ration in any calendar year. G. Point of Sale System You must purchase and use our POS System in the Restaurant. We currently use the Brink POS system, OLO Online Ordering System, Bite Kiosk system, P
From the filings
Lennys Grill & Subs
Quick service restaurantSoftware purchasing at Lennys Grill & Subs is controlled at the headquarters level, with Director of IT Anita Howald identified in the 2025 FDD. The brand mandates a specific, modern tech stack including Brink POS, Olo, Punchh, and Bite Kiosk. With 58 franchised locations, the addressable market is small but concentrated, offering a tight, single-decision-maker entry point for vendors who can integrate with or displace mandated systems.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
t collectively exceed four business days in duration in any calendar year. G. Point of Sale System You must purchase and use our POS System in the Restaurant. We currently use the Brink POS system, OL
eed four business days in duration in any calendar year. G. Point of Sale System You must purchase and use our POS System in the Restaurant. We currently use the Brink POS system, OLO Online Ordering
dar year. G. Point of Sale System You must purchase and use our POS System in the Restaurant. We currently use the Brink POS system, OLO Online Ordering System, Bite Kiosk system, Punchh Loyalty and M
Franchisor behaviours
What the franchisor requires
31 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 1 question the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Lennys requires the use of an approved PC-based point-of-sale system (“POS System”).
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The POS System includes software that transmits sales and other financial data to us electronically and/or allows us independent access to the information and data recorded through this system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee agrees to keep true, accurate, and complete records of Franchisee’s business utilizing third party software as prescribed by Lennys, and to furnish Lennys with monthly profit and loss reports in the format and manner set by Lennys.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Certain Approved Supplies may only be available from one source, and we or an affiliate may be that source.
Is there a franchisee advisory council, association or committee?
YesItem 11
We have a Franchise Advisory Council (“FAC”) that serves as a liaison between us and our franchisees and provides feedback to us about matters and issues related to the Lennys franchise system.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Lennys may revise its Approved Suppliers and Approved Supplies.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
273182Item 8
From January to December 2024, we received $273,182 in rebates from franchisee purchases or leases from suppliers, which represented 9% of our total 2024 revenue of $3,613,753 based on our 2024 financial statements.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Oftentimes we receive rebates from these Lennys Franchise Disclosure Document 11 06/25 suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
approximately 50% to 80% of your total ongoing purchases once the Restaurant is open.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may impose reasonable inspection fees to cover our costs in evaluating alternative approved brands or suppliers that you suggest.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to sell or use any products, materials or supplies that are not Approved Supplies or if you would like to purchase any products from a supplier that is not an Approved Supplier, you must make a written request to us.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
you must assign to us your business phone number.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Lennys will have the unrestricted right without prior notice to enter the Restaurant to conduct such activities as it deems necessary to ascertain Franchisee’s compliance with this Agreement.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We reserve the right to revise or modify the Manual to reflect new standards, specifications and procedures.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You will be granted the non-exclusive right to operate your Restaurant at a specific location approved by us.
Marketing
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee will spend a minimum of Ten Thousand Dollars ($10,000) between the time Franchisee’s lease is signed and within three (3) months of the Restaurant’s opening on grand opening marketing, including advertising, product samples and promotional items (“Grand Opening Advertising”).
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
You are currently required to spend 2% of your weekly Gross Sales for local advertising and promotion of your franchised Restaurant.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee must participate in, and comply with, all terms, conditions, requirements, and all privacy mandates of Lennys gift card program and loyalty program.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative is formed or organized in your market, you must participate in and contribute to the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You will be required to only use approved manufacturers, suppliers and distributors authorized for your Restaurant (“Approved Suppliers”) and approved food products, ingredients, inventory, fixtures, furniture, equipment, signs, stationery, supplies and other items or services necessary to operate the Restaurant…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You will be required to only use approved manufacturers, suppliers and distributors authorized for your Restaurant (“Approved Suppliers”) and approved food products, ingredients, inventory, fixtures, furniture, equipment, signs, stationery, supplies and other items or services necessary to operate the Restaurant…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must record all sales on a POS System designated or approved by us.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
I (we) hereby authorize Lenny’s Holdings LLC, an Ohio limited liability company having its principal place of business at 5000 Arlington Centre Blvd, Suite 5300, Columbus, Ohio 43220, herein called COMPANY, to initiate debit entries and to initiate, if
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee must participate in, and comply with, all terms, conditions, requirements, and all privacy mandates of Lennys gift card program and loyalty program.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
At all times during the Term of this Agreement, Franchisee will employ at least one individual (“Certified Manager”) who is responsible for the direct, personal supervision of the Restaurant and who successfully completes the training program described in Section 7.A.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
All managers and employees will only wear uniforms that are approved by Lennys.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must record all sales on a POS System designated or approved by us.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The POS System includes software that transmits sales and other financial data to us electronically and/or allows us independent access to the information and data recorded through this system.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
You must record all sales on a POS System designated or approved by us.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may require that previously-trained and experienced franchisees, their managing owner, managing director, Certified Manager, and/or employees attend and successfully complete continuing operations training programs at a location we designate.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Lennys will provide, and the Managing Owner or the Managing Director and Certified Manager will attend, continuing operations training programs, including but not limited to annual franchise summits (“Summits”), as may be directed by Lennys (“Continuing Operations Training”).
The filing answers no to 2 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Lennys Grill & Subs
Lennys Grill & Subs is a quick-service restaurant chain headquartered in Ohio with 62 total units, 58 of which are franchised. The system is small and contracting slightly, with a year-over-year unit growth rate of -1.695%. The average unit volume sits at $824,588. For a software vendor, the total addressable market is just those 58 franchised locations. This is not a volume play; it is a targeted account where a single headquarters relationship can unlock the entire system. The chain is independently owned with no parent company on file, meaning there is no larger enterprise portfolio to cross-sell into.
Who controls software purchasing
The 2025 Franchise Disclosure Document names Anita Howald as Director of IT. She is the most direct point of contact for any technology evaluation. The executive team also includes CEO and Chairman Charley M. Shin and COO Candra Alisiswanto. Because the franchisor mandates specific technology systems, the buying center is firmly at HQ. Franchisees are not free to choose their own POS, online ordering, loyalty, or kiosk platforms. Any vendor pitch must start with Howald and the leadership team, not with individual multi-unit operators.
The operator footprint is small. Only two multi-unit operators are mapped, controlling approximately four located units between them. Both operators fall in the 2-9 unit band. Their presence is split between Ohio and Tennessee. This reinforces the HQ-centric purchasing model; there is no large franchisee with independent procurement power.
Mandated and current tech stack
The FDD is explicit about the technology franchisees must use. Four systems are mandated. The point-of-sale system is Brink POS by PAR Technology Corporation. Online ordering runs through Olo Inc.'s platform. The loyalty and mobile ordering system is Punchh. Self-service kiosks are provided by Bite. This is a modern, integrated stack from established vendors. For a new software vendor, the opportunity lies in complementing these systems—such as providing a tool that integrates with Brink or Olo—or in making a compelling case for replacement at the end of a contract cycle. The stack is fully named, leaving no ambiguity about the incumbent vendors you would need to unseat or partner with.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, provided no extract. The procurement model is therefore not disclosed in the most recent FDD. It is unknown whether the franchisor requires franchisees to buy from a single designated supplier or if an approved supplier program exists. This is a critical gap that a vendor would need to clarify during discovery.
The franchise agreement has a 10-year initial term. Item 17 outlines the conditions for renewal. A franchisee in good standing can obtain a new 10-year agreement, but they must execute the then-current form of the Franchise Agreement, which the FDD explicitly states may have materially different terms and conditions. This renewal trigger is a potential catalyst for technology changes. If the franchisor updates its tech stack requirements in the new agreement, a renewal wave could force system-wide adoption. With the system's slight contraction, however, net new unit openings are not a reliable source of new software seats.
How to read the Lennys Grill & Subs FDD
The full 2025 Franchise Disclosure Document is embedded below. For a software vendor, the most relevant sections are Item 11, which details the franchisor's obligations and is where the mandated technology systems are listed, and Item 17, which governs renewal and termination. Pay close attention to the absence of an Item 8 procurement extract; this missing data point means the specific purchasing path for non-mandated software is undefined in the public filing. Use the document to verify the exact contractual language around technology compliance before building a pitch. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Lennys Grill & Subs, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Lennys Grill & Subs files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 2 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| OH | 1 |
|---|---|
| TN | 1 |
Ownership
The portfolio behind Lennys Grill & Subs
unknown of lenny s franchise systems.
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.