+100% units YoYHQ-led decisions

Melty Way

Quick service restaurant

Software purchasing at Melty Way is controlled at the corporate level, with a lean HQ team led by CEO David Nibley. The brand mandates Homebase, QuickBooks Plus, Toast POS, and Toast XtraChef across its 4-unit system. For vendors, the addressable market is small but growing fast—unit count doubled year-over-year, signaling a potential early-stage land-grab for SaaS providers.

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Homebase
Mandatory
HrItem 11

we require you to use the... Homebase HR/Scheduling/Payroll software

QuickBooks PlusIntuit Inc.
Mandatory
AccountingItem 11

we require you to use the... Online QuickBooks Plus accounting software

ToastToast, Inc.
Mandatory
POSItem 11

We require you to use a point-of-sale system designated by us... from our designated supplier ("Toast")

Toast XtraChefToast, Inc.
Mandatory
Industry softwareItem 11

we require you to use the Toast XtraChef software

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

Live signals

Total units
4
2 franchised
Unit growth YoY
+100%
vs prior filing
AUV
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$39K
per unit
Investment range
$206K–$647K
all-in, Item 7
Procurement
Franchisor controlled
from the filing

The vendor opportunity at Melty Way

Melty Way is a quick-service restaurant brand headquartered in Utah with 4 total units—2 franchised and 2 company-owned—as disclosed in its 2024 Franchise Disclosure Document. The system doubled in size year-over-year, posting 100% unit growth. While the addressable unit count is small, the growth trajectory and centralized decision-making create a focused sales opportunity for software vendors. The brand operates across five states, with the heaviest concentration in Utah (8 units), followed by Texas (3), South Carolina (3), California (2), and Arizona (1). No multi-unit operators exist; all 23 mapped operators run a single location.

Who controls software purchasing

Software purchasing decisions at Melty Way are made at the corporate level. The executive team listed in Item 1 of the 2024 FDD includes CEO David Nibley, Director of Operations Larry Wolff, Franchise Business Coach Nate Phillips, Director of Training Angela Freeman, and Director of Franchise Growth Challis Hobbs. For a vendor pitching operational or financial software, Nibley and Wolff are the most relevant contacts. The brand’s small size and HQ-driven mandates mean there is no multi-unit operator layer to navigate—vendors sell directly into the corporate office.

Mandated and current tech stack

Melty Way mandates four technology systems across its franchise network, as detailed in the 2024 FDD. The point-of-sale system is Toast by Toast, Inc., paired with Toast XtraChef for back-of-house and inventory management. Accounting runs on QuickBooks Plus by Intuit Inc., and employee scheduling is handled through Homebase. These mandates apply to both franchised and company-owned locations, leaving no room for location-level substitution. Vendors offering complementary or replacement solutions should be prepared to demonstrate integration capabilities with this existing stack.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, indicating no designated or approved supplier program is in place. This suggests an open procurement environment where vendors can engage directly without navigating a franchisor-mandated supply chain. Franchise agreements carry an initial term of 5 years, with renewal options for additional 5-year terms up to a total of 25 years. Renewal requires good standing, a $2,500 fee, and acceptance of the then-current franchise agreement, which may differ materially. With the first units likely signed in 2024, initial term expirations will begin in 2029. However, the brand’s rapid growth means new unit openings present immediate software evaluation windows.

How to read the Melty Way FDD

The 2024 Melty Way Franchise Disclosure Document is the authoritative source for the data points above. It includes the mandated technology list, executive team, unit counts, and franchise terms. Use the embedded PDF viewer below to examine Item 1 for decision-maker names, Item 11 for the full tech stack, and Item 17 for renewal conditions. For vendors building a ranked target list of emerging franchise brands, FranCloud can surface systems like Melty Way that combine centralized purchasing with high growth rates.

Questions vendors ask

Melty Way, answered from the filing

CEO David Nibley and Director of Operations Larry Wolff are the likely buying center, given the small executive team and mandated tech stack.
The 2024 FDD mandates Homebase for scheduling, QuickBooks Plus for accounting, Toast POS, and Toast XtraChef for back-of-house.
4 total units: 2 franchised and 2 company-owned, concentrated in UT (8), TX (3), SC (3), CA (2), and AZ (1).
The FDD does not disclose a designated or approved supplier program in Item 8, suggesting an open procurement model with no franchisor-mandated purchasing channels.
With 5-year initial terms and 100% YoY unit growth, renewal cycles will begin in 2029. New unit openings offer near-term entry points.
The 2024 FDD is filed with state franchise regulators. Use the embedded PDF viewer below to review the full document.
Source

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Operator footprint

Who runs the locations

23 operators run 23 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit23

Top states by locations

UT8
TX3
SC3
CA2
AZ1

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.