From the filings

HQ-led decisions

Matchbox

Quick service restaurant

Software purchasing at Matchbox is controlled at the corporate level by executives including COO Alex Berentzen and VP of Operations Mumia Fatiu. The chain currently mandates Olo for online ordering, HotSchedules for workforce management, and Tripleseat for event management, among other tools. With 13 total locations—12 company-owned and 1 franchised—the addressable market is small but concentrated in Virginia.

For software vendors selling into US franchise brands.

Live signals

Total units
13
1 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$1.10M–$2.31M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2024)

Ongoing fees: 7% of gross sales (FY2024)Royalty 6%, Ad fund 1%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

ToastToast
Mandatory
POSItem 11

riting from time to time. Our specifications may evolve over time and, in some cases, required items may only be available through us and/or designated suppliers. You must use the Toast point of sale

FacebookMeta
MarketingItem 11

Internet or mobile site, account or web pages in connection with the Franchised Restaurant or otherwise containing or displaying the Marks, including but not limited to, YouTube, Facebook, Twitter, Sn

HotSchedulesFourth
SchedulingItem 11

Northern Virginia GM + Manager Role and Matchbox restaurant in 0 40 Responsibilities Northern Virginia Our Reston, Virginia Loyalty Program 2 0 Headquarters Matchbox restaurant in HotSchedules 2 0 Nor

InstagramMeta
MarketingItem 11

pages in connection with the Franchised Restaurant or otherwise containing or displaying the Marks, including but not limited to, YouTube, Facebook, Twitter, Snapchat, LinkedIn or Instagram without ou

LinkedInLinkedIn
MarketingItem 11

ount or web pages in connection with the Franchised Restaurant or otherwise containing or displaying the Marks, including but not limited to, YouTube, Facebook, Twitter, Snapchat, LinkedIn or Instagra

OloOlo
DeliveryItem 11

ordering service (and, if we implement them, our online ordering service and/or mobile ordering service) which will be handled by a third party or third parties. We currently use OLO Inc.’s online ord

OpenTableOpenTable
BookingItem 11

ers Leadership + Effective Our Reston, Virginia 10 0 Management Skills Headquarters Matchbox restaurant in TripleSeat + Private Events 4 0 Northern Virginia Matchbox restaurant in OpenTable 2 0 Northe

SnapchatSnapchat
MarketingItem 11

site, account or web pages in connection with the Franchised Restaurant or otherwise containing or displaying the Marks, including but not limited to, YouTube, Facebook, Twitter, Snapchat, LinkedIn or

TripleseatTripleseat
BookingItem 11

orthern Virginia Our Reston, Virginia Restaurant Financials 2 0 Headquarters Leadership + Effective Our Reston, Virginia 10 0 Management Skills Headquarters Matchbox restaurant in TripleSeat + Private

TwitterX
MarketingItem 11

or mobile site, account or web pages in connection with the Franchised Restaurant or otherwise containing or displaying the Marks, including but not limited to, YouTube, Facebook, Twitter, Snapchat, L

YouTubeGoogle
MarketingItem 11

any other Internet or mobile site, account or web pages in connection with the Franchised Restaurant or otherwise containing or displaying the Marks, including but not limited to, YouTube, Facebook, T

Franchisor behaviours

What the franchisor requires

28 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 3 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee shall record, in a manner approved and designated by Franchisor at the time of receipt, all sales of all products sold by Franchisee from the Franchised Restaurant in a computerized point of sale system of a type designated by Franchisor, or on any other machine or recording device recommended or approved…

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

You must transmit data to us at the times we specify and give us independent access to your systems (and provide us with any user names and passwords necessary for that purpose).

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Submit to Franchisor within ten (10) days after the end of each Period, a Period profit and loss report for the Franchised Restaurant for such Period;

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the absolute right to update or otherwise modify this list from time to time, in our sole discretion, upon written notice to you.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

In our last fiscal year, we and our affiliates did not receive any rebates or payments from approved suppliers on account of franchisee purchases or leases of required and approved items from those suppliers.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Franchise agreement

Subject to applicable law, Franchisor and its affiliates may earn money from the suppliers based on Franchisee’s purchases in the form of rebates, commissions, or other payments.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

80

Item 8

We estimate that purchases of food, beverages and products that meet our standards and specifications and purchases from designated or approved suppliers will constitute up to 80% of your initial expenditures to open your Matchbox franchise, and approximately 80% of the annual ongoing expenditures to operate your…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

Franchisor may charge Franchisee a reasonable testing fee and will decide within a reasonable time after receiving the required information whether Franchisee may purchase items from such supplier.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

In the event that Franchisee proposes to purchase any brand, type, and/or model of products, supplies, or services which are not then approved by Franchisor, Franchisee will first notify Franchisor and will submit to Franchisor, on Franchisor’s request, sufficient written specifications, photographs, drawings…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee acknowledges and agrees that Franchisor will own all rights to and interest in each telephone number and telephone directory listing used by Franchisee that is associated in any manner with the Franchised Restaurant and/or with any Mark (“Telephone Listing”).

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Franchisee must comply with the then- current Payment Card Industry Data Security Standards (PCI/DSS) as those standards may be revised by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org) or successor organization.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

Franchisee agrees to participate in all advertising, marketing, promotions, research and public relations programs instituted by the Marketing Fund.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

7.6 Inspection. Franchisor or its designees or agents shall visit and inspect, from time to time, the Franchised Restaurant and evaluate the proper execution of the System, and confer with Franchisee and the managers of the Franchised Restaurant in connection therewith in order to assist in the proper business…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 1

We Matchbox – 03/24 FDD 1 have the right to change the Manuals and the elements of the System at any time without consultation with you.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must obtain our approval of the site you select for location of your Franchised Restaurant.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not use any other Internet or mobile site, account or web pages in connection with the Franchised Restaurant or otherwise containing or displaying the Marks, including but not limited to, YouTube, Facebook, Twitter, Snapchat, LinkedIn or Instagram without our approval and written consent.

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must make any grand opening advertising expenditures as may be required by us, your landlord and/or by the terms of your lease, which shall be at least $5,000.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

Franchisee must spend at least one percent (1%) of the Gross Sales of the Franchised Restaurant each month on local advertising and marketing.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

You must participate in Matchbox rewards, our loyalty program, which offers our guests exclusive offers such as free birthday pizza, discount days, and more.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

If a Cooperative is applicable to the Franchised Restaurant at the time the Franchised Restaurant opens for business, Franchisee must join the Cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

In connection with the operation of the Franchised Restaurant, Franchisee must purchase certain foods, beverages, products, equipment, containers, packaging supplies, paper goods and other product service items for the preparation and service of all menu items from sources designated by Franchisor.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase or lease certain foods, beverages, products, equipment, containers, packaging supplies, paper goods and other product service items for the preparation and service of all menu items required for your Franchised Restaurant from suppliers approved by us.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You must make all payments to us through an electronic funds transfer program by which payments due us are paid or directed electronically from your bank.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

Franchisee must participate in programs relating to gift cards, gift certificates, stored value cards, online or mobile coupons or credits, online or mobile ordering systems, and other electronic money programs as Franchisor may prescribe from time to time in the Manuals.

People

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

Franchisee shall be responsible for having all personnel employed by Franchisee wear standard related uniforms and attire during business hours.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must use the Toast point of sale (POS) system and associated software.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

You must transmit data to us at the times we specify and give us independent access to your systems (and provide us with any user names and passwords necessary for that purpose).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisee shall attend such periodic refresher and supplemental training programs, conferences, or meetings at such locations as Franchisor may from time to time direct.

The filing answers no to 3 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

The vendor opportunity at Matchbox

Matchbox is a quick-service restaurant chain headquartered in Virginia, with 13 total locations—12 company-owned and 1 franchised—as disclosed in its 2024 Franchise Disclosure Document. The chain is part of Thompson Matchbox Ventures. For software vendors, the addressable market is small but concentrated: all units are in Virginia, and the franchisor exerts strong control over technology decisions. While the chain does not report average unit volumes, its mandated tech stack signals a need for online ordering, workforce management, and event management solutions. The royalty rate is 6.0%, and the initial franchise term is 10 years.

Who controls software purchasing

Software purchasing authority sits at the corporate level. The 2024 FDD lists key executives: Alex Berentzen (Chief Operating Officer) and Mumia Fatiu (Vice President of Operations) are likely the primary decision-makers for operational technology. Director & CFO Ali Azima may influence financial software. With no multi-unit franchisees—the operator footprint shows 2 mapped operators across approximately 2 located units, all single-unit, and the unit-band split is 1:2, 2-9:0, 10-24:0, 25+:0—there is no franchisee buying center. Vendors should target the COO and VP of Operations for initial outreach.

Mandated and current tech stack

The FDD mandates several systems: Olo for online ordering, HotSchedules for employee scheduling, and Tripleseat for event management. Additionally, the brand lists Facebook, Instagram, LinkedIn, Snapchat, and OpenTable as used or recommended platforms. This suggests a reliance on social media marketing and reservation/event tech. There is no mention of a mandated POS system, so that may be an open opportunity. The tech stack is relatively modern, indicating a willingness to adopt cloud-based tools.

Procurement, renewals, and timing

Item 8 of the FDD does not provide a procurement signal, so the franchisor’s supplier approval process is not disclosed. Vendors should be prepared to navigate either a designated-supplier model or an open market. Franchise agreements have a 10-year initial term, with renewals requiring a remodel, a new agreement, and a general release. However, with only one franchised unit, renewal-driven software switches are rare. Corporate contracts may follow annual budget cycles; the small size of the chain suggests that the COO or VP Ops can make relatively quick decisions.

How to read the Matchbox FDD

The 2024 FDD is filed with state franchise regulators and is available in the embedded viewer below. Item 1 lists the executives above; Item 11 details the mandated technology; Item 17 outlines renewal conditions. Because the chain is small, the FDD provides a clear picture of the entire operation. Use it to identify the exact decision-makers and current systems before pitching.

For a ranked target list of franchise systems aligned with your software, connect with FranCloud.

Questions vendors ask

Matchbox, answered from the filing

The buying center includes COO Alex Berentzen and VP of Operations Mumia Fatiu, as listed in the 2024 FDD. With only one franchised unit, corporate controls all technology decisions across the 13-location chain.
The FDD mandates Olo for online ordering, HotSchedules for scheduling, and Tripleseat for event management. It also lists Facebook, Instagram, LinkedIn, Snapchat, and OpenTable as recommended or used platforms.
As of the 2024 FDD, Matchbox has 13 total units: 12 company-owned and 1 franchised, all in Virginia. The chain is a small quick-service restaurant concept.
Item 8 of the FDD does not specify a procurement model, so it is not disclosed whether suppliers must be designated or approved. Vendors should inquire directly about any preferred vendor programs.
Franchise agreements have a 10-year initial term, with renewals requiring a remodel and new agreement. With only one franchised unit, renewal-driven opportunities are minimal; corporate contracts may follow annual budget cycles.
The 2024 FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below. It contains all mandated technology, executive contacts, and unit counts.
Source

Read the filing itself

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Matchbox2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

VA1

Ownership

The portfolio behind Matchbox

unknown of thompson matchbox ventures.

Related Quick service restaurant brands

Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.