Matterhorn Fit

The vendor opportunity at Matterhorn Fit

Matterhorn Fit is a fitness concept headquartered in Florida with a total footprint of 3 units—1 franchised and 2 company-owned—as disclosed in its 2025 Franchise Disclosure Document. The brand grew unit count by 50% year-over-year, suggesting early-stage expansion. For software vendors, the immediate addressable market is tiny: just 3 locations. However, the growth trajectory and the mandated Technology System create a narrow but defined opening for a vendor that can become the default stack as the system scales.

The royalty rate is 7.0% of gross revenue, and the initial franchise term is 7 years. Average unit volume is not disclosed in the FDD. Vendors should weigh the small current footprint against the potential to lock in a long-term relationship at the ground floor of a growing brand.

Who controls software purchasing

Software purchasing authority sits at the headquarters level. The 2025 FDD lists three executives in Item 1: Ryan Vesce, Co-Founder and Chief Executive Officer; Sean Sullivan, Co-Founder and Director of Health & Performance; and Kenny Turano, Partner and Chief Financial Officer. In a system this small, the CEO and CFO are the most likely buyers for any operational or financial software. There is no CIO or CTO on file, so a vendor pitch should be directed to Vesce for strategic fit and Turano for budget and procurement.

No multi-unit operators are mapped in our corpus, meaning all franchised purchasing influence likely flows through the single franchisee, with HQ retaining control via the technology mandate.

Mandated and current tech stack

The 2025 FDD mandates a Technology System for franchisees. The specific vendor or product name is not disclosed in the document. This is common in early-stage FDDs where the system is defined by function rather than by a named supplier. For a vendor, this represents both a risk and an opportunity: the stack may still be in flux, and the right solution could become the de facto standard if adopted by HQ.

No other mandated or recommended systems are named in the FDD. Vendors selling POS, CRM, scheduling, or member management software should inquire directly about the current technology environment and any unmet needs.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal purchasing model—whether designated supplier, approved supplier, or open—is not publicly disclosed. In practice, a system of this size likely operates on a relationship-driven, HQ-vetted basis.

Renewal terms offer a window into long-term planning. Under Item 17, a franchisee in full compliance may acquire three successor terms of 5 years each, or as long as they have the right to the premises, whichever is less. With a 7-year initial term, the first renewal cycle is years away, but new unit openings—driven by 50% recent growth—create immediate onboarding events where software decisions must be made. Vendors should time outreach to coincide with franchise sales and new location build-outs.

How to read the Matterhorn Fit FDD

The 2025 Matterhorn Fit Franchise Disclosure Document is the primary source for all the data points above. It is filed with state franchise regulators and available for review in the embedded PDF viewer below. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), and Item 17 (renewal and term). Because the FDD omits specific vendor names and procurement rules, direct conversation with HQ will be essential to qualify the opportunity. For a ranked target list of franchise systems matched to your software category, reach out to FranCloud.