Madabolic

The vendor opportunity at Madabolic

Madabolic is a fitness franchise headquartered in North Carolina with 42 total units, all franchised, and no company-owned locations disclosed in the 2026 FDD. The brand posted 10.5% year-over-year unit growth, adding units on a base of roughly 38 the prior year. Average unit volume sits at $472,074, with a 6.0% royalty rate on gross sales. For software vendors, the immediate addressable market is 42 locations, concentrated in Texas (9), North Carolina (8), Florida (6), Pennsylvania (6), and Virginia (4). Every operator in the system runs a single unit; there are no multi-unit franchisees, which means any sale into the network requires engaging 42 individual owner-operators once an HQ-level decision is made or a preferred-vendor recommendation is issued.

The absence of company-owned units means there is no corporate-store testing ground for new technology. Vendors must prove value directly to the franchisor’s leadership or to individual franchisees. The brand’s growth trajectory and single-unit operator base suggest a greenfield opportunity for platforms that can demonstrate quick ROI at the studio level.

Who controls software purchasing

Software purchasing authority at Madabolic rests with its headquarters executive team. The FDD lists two officers in Item 1: Brandon Cullen, Chief Concept Officer, and Kirk DeWaele, Chief Training Officer. No chief information officer, chief technology officer, or director of procurement is named, which is common for a franchise system of this size. In practice, Cullen and DeWaele are the likely decision-makers or gatekeepers for any system-wide technology adoption. Vendors should direct initial outreach to these executives, framing the conversation around operational efficiency, training integration, and member experience—areas that align with their stated roles.

Because all 42 units are franchised and no multi-unit operators exist, a top-down mandate from HQ would be the most efficient path to system-wide adoption. Without a mandate, vendors face a fragmented sale to 60 individual operators across roughly 60 located units.

Mandated and current tech stack

The 2026 FDD does not disclose any mandated or recommended technology systems. There is no mention of a required point-of-sale system, booking platform, CRM, payroll provider, or back-office software in the franchise agreement or operations manual references. This is a blank-slate environment from a vendor’s perspective. The lack of a mandated stack means the current technology in use at Madabolic studios is unknown without direct discovery. It also means there is no incumbent vendor with a contractual lock on the system, lowering the barrier to entry for competing platforms.

Vendors selling fitness-specific software—class scheduling, membership management, billing, or performance tracking—should approach Madabolic with a clear narrative around replacing or consolidating whatever fragmented tools franchisees may be using independently.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract detailing procurement restrictions, designated suppliers, or approved-vendor programs. This absence suggests that, at least as of the 2026 filing, Madabolic does not publicly bind franchisees to a specific purchasing regime for technology or other supplies. In practice, franchisees may have wide latitude to choose their own software, or HQ may maintain an informal preferred-vendor list not captured in the FDD.

Renewal terms offer a potential window for technology conversations. The initial franchise agreement runs 10 years. Two successive renewal terms of 5 years each are available, conditioned on not being in default, providing timely notice, signing the then-current franchise agreement, executing a general release, paying a renewal fee, remodeling the facility and upgrading furniture, fixtures, and equipment to current standards, and extending the lease. The remodel-and-upgrade requirement is the key trigger: when franchisees refresh their physical space, they may also be open to refreshing their technology stack. With the first wave of 10-year terms likely approaching for early franchisees, vendors should monitor renewal cycles as a natural entry point.

How to read the Madabolic FDD

The Madabolic Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints that shape software purchasing in this system. Item 1 identifies the franchisor entity and its officers—Brandon Cullen and Kirk DeWaele—who serve as the buying center. Item 8, though not extracted here, would detail any procurement mandates. Item 11 outlines franchisor assistance, advertising, and technology requirements, none of which are mandated per the current filing. Item 17 governs renewal and transfer conditions, which signal when franchisees must reinvest in their operations.

For software vendors, the FDD is a roadmap to the rules of engagement. It tells you whether you need to sell to HQ, to franchisees, or both. In Madabolic’s case, the document reveals a small, growing system with no entrenched technology mandates and a centralized leadership team that can unlock system-wide deals. Review the embedded FDD below to validate these findings and identify additional contacts or obligations that may affect your outreach strategy.

For a ranked target list of franchise systems matched to your software category, including growth rates, tech-stack gaps, and HQ contact paths, FranCloud can help.