Make Your Dog Epic Dog Training Academy

The vendor opportunity at Make Your Dog Epic

Make Your Dog Epic Dog Training Academy operates in the personal services segment, with its headquarters in Oklahoma. The franchisor’s 2025 Franchise Disclosure Document reveals a lean executive team: Clayton Clark serves as Chief Executive Officer and Peter Taunton as Vice President of Business Development. For software vendors, this means the path to a pilot or enterprise deal runs directly through these two individuals. There is no parent company on file—the brand appears independently owned—so you won’t need to navigate a multi-brand corporate structure.

The total number of units is not disclosed in the 2025 FDD. Neither franchised nor company-owned location counts are broken out, and no operator footprint is mapped in our corpus. This lack of public unit data makes the addressable market opaque; vendors should treat the opportunity as early-stage and size it through direct conversations with HQ.

Who controls software purchasing

Item 1 of the FDD lists only two executives: Clayton Clark (Chief Executive Officer) and Peter Taunton (Vice President Business Development). In a franchise system of this profile, the CEO typically holds final approval authority on any technology that touches franchisee operations, while the VP of Business Development may own vendor evaluation and onboarding. There is no CIO, CTO, or VP of Technology named in the filing, so your initial outreach should target Clark and Taunton directly. Frame your pitch around how your software supports the mandated tech environment they already require franchisees to maintain.

Mandated and current tech stack

The 2025 FDD mandates two technology components for franchisees: a designated scheduling software and Google My Business. The scheduling software is described as “designated,” which implies the franchisor has selected a specific vendor—though that vendor is not named in the FDD extract available to us. Google My Business is also mandatory, signaling that local SEO and location-data accuracy are priorities for the system. Beyond these two items, no other operational, POS, CRM, or marketing platforms are disclosed. This narrow mandate leaves significant white space for vendors offering complementary tools in areas like customer relationship management, reputation management, or payment processing.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the procurement model remains unknown. We cannot confirm whether the franchisor uses a designated-supplier program, an approved-vendor list, or an open procurement approach. Vendors should clarify this directly during discovery calls.

On the renewal side, Item 17 provides a clear timeline signal. Franchisees in good standing can renew for two additional consecutive 5-year terms. They must notify the franchisor of their intent to renew and sign a successor agreement at least six months before the current term expires. These six-month windows, recurring every five years, are natural moments when franchisees—and the franchisor—evaluate operational tools, including software. If you can identify when the first cohort of franchise agreements comes up for renewal, you can time your outreach accordingly.

How to read the Make Your Dog Epic FDD

The full 2025 FDD is embedded below. Focus your review on Item 11 (Franchisor’s Obligations) to confirm the exact scheduling software vendor and any additional tech requirements not captured in our summary. Item 17 (Renewal, Termination, Transfer) contains the full renewal conditions quoted above. Because no Item 8 extract is available, you will need to examine that section directly in the PDF to understand any purchasing or supplier restrictions. The document was filed with state franchise regulators in 2025 and represents the most current public disclosure for this brand.

For a ranked target list of franchise systems that match your software’s ideal customer profile, reach out to FranCloud.