KidStrong Management System
MandatoryWe will provide you with a digital copy of our proprietary and confidential Manual
HQ-led decisions
KidStrong
FitnessSoftware purchasing at KidStrong is controlled at the corporate level, with a mandated proprietary KidStrong Management System already in place across its network. The brand operates approximately 251 located units, with 171 mapped operators—18 of whom are multi-unit owners—giving vendors a concentrated but modest addressable market. The 2026 FDD names Founder and CEO Matt Sharp and President Kristina Eastman among the key executives, signaling a tight, founder-led buying center.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
—
system-wide
Unit growth YoY
—
vs prior filing
AUV
$774K
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
1.65%
national + local
Initial fee
$45K
per unit
Investment range
$476K–$671K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at KidStrong
KidStrong is a fitness-focused franchise brand headquartered in Texas, with approximately 251 located units across the United States. The brand reported an average unit volume (AUV) of $774,260 in its 2026 FDD, with a 7.0% royalty rate. For software vendors, the addressable market is concentrated: 171 mapped operators run these locations, and only 18 are multi-unit owners (all in the 2–9 unit band). The top states by unit count are New York (26), Pennsylvania (9), Georgia (2), West Virginia (1), and Nebraska (1). This is a small, founder-led system where every sale counts, and the buying process is likely centralized.
Who controls software purchasing
The 2026 FDD lists Matt Sharp as Founder and CEO, Megin Sharp as Senior Director of Programming and Training, and Kristina Eastman as President. Josh Patrick serves as Senior Vice President of Franchise Development, and Laura Fetters is Vice President of Business Development. With a mandated proprietary management system already in place, software purchasing decisions almost certainly flow through this tight executive team. Vendors should expect a direct, relationship-driven sales process rather than a decentralized, franchisee-led procurement model. The absence of a parent company reinforces that KidStrong is independently owned and operated, so there is no larger corporate entity to navigate.
Mandated and current tech stack
The only technology system explicitly mandated in the 2026 FDD is the KidStrong Management System. No third-party POS, scheduling, CRM, or payment processing vendors are named as required or recommended. This suggests the brand has built or commissioned a proprietary platform to handle core operations. For vendors selling complementary software—such as marketing automation, staff training, or advanced analytics—the opportunity lies in integrating with or augmenting this existing stack. Any pitch must acknowledge the mandated system and demonstrate clear, non-disruptive interoperability.
Procurement, renewals, and timing
The 2026 FDD does not include an Item 8 procurement extract, so the brand’s official supplier model—whether designated, approved, or open—remains undisclosed. Similarly, Item 17 renewal terms and the initial franchise term length are not provided in the available data. This lack of transparency means vendors cannot rely on predictable contract cycles or renewal windows. Instead, outreach should be timed around observable growth milestones or public announcements. With no year-over-year unit growth rate disclosed, vendors will need to monitor KidStrong’s expansion trajectory independently to identify new-location onboarding as a potential entry point.
How to read the KidStrong FDD
The KidStrong Franchise Disclosure Document was filed with state franchise regulators in 2026 and is available for review below. Item 1 identifies the executive team, while Item 11 confirms the mandated KidStrong Management System. Vendors should pay close attention to any future amendments that might disclose additional approved suppliers or procurement policies, as the current FDD leaves many procurement details unspecified. For a ranked target list of franchise brands aligned with your software category, FranCloud can help you prioritize systems where your integration or platform fits the mandated tech landscape.
Questions vendors ask
KidStrong, answered from the filing
The 2026 FDD lists Matt Sharp (Founder and CEO), Megin Sharp (Senior Director of Programming and Training), and Kristina Eastman (President) as key officers. Given the mandated tech stack, purchasing decisions likely route through this leadership group.
The FDD mandates the KidStrong Management System. No other POS, CRM, or operational software vendors are named as required or recommended in the most recent disclosure.
The 2026 FDD maps approximately 251 located units. The operator footprint shows 171 operators, with 18 multi-unit owners running 2–9 locations each, concentrated in New York (26 units) and Pennsylvania (9 units).
The 2026 FDD does not include an Item 8 procurement extract, so the designated versus approved supplier model is not publicly disclosed. Vendors should assume HQ controls purchasing until they learn otherwise.
The FDD does not disclose an initial term length or Item 17 renewal signals, so contract windows are unclear. Vendors should monitor unit growth and any public tech stack announcements for timing clues.
The KidStrong FDD was filed with state franchise regulators in 2026. You can review the full document using the embedded PDF viewer below to analyze procurement, tech mandates, and executive contacts directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment KidStrong files a new annual FDD — usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
171 operators run 251 mapped locations — 18 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit153
2–9 units18
Top states by locations
| NY | 26 |
|---|---|
| PA | 9 |
| GA | 2 |
| WV | 1 |
| NE | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.