From the filings

HQ-led decisions

Mellow Mushroom

Quick service restaurant

Software purchasing at Mellow Mushroom is controlled at the franchisor level, with President and CEO Richard A. Brasch and the executive team in Atlanta, GA, setting technology mandates. The system currently requires Aloha Table Service Point-of-Sale and Aloha Essentials Point-of-Sale by NCR Voyix, a Kitchen Display System, and the proprietary Mellow Connect platform. With 161 total units—156 franchised—and an average unit volume of $2,681,947, the addressable market for vendors is concentrated but high-value.

For software vendors selling into US franchise brands.

Live signals

Total units
161
156 franchised
Unit growth YoY
-3.106%
vs prior filing
AUV
$2.68M
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
3%
national + local
Initial fee
$50K
per unit
Investment range
$1.33M–$2.92M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2026)

Ongoing fees: 8% of gross sales (FY2026)Royalty 5%, Ad fund 3%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

AlohaNCR Voyix
Mandatory
POSItem 11

use Aloha Table Service Point-of-Sale and back-of-house software, certain polling-data-warehousing software, and specified hardware. You must purchase software from our authorized Aloha dealer. Purcha

NCR AlohaNCR Voyix
Mandatory
POSItem 11

omer-loyalty, affinity, and similar programs. You must use the technology system we periodically designate. (Franchise Agreement – Sections 7.H. and 8.J.) You must acquire and use Aloha Table Service

Franchisor behaviours

What the franchisor requires

27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisor’s uniform system of accounting and recordkeeping, including its standardized forms, are incorporated in the Manual, which Franchisee must use on a continuing basis and in the manner Franchisor prescribes to maintain the books and records of the Restaurant and Franchisee’s business.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

Franchisor must at all times have independent access to the information stored on Franchisee’s Computer System (other than Franchisee’s employee records, as Franchisee controls exclusively its labor relations and employment practices).

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

No later than ten (10) days following the end of each calendar month, Franchisee must provide Franchisor with “compilation report” financial statements, including a profit-and-loss statement and a balance sheet reflecting the Restaurant’s financial condition as of the last day of 32 MELLOW MUSHROOM FA (2026)…

How the franchisor buys

Is there a franchisee advisory council, association or committee?

Yes

Item 20

For information about the Product Innovation and Enhancement Committee (“PIE COMM”) we created in 2014, of which several franchisees are members, please contact its current chairperson Elizabeth Brasch (see Item 2) at our principal business address (PIE COMM does not have its own contact address or telephone number).

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

We may require you any time during the franchise term 46 MELLOW FDD (2026) 1625930267.2 to obtain specific technology products and may modify specifications for and components of the technology system (including, if applicable, those for our gift-card and customer-loyalty programs).

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

19429596

Item 8

In our fiscal year ended September 30, 2025, and according to the statement of operations in our year-end audited financial statements, our consolidated revenue from all items Red Bud sold directly to our franchisees, or to wholesalers that resold the items to our franchisees, was $19,429,596, which is 30.57% of our…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We (and our affiliates) have the right to receive payments from suppliers on account of their actual and/or prospective dealings with you and other franchisees (and us) and to use these amounts without restriction for any purposes we deem appropriate (unless we agree otherwise with the supplier).

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

100

Item 8

Collectively, the purchases and leases described above represent almost 100% of your total purchases and leases to establish and then operate the Restaurant.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may charge you a reasonable fee to cover our costs to make this decision (see Item 6) and will decide within a reasonable time (typically 30 to 60 days).

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to use any item or service that we have not yet evaluated or to buy or lease from a supplier that we have not yet approved, you first must submit sufficient information, specifications, and samples so we can determine whether the item or service complies with our standards or the supplier meets…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Immediately assign to Franchisor, or forward to numbers Franchisor specifies, all telephone and other numbers in Franchisee’s name that Franchisee used in operating the Restaurant

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Franchisee must ensure that all operating-systems software is regularly maintained and updated in accordance with the manufacturers’ specifications and in compliance with Payment Card Industry (PCI) Compliance Standards.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor may inspect the Restaurant from time to time to enhance uniformity and quality control.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Operations Manual periodically to reflect changes in our system.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You will operate the Restaurant at a specific location we first must accept.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not develop, maintain, link to, or authorize any other website mentioning or describing you or the Restaurant or displaying any of the Marks.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

You must spend the minimum amounts we periodically require to advertise and promote your Restaurant locally.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You must issue and honor/redeem gift certificates, coupons, and gift, loyalty, and affinity cards for Mellow Mushroom restaurants and participate in, and comply with the requirements of, our gift-card and other customer-loyalty, affinity, and similar programs.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If we establish a Cooperative for the geographic area in which your Restaurant is located, you must participate in the Cooperative as its governing documents require.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

If we approve distributors or suppliers or designate a distributor or supplier for an item or service, you must buy that item or service only from an approved distributor or supplier or only from the designated distributor or supplier, as applicable.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You must pay the Weekly Royalty Fee and other amounts due under the Franchise Agreement by automatic debit or other electronic means and sign all documents (and take any other action) we require to implement this payment system.

Must the franchisee participate in a gift card program?

Yes

Item 8

You must issue and honor/redeem gift certificates, coupons, and gift, loyalty, and affinity cards for Mellow Mushroom restaurants and participate in, and comply with the requirements of, our gift-card and other customer-loyalty, affinity, and similar programs.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

Your Restaurant must at all times be under the direct supervision of your Managing Owner or a Qualified GM who has successfully completed training.

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

Franchisee is required to purchase a sufficient quantity of uniforms from Franchisor or an approved supplier on such standard terms and prices as may be in effect at the time.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must use the technology system we periodically designate.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Franchise agreement

Franchisor must at all times have independent access to the information stored on Franchisee’s Computer System (other than Franchisee’s employee records, as Franchisee controls exclusively its labor relations and employment practices).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We will provide additional training at your request or if we think you or your managerial employees need it. You must pay for this training.

The filing answers no to 2 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Must equipment be purchased from designated or approved suppliers?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Mellow Mushroom

Mellow Mushroom operates 161 locations, 156 of which are franchised, with a reported average unit volume of $2,681,947. The brand is classified as a quick-service restaurant and is headquartered in Georgia. Year-over-year unit growth declined by 3.106%, signaling a consolidating footprint rather than rapid expansion. For software vendors, this means the total addressable market is capped at 161 units, but the per-unit revenue potential is high given the AUV. The franchise system is small and tightly controlled, with no multi-unit operators on file—12 mapped operators run approximately 12 located units, all in the 1-unit band. Alabama is the top state by unit count, with 12 locations.

Who controls software purchasing

Technology decisions at Mellow Mushroom are centralized. The 2026 FDD lists Richard A. Brasch as President, Chief Executive Officer, and Director, alongside Founder and Chairman Marc E. Weinstein, CFO Michael T. Clock, Senior Vice President Charles Kevin Bridges, and Executive Vice President of Marketing Elizabeth Brasch. This executive team, based at the franchisor headquarters in Georgia, sets the technology mandates that all franchisees must follow. There is no parent company; the brand appears independently owned. Vendors pitching software should direct outreach to this leadership group, as franchisees do not appear to have independent purchasing authority for mandated systems.

Mandated and current tech stack

The FDD explicitly mandates four technology components. Point-of-sale is locked in: Aloha Table Service Point-of-Sale by NCR Voyix and Aloha Essentials Point-of-Sale by NCR Voyix are both required. A Kitchen Display System is also mandated, though no specific vendor is named for that component. Finally, Mellow Connect is a required proprietary platform. No other technology vendors or systems are disclosed in the FDD. This stack suggests an opening for adjacent tools—inventory, labor scheduling, catering, or guest engagement—that integrate with the NCR Voyix ecosystem and Mellow Connect, provided they do not conflict with existing mandates.

Procurement, renewals, and timing

Item 8 of the FDD does not include a procurement extract, so the designated-supplier versus approved-supplier structure is not publicly disclosed. Vendors should assume a closed or semi-closed procurement environment given the centralized control and specific POS mandates. On renewal timing, Item 17 states that franchisees in good standing may acquire one successor franchise for a 5-year term on the then-current terms. The initial franchise term is 15 years. With negative unit growth and a small operator base, software contract windows are likely infrequent and tied to franchise renewal cycles or system-wide technology upgrades initiated by HQ.

How to read the Mellow Mushroom FDD

The 2026 Franchise Disclosure Document for Mellow Mushroom is embedded below. It contains the full legal and operational disclosures, including Item 1 executives, Item 11 mandated systems, and Item 17 renewal conditions. Reviewing the FDD directly is the most reliable way to verify the technology mandates, decision-maker names, and unit economics cited here. For vendors, the FDD is a primary-source research document that reveals exactly where the franchisor draws the line between required and optional technology.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on tech mandates, unit counts, and decision-maker concentration.

Questions vendors ask

Mellow Mushroom, answered from the filing

The FDD lists Richard A. Brasch (President, CEO) and Elizabeth Brasch (EVP, Marketing) as key executives. Technology mandates flow from this leadership group in Atlanta, GA.
The 2026 FDD mandates Aloha Table Service Point-of-Sale and Aloha Essentials Point-of-Sale, both by NCR Voyix, plus a Kitchen Display System and the Mellow Connect platform.
There are 161 total units: 156 franchised and 5 company-owned. The system is concentrated in Alabama, with 12 mapped operators across approximately 12 located units.
The FDD does not disclose a designated or approved supplier model in Item 8. Procurement structure is not specified in the most recent filing.
Renewal terms allow a 5-year successor franchise if in good standing. With a 15-year initial term and -3.1% unit growth, replacement or add-on conversations may align with renewal cycles.
The 2026 FDD was filed with state franchise regulators. You can review it directly in the embedded PDF viewer below.
Source

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Mellow Mushroom2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

12 operators run 12 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit12

Top states by locations

AL12

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.