MicroworksMicroworks
Mandatoryeast $20,000 and could be as much as $25,000, plus applicable taxes and shipping, depending on the specific features your system has. We require you to use at least a (5) terminal Microworks POS Solut
From the filings
+28.571% units YoYHQ-led decisions
Mark's Pizzeria
Quick service restaurantSoftware purchasing decisions at Mark's Pizzeria ultimately flow through founder and sole shareholder Mark S. Crane. The system currently mandates Microworks POS Solutions PrISM for Windows across its 28 total units (9 franchised, 19 company-owned), giving vendors a clear picture of the incumbent tech stack and a concentrated, single-owner buying center.
For software vendors selling into US franchise brands.
Live signals
Total units
28
9 franchised
Unit growth YoY
+28.571%
vs prior filing
AUV
—
Item 19, 2025
Royalty
4%
of gross sales
Ad fund
2%
national + local
Initial fee
$20K
per unit
Investment range
$326K–$470K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
MapInfoMapInfo
other high traffic areas; traffic counts; and applicable zoning regulations. (Section 4.3.1.) It is our current practice, which we may change at any time, to use the mapping tool Map Info Professional
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall, upon request, submit to MPI quarterly balance sheets and income statements, the first of which shall be for the first calendar quarter or part thereof after the Franchised Restaurant opens.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Mark Crane received $35,930 during 2024 in revenues from the sale of certain kitchen equipment to franchisees.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may issue and modify our standards and specifications at our sole discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
779281Item 8
In the year ending December 31, 2024, Mark’s Pizzeria’s total revenue was $2,156,548.00, including revenue from franchisees’ purchases or leases from us or approved suppliers of $779,281.00, or 36.14% of Mark’s Pizzeria’s total revenue.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We typically receive rebates from approved suppliers which are a percentage of their net sales to franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
31Item 8
The costs of products or services required to be purchased or leased either from designated or approved suppliers or from us, in accordance with our specifications as set forth above, represents from 31% to 43% of your total purchases or leases in the establishment and operation of your Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
Franchisee agrees to pay all reasonable costs of MPI’s evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If Franchisee desires to recommend alternate sources of supply for any item or items required to be approved by MPI prior to use by Franchisee, MPI agrees to evaluate such sources with reasonable promptness and to approve or disapprove such sources based on MPI’s evaluations.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee hereby acknowledges that all telephone numbers used in the operation of the Franchised Restaurant constitute the property of MPI.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisee agrees that MPI or its representatives, at MPI’s expense, shall, at all reasonable times, have the right to examine or audit the books, records, state sales tax returns or accounts of Franchisee.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisee agrees that changes in the standards, specifications and procedures reflected in the Manual may become necessary and desirable from time-to-time and agrees to accept and comply with such modifications, revisions and additions to the Manual which MPI in the good faith exercise of its judgment believes to be…
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee may select a site of its own choosing provided that such site meets the approval of MPI.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must advertise and promote your Restaurant to the general public and spend at least 3% of the Restaurant’s Gross Sales each year for this purpose.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Restaurant is required to have a manager.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
All representatives of the Franchised Restaurant shall at all times wear uniforms of such design and color, and bearing such logos, as are from time-to-time specified by MPI.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You are required to use a computer system for point of sale transactions and to install and maintain a telephone modem dedicated data line and a broadband internet connection with an internet service provider (“ISP”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
From time to time we and our authorized representatives may (i) access your computer system in order to obtain sales reports and other accounting information, and (ii) audit the hard drive(s) of your point-of-sale computer(s).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
Franchisor reserves the right to charge a reasonable fee for any additional training that a franchisee or its manager may need from time to time.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
From time-to-time, up to four times a calendar year, Franchisee or its Owners shall attend meetings in the Rochester, New York area, hosted by MPI to discuss common issues, plans and ideas relating to the operation of the MPI System and Franchisee’s business.
The filing answers no to 6 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Is there a franchisee advisory council, association or committee?Item 20
- Is a minimum grand opening advertising spend required?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
- Must equipment be purchased from designated or approved suppliers?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Mark's Pizzeria
Mark's Pizzeria operates 28 total units, split between 19 company-owned locations and 9 franchised restaurants. All mapped units are concentrated in New York, giving software vendors a tight geographic footprint to serve. The system grew unit count by 28.6% year-over-year, signaling active expansion despite its modest absolute size. For a vendor, the addressable market is small—28 units—but the concentration of company-owned stores means a single HQ sale could cover more than two-thirds of the system without requiring franchisee-by-franchisee adoption.
The royalty rate sits at 4.0% of gross sales, and the initial franchise term runs 10 years. Average unit volume is not disclosed in the 2025 FDD. Vendors evaluating whether to invest in this account should weigh the limited unit count against the high company-owned ratio and the single-owner decision structure.
Who controls software purchasing
All purchasing authority traces back to Mark S. Crane, the sole shareholder and founder. The FDD lists no additional executives, no CIO, no VP of Technology, and no procurement committee. This is a founder-led quick-service restaurant chain where the buying center is effectively one person. A vendor pitch that does not reach Mark Crane directly is unlikely to gain traction. The operator footprint reinforces this centralization: all 9 franchised locations are run by single-unit operators with no multi-unit franchisees on file, meaning no influential franchisee advisory council or large operator group exists to sway technology decisions from below.
Mandated and current tech stack
The 2025 FDD mandates two named systems. The point-of-sale platform is Microworks POS Solutions PrISM for Windows, a legacy Windows-based POS built for pizza and quick-service workflows. Franchisees are also required to use MapInfo Professional, a desktop GIS and location-intelligence tool, which is unusual for a restaurant system and may signal a data-heavy approach to territory planning or delivery-zone mapping. No other mandated or recommended technology vendors appear in the FDD. Vendors selling adjacent solutions—online ordering, delivery logistics, loyalty, HR, or accounting—should assume Microworks is the incumbent POS and that any integration must work alongside PrISM for Windows.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract, so the procurement model remains unknown. It is not clear whether franchisees must buy from designated suppliers, choose from an approved list, or operate with open purchasing. This gap is itself a signal: vendors should ask directly during discovery whether the franchisor controls technology procurement or whether franchisees have autonomy.
Renewal terms offer a potential trigger for software displacement. The initial agreement runs 10 years. To renew, a franchisee must give notice, have no ongoing defaults, be in substantial compliance, and sign a new Franchise Agreement that may contain materially different terms—including, potentially, updated technology requirements. If the franchisor intends to swap mandated systems, the renewal window is the natural enforcement point. With 9 franchised units and a 10-year term, vendors should map when the earliest franchise agreements were signed to estimate when the first renewal wave might hit.
How to read the Mark's Pizzeria FDD
The full 2025 Franchise Disclosure Document is embedded below. It was filed with state franchise regulators and contains the legal and operational disclosures that underpin every data point on this page. Key sections for software vendors include Item 11 (franchisor's obligations) for mandated technology, Item 8 (restrictions on sources of products and services) for procurement rules, and Item 17 (renewal, termination, transfer) for contract-cycle timing. Item 1 identifies the sole shareholder and the absence of a parent company—Mark's Pizzeria appears to be independently owned with no private-equity or conglomerate overlay that might centralize purchasing across multiple brands.
For a ranked target list built on FDD data across hundreds of franchise systems, FranCloud can help you prioritize accounts by decision-maker concentration, tech-stack incumbency, and unit-growth trajectory.
Questions vendors ask
Mark's Pizzeria, answered from the filing
The sole shareholder and founder, Mark S. Crane, is the ultimate decision-maker. The FDD lists no other executives or a separate IT buyer, so any software pitch must win over this single-owner buying center.
The 2025 FDD mandates Microworks POS Solutions PrISM for Windows as the point-of-sale system. MapInfo Professional is also listed as a required technology for franchisees.
There are 28 total units—9 franchised and 19 company-owned. All 9 mapped franchised locations are in New York. No multi-unit franchisees are on file; each operator runs a single unit.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract, so it is unclear whether the franchisor designates suppliers, maintains an approved list, or allows open purchasing.
The initial franchise term is 10 years. Renewal requires notice, no ongoing defaults, substantial compliance, and execution of a new agreement that may have materially different terms. Watch for renewal clusters tied to the original 10-year cycle.
The 2025 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to verify every data point cited on this page.
Source
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Mark's Pizzeria files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
9 operators run 9 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit9
Top states by locations
| NY | 9 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.