Mai Franchising

The vendor opportunity at Mai Franchising

Mai Franchising operates 362 quick-service restaurant locations across the United States, with a unit mix of 194 company-owned and 168 franchised stores. The system posted year-over-year unit growth of 6.329%, signaling steady expansion. For software vendors, the total addressable market is the full 362-unit system, as purchasing decisions appear centralized at the Illinois headquarters. The top states by unit count are Texas (12), Utah (7), Florida (6), Pennsylvania (4), and Virginia (4).

Average unit volume and royalty rates are not disclosed in the most recent FDD. The franchise agreement carries an initial term of 3 years, which is relatively short for the industry and may create more frequent technology review cycles than systems with longer terms.

Who controls software purchasing

The 2026 FDD lists five key executives at the corporate level. Eduardo Romero serves as Interim President and Interim CEO, making him the likely ultimate decision-maker for enterprise software agreements. Muthoni Wangendo holds the CFO, Treasurer, and Secretary roles, positioning her as the budget authority and probable signatory on technology contracts. Additional leadership includes April Legere (Chief Human Resources Officer), Bill Rosenzweig (Vice President of Retail Development), and Jarrod Pate (Vice President of Franchise Operations).

The operator footprint confirms a purely single-unit franchisee base: 52 mapped operators, all in the 1-unit band, with zero multi-unit operators. This structure reinforces that technology selection and procurement authority rests entirely with the corporate team rather than being influenced by large franchisee groups.

Mandated and current tech stack

Mai Franchising mandates the Adoria software suite across its system, as disclosed in the FDD. Adoria is named as both a mandated system and a mandated software suite, suggesting it covers core operational functions. The specific modules or capabilities included in the Adoria deployment are not detailed in the available FDD extract. Vendors offering complementary solutions that integrate with Adoria, or those proposing a replacement for portions of the suite, should be prepared to address how their product fits alongside this existing mandate.

No other technology vendors are named in the FDD data on file. The absence of additional mandated systems may indicate either a consolidated stack under Adoria or gaps where non-mandated tools are used at the unit level without franchisor specification.

Procurement, renewals, and timing

Procurement rules under Item 8 are not extracted in the available data, so the designated-supplier versus approved-supplier framework remains unknown. Vendors should inquire directly about whether the Adoria mandate operates under an exclusive designation or if approved alternatives exist.

Franchise agreement renewals offer a potential window for technology evaluation. The initial term is 3 years, and Item 17 indicates that renewal terms are either 3 or 5 years, subject to signing the then-current franchise agreement, which may contain materially different terms. This structure means the franchisor periodically updates its standard agreement and could introduce new technology requirements at renewal. Tracking renewal cohorts based on the system's growth history may reveal when blocks of franchisees are up for renegotiation.

How to read the Mai Franchising FDD

The 2026 Franchise Disclosure Document for Mai Franchising is the primary source for the data points above. It was filed with state franchise regulators and contains the legally mandated disclosures that govern the franchise relationship. Key sections for software vendors include Item 11 (franchisor's assistance, advertising, computer systems, and training), which surfaces the Adoria mandate, and Item 1 (the franchisor and any parents, predecessors, and affiliates), which identifies the executive team. Item 17 covers renewal, termination, transfer, and dispute resolution, providing the term and renewal conditions cited here. The full document is embedded below for your review. For a ranked target list based on this and similar franchise profiles, FranCloud can help.