KidStrong

The vendor opportunity at KidStrong

KidStrong is a fitness-focused franchise brand headquartered in Texas, with approximately 251 located units across the United States. The brand reported an average unit volume (AUV) of $774,260 in its 2026 FDD, with a 7.0% royalty rate. For software vendors, the addressable market is concentrated: 171 mapped operators run these locations, and only 18 are multi-unit owners (all in the 2–9 unit band). The top states by unit count are New York (26), Pennsylvania (9), Georgia (2), West Virginia (1), and Nebraska (1). This is a small, founder-led system where every sale counts, and the buying process is likely centralized.

Who controls software purchasing

The 2026 FDD lists Matt Sharp as Founder and CEO, Megin Sharp as Senior Director of Programming and Training, and Kristina Eastman as President. Josh Patrick serves as Senior Vice President of Franchise Development, and Laura Fetters is Vice President of Business Development. With a mandated proprietary management system already in place, software purchasing decisions almost certainly flow through this tight executive team. Vendors should expect a direct, relationship-driven sales process rather than a decentralized, franchisee-led procurement model. The absence of a parent company reinforces that KidStrong is independently owned and operated, so there is no larger corporate entity to navigate.

Mandated and current tech stack

The only technology system explicitly mandated in the 2026 FDD is the KidStrong Management System. No third-party POS, scheduling, CRM, or payment processing vendors are named as required or recommended. This suggests the brand has built or commissioned a proprietary platform to handle core operations. For vendors selling complementary software—such as marketing automation, staff training, or advanced analytics—the opportunity lies in integrating with or augmenting this existing stack. Any pitch must acknowledge the mandated system and demonstrate clear, non-disruptive interoperability.

Procurement, renewals, and timing

The 2026 FDD does not include an Item 8 procurement extract, so the brand’s official supplier model—whether designated, approved, or open—remains undisclosed. Similarly, Item 17 renewal terms and the initial franchise term length are not provided in the available data. This lack of transparency means vendors cannot rely on predictable contract cycles or renewal windows. Instead, outreach should be timed around observable growth milestones or public announcements. With no year-over-year unit growth rate disclosed, vendors will need to monitor KidStrong’s expansion trajectory independently to identify new-location onboarding as a potential entry point.

How to read the KidStrong FDD

The KidStrong Franchise Disclosure Document was filed with state franchise regulators in 2026 and is available for review below. Item 1 identifies the executive team, while Item 11 confirms the mandated KidStrong Management System. Vendors should pay close attention to any future amendments that might disclose additional approved suppliers or procurement policies, as the current FDD leaves many procurement details unspecified. For a ranked target list of franchise brands aligned with your software category, FranCloud can help you prioritize systems where your integration or platform fits the mandated tech landscape.