The Studio
MandatoryJazzercise will grant you access to the portion of its Franchise Portal, which is known as The Studio
HQ-led decisions
Jazzercise
FitnessSoftware purchasing at Jazzercise is controlled at the headquarters level, with key executives including CEO Shanna Missett Nelson and CFO Clarissa Zulick listed in the 2026 FDD. The franchisor mandates 'The Studio' platform and operates a lean footprint of 2 mapped units across 2 states. This small, tightly controlled network means vendors must engage directly with the Carlsbad, CA HQ to win business.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Jazzercise On Demand
provide you and your members with Jazzercise On Demand, a digital streaming package
Simply Plated.
provide you and your members with Simply Plated., a nutrition program
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
—
system-wide
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
20%
of gross sales
Ad fund
2%
national + local
Initial fee
$1K
per unit
Investment range
$2K–$3K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
The vendor opportunity at Jazzercise
Jazzercise presents a unique, albeit small, target for software vendors. The franchisor, headquartered in Carlsbad, CA, appears to be independently owned with no parent company on file. The most recent 2026 Franchise Disclosure Document reveals a lean operator footprint: FranCloud has mapped only 2 operators across approximately 2 located units, with a unit-band split showing 1 unit in the 1:2 range and zero operators in the multi-unit categories. The top states for these locations are New Mexico (1) and Michigan (1). Total unit counts and year-over-year growth are not disclosed in the FDD, and average unit volume (AUV) is not available. The royalty rate is a steep 20.0% on gross revenue, with an initial franchise term of 5 years.
For software vendors, the addressable market here is extremely concentrated. With no multi-unit operators on file, every sale is essentially a direct sale to the franchisor or a single-unit franchisee operating under strict HQ mandates. The opportunity lies not in volume, but in becoming a designated or approved vendor for a legacy fitness brand with a recognized name.
Who controls software purchasing
Control is centralized at the HQ level. The FDD’s Item 1 lists the executive team, all of whom serve as directors: Judi Sheppard Missett (Founder, Executive Chair), Shanna Missett Nelson (CEO), Kathryn A. Missett (Executive Vice President), Bobbi Quick (President), and Clarissa Zulick (CFO). In a system of this size, with a mandated technology stack, the CEO and CFO are the most likely decision-makers for any software contract. Vendors should not expect a decentralized purchasing process; there is no field-level IT buyer to circumvent. The presence of a mandated system further solidifies that HQ dictates the technology roadmap.
Mandated and current tech stack
The FDD signals that “The Studio” is a mandated platform for franchisees. While the specific functionality of The Studio is not detailed in the extracts, it likely serves as the core operational or class-management software. Two other platforms are named in association with the brand: Jazzercise On Demand, presumably for virtual fitness content delivery, and Simply Plated, which appears to be a nutrition or meal-planning partner. Any vendor pitching a replacement or integration for The Studio must be prepared for a direct conversation with HQ, as franchisees do not have the autonomy to switch mandated systems.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines procurement restrictions, provided no extract in this filing, leaving the formal procurement model unconfirmed. However, the mandate of The Studio strongly implies a designated supplier environment. Vendors should assume that any product sold to a Jazzercise franchisee must first be approved by the franchisor.
Timing a pitch can hinge on the renewal cycle. The initial franchise agreement runs for 5 years. Item 17 outlines the renewal conditions: a franchisee must sign the then-current form of agreement, which “may contain materially different terms and conditions than your original Franchise Agreement.” This clause is a potential trigger for technology re-evaluation. If a franchisee is approaching renewal and the new agreement imposes a different tech mandate or cost structure, they may be receptive to alternatives—provided HQ approves. Additionally, franchisees must not have received three or more default notices in any 24-month period and must have the right to continue occupying their location.
How to read the Jazzercise FDD
The 2026 Jazzercise FDD is the primary source for verifying these details. Key items for software vendors include Item 11 (the source of the tech mandate), Item 8 (procurement restrictions), and Item 19 (financial performance representations, though AUV is not disclosed here). The full document is embedded below for your own due diligence. For a ranked target list of franchise systems based on tech-stack fit and procurement openness, FranCloud can help you prioritize your outbound efforts.
Questions vendors ask
Jazzercise, answered from the filing
The 2026 FDD lists Shanna Missett Nelson (CEO), Bobbi Quick (President), and Clarissa Zulick (CFO) as directors. Given the small executive team and mandated tech, purchasing decisions likely route through the CEO or CFO.
The FDD signals that 'The Studio' is a mandated system for franchisees. Jazzercise On Demand and Simply Plated are also named as associated platforms, likely for virtual classes and nutrition, respectively.
The total unit count is not disclosed in the most recent FDD. FranCloud has mapped 2 operator entities across approximately 2 locations, concentrated in New Mexico (1) and Michigan (1).
The procurement model is not detailed in the available FDD extracts. Given the mandate of 'The Studio,' the franchisor likely operates a designated supplier model, requiring vendors to secure HQ approval before selling to franchisees.
The initial franchise term is 5 years. Renewal requires signing the then-current agreement, which may contain materially different terms, creating a potential re-evaluation point for tech stacks at each renewal cycle.
The Jazzercise FDD was filed with state franchise regulators in 2026. You can review the full document in the embedded PDF viewer below to analyze Item 11 tech obligations and Item 19 financials directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
View only A one-time purchase — the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Jazzercise files a new annual FDD — usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| NM | 1 |
|---|---|
| MI | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.