HotSchedules
MandatoryHotSchedules training is listed in the mandatory training schedule
HQ-led decisions
Matchbox
Quick service restaurantSoftware purchasing at Matchbox is controlled at the corporate level by a tight HQ team that includes Director & CFO Ali Azima and COO Alex Berentzen. The brand mandates a specific stack—Toast POS, Olo online ordering, HotSchedules, OpenTable, and Tripleseat—across its 13 locations (12 company-owned, 1 franchised). For vendors, the addressable market is small but concentrated, with decisions flowing through the parent entity, Thompson Matchbox Ventures, LLC.
Mandated & recommended tech
The systems vendors compete with
5 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
OLO Inc.'s online ordering platformOlo Inc.
MandatoryWe currently use OLO Inc.’s online ordering platform.
OpenTableOpenTable, Inc.
MandatoryOpenTable training is listed in the mandatory training schedule
ToastToast, Inc.
MandatoryYou must use the Toast point of sale (POS) system and associated software.
Tripleseat
MandatoryTripleSeat + Private Events training is listed in the mandatory training schedule
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
Live signals
Total units
13
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$1.10M–$2.31M
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Matchbox
Matchbox is a quick-service restaurant concept operating 13 locations—12 company-owned and 1 franchised—under parent company Thompson Matchbox Ventures, LLC. The brand’s most recent Franchise Disclosure Document (FDD), filed in 2024, reveals a highly centralized operation where technology decisions are made at headquarters. For software vendors, the total addressable unit count is small, but the concentration of company-owned stores means a single corporate decision can cover nearly the entire system. Average unit volume (AUV) is not disclosed in the FDD. The royalty rate is 6.0%, and the initial franchise term is 10 years.
Who controls software purchasing
Purchasing authority sits at the corporate level. The FDD’s Item 1 lists Director & Chief Financial Officer Ali Azima and Chief Operating Officer Alex Berentzen as key executives. Given their finance and operations mandates, they are the most likely buyers or approvers for any software that touches POS, online ordering, labor scheduling, reservations, or event management. No multi-unit operators are mapped in our corpus, reinforcing that all procurement influence flows through HQ. Vendors should direct outreach to the C-suite in Virginia, not to individual store managers.
Mandated and current tech stack
The 2024 FDD mandates five specific technology systems across all locations. Toast, Inc. provides the point-of-sale system. Olo Inc. powers the online ordering platform. HotSchedules is mandated for workforce management. OpenTable, Inc. handles reservations, and Tripleseat is the required platform for event management. This stack leaves little room for displacement in core operational categories, but adjacent tools—such as catering logistics, advanced analytics, or marketing automation—may find an opening if they integrate with these mandated systems.
Procurement, renewals, and timing
Item 8 of the FDD does not provide an extract describing Matchbox’s procurement model, so it is unclear whether the brand uses designated suppliers, an approved-supplier list, or an open purchasing framework. The franchise agreement runs for 10 years. To renew, a franchisee must be in good standing, provide notice, remodel the restaurant, sign the then-current form of Franchise Agreement, execute a general release (subject to state law), meet training and qualification requirements, and pay a transfer fee. This renewal trigger—requiring adoption of the then-current agreement—could force a technology re-evaluation, creating a potential sales window for vendors who align with corporate mandates.
How to read the Matchbox FDD
The 2024 Matchbox FDD is embedded below for full-text review. It was filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise relationship. Key sections for software vendors include Item 11 (franchisor’s obligations), which lists mandated technology, and Item 17 (renewal), which outlines the conditions under which franchise agreements—and by extension, technology contracts—may be revisited. Use this document to verify the mandated stack, identify decision-makers, and time your outreach around renewal cycles. For a ranked target list of franchise systems matched to your software category, reach out to FranCloud.
Questions vendors ask
Matchbox, answered from the filing
Director & CFO Ali Azima and COO Alex Berentzen are the named executives most likely to control software purchasing, given their finance and operations roles.
The 2024 FDD mandates Toast POS, Olo online ordering, HotSchedules, OpenTable, and Tripleseat across all locations.
Matchbox has 13 total units: 12 company-owned and 1 franchised, as disclosed in the 2024 FDD.
The FDD does not extract a specific Item 8 procurement signal, so whether they use designated suppliers, approved suppliers, or an open model is not disclosed.
Franchise agreements run 10 years. Renewal requires signing the then-current agreement, which may trigger tech re-evaluation. No specific window is disclosed.
The 2024 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Matchbox files a new annual FDD — usually the freshest signal of a vendor change.
Ownership
The portfolio behind Matchbox
parent_company of Thompson Matchbox Ventures, LLC.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.