comply with modernization requirements, and pay a renewal fee.

How to read the Menchie's FDD The 2024 Franchise Disclosure Document below spells out the exact Harbor Touch POS mandate language. Talk to FranCloud for a ranked list of quick-service franchise systems worth pitching next.

Questions vendors ask

Menchie's Group, answered from the filing

Menchie's Group centralizes POS purchasing at headquarters: CEO Amit Kleinberger and COO Tom Regev lead a system that designates Harbor Touch as the required point-of-sale supplier for every store, and reserves the right to change that system and require franchisees to license its proprietary software.
Menchie's requires an approved Point-Of-Sale cash register computer system obtained from its designated supplier, currently Harbor Touch, and every sale must be recorded on it. Stores must also connect to the internet by a method Menchie's approves, currently DSL or cable modem.
Menchie's runs 296 franchised stores within a 297-store frozen-yogurt system, down from 302 franchised stores at the start of 2023.
Menchie's designates suppliers for most retail items: all trademarked apparel, accessories, toys, bags and mugs, plus uniforms and certain merchandise and equipment, must come from Menchie's. Franchisees may propose a supplier for approval on other items.
Menchie's franchised store count ended 2023 at 296, down from 302 at the start of the year, on a 10-year initial term. Menchie's franchisees renew by giving written notice at least 6 but not more than 12 months before the end of the expiring term, meeting the modernization requirements, and paying a renewal fee.
The embedded PDF viewer below holds Menchie's Group's 2024 Franchise Disclosure Document — use it to check the exact Harbor Touch POS mandate language.
Source

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Menchie's Group2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

148 operators run 148 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit148

Top states by locations

AZ2
FL2
NC1
CO1
MI1

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.