HQ-led decisions

Live 2 B Healthy Senior Fitness

Fitness

Software purchasing at Live 2 B Healthy Senior Fitness is controlled at the franchisor level, with Cory Czepa (Chief Manager and President) and Justin Brady (Vice President) named in the 2025 FDD. The system mandates a specific management software, QuickBooks by Intuit Inc., Qvinci, and several proprietary online platforms. With 21 franchised units and a disclosed AUV of $137,035.47, the addressable market is small but tightly standardized.

Mandated & recommended tech

The systems vendors compete with

7 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

live2bhealthy.sharepoint.com
Mandatory
Proprietary systemItem 11

We will host, maintain and provide you access to our websites live2bhealthy.com, live2bhealthy.sharepoint.com and live2bhealthy.sharepoint.com/Live2BHealthyAcademy.

live2bhealthy.sharepoint.com/Live2BHealthyAcademy
Mandatory
Proprietary systemItem 11

We will assist you with initial trainer setup on live2bhealthy.sharepoint.com/Live2BHealthyAcademy

Management Software
Mandatory
Proprietary systemItem 11

You will sublicense from us the Management Software

online ordering systems for fitness equipment, marketing materials, and other proprietary items
Mandatory
Industry softwareItem 11

You will have access to our online ordering systems for fitness equipment, marketing materials, and other proprietary items.

proprietary online fitness testing data entry system
Mandatory
Industry softwareItem 11

You will have access to our proprietary online fitness testing data entry system, which will allow you to track fitness results.

QuickBooksIntuit Inc.
Mandatory
AccountingItem 11

You also need QuickBooks and Qvinci accessibility

Qvinci
Mandatory
AccountingItem 11

You also need QuickBooks and Qvinci accessibility

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
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Live signals

Total units
21
21 franchised
Unit growth YoY
-4.545%
vs prior filing
AUV
$137K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$55K
per unit
Investment range
$77K–$122K
all-in, Item 7
Procurement
Franchisor controlled
from the filing

The vendor opportunity at Live 2 B Healthy Senior Fitness

Live 2 B Healthy Senior Fitness operates 21 franchised units, all concentrated under a single mapped operator in Indiana. The system reported an average unit volume of $137,035.47 in its 2025 FDD. Year-over-year unit growth declined by 4.545%, signaling a contracting footprint. For software vendors, the total addressable market is exactly 21 locations — a small, centralized target where a single HQ relationship can unlock the entire system.

The brand focuses on senior fitness, with mandated online ordering systems for fitness equipment, marketing materials, and other proprietary items. This niche operational model means any software pitch must align with a highly prescribed tech environment. The absence of company-owned units simplifies the sales motion: every location is a franchisee subject to the same mandates.

Who controls software purchasing

The 2025 FDD names Cory Czepa as Chief Manager and President and Justin Brady as Vice President. Karen McKoy serves as Franchise Marketing Manager. Given the franchisor’s tight control over technology — evidenced by multiple mandated systems — software purchasing authority sits at HQ. Vendors should direct outreach to Czepa and Brady, who are the most senior executives on file. There is no parent company, and the system appears independently owned, so no external corporate layer influences decisions.

Mandated and current tech stack

Live 2 B Healthy Senior Fitness mandates a specific set of tools across its network. The FDD lists a proprietary Management Software as required, alongside QuickBooks by Intuit Inc. for accounting and Qvinci for financial reporting. Franchisees must also use live2bhealthy.sharepoint.com for general operations and live2bhealthy.sharepoint.com/Live2BHealthyAcademy for training. A proprietary online fitness testing data entry system is mandated, as are online ordering systems for fitness equipment, marketing materials, and other proprietary items. This stack leaves little room for unsanctioned tools, meaning any new vendor must either replace a mandated component or integrate tightly with the existing ecosystem.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 procurement signal, so the formal supplier designation process — whether designated, approved, or open — is not publicly disclosed. Similarly, Item 17 renewal terms and the initial franchise term length are absent from the filing. This lack of data makes it difficult to predict contract windows or renewal-driven evaluation cycles. Vendors should approach HQ directly to understand procurement timelines and whether there is any flexibility to pilot new solutions within the mandated framework.

How to read the Live 2 B Healthy Senior Fitness FDD

The 2025 Franchise Disclosure Document is the primary source for understanding the legal and operational constraints of this system. It confirms the 21-unit footprint, the 7% royalty rate, and the full list of mandated technology systems. The FDD also identifies the key executives and the single-operator structure, which is critical for mapping the buying center. Review the embedded PDF below to verify unit counts, financial performance representations, and any updates to the tech mandates before building your pitch.

For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize the right opportunities.

Questions vendors ask

Live 2 B Healthy Senior Fitness, answered from the filing

The 2025 FDD lists Cory Czepa (Chief Manager and President) and Justin Brady (Vice President) as key executives. Given the centralized tech mandates, purchasing decisions likely route through these roles.
The FDD mandates a proprietary Management Software, QuickBooks by Intuit Inc., Qvinci, a proprietary online fitness testing data entry system, and SharePoint-based platforms for operations and training.
There are 21 total units, all franchised. The system shows a -4.545% year-over-year unit growth and is concentrated in Indiana, with a single mapped operator.
The most recent FDD does not disclose a specific Item 8 procurement signal, so the designated-supplier versus approved-supplier model is not publicly known.
The FDD does not disclose the initial franchise term or renewal conditions in Item 17, making contract-cycle timing difficult to estimate without direct inquiry.
The 2025 FDD is filed with state franchise regulators. You can review it directly in the embedded PDF viewer below.
Source

Read the filing itself

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Live 2 B Healthy Senior Fitness2025 FDDView only
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Operator footprint

Who runs the locations

1 operators run 1 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

IN1

Related Fitness brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.