From the filings

HQ-led decisions

Island Fin Poke Company

Quick service restaurant

Island Fin Poke Company operates 23 US locations — 22 franchised, 1 company-owned — with a $539,106 average unit volume and a 5% royalty. QuickBooks Online is mandated, and DoorDash, Grubhub, Postmates and Uber Eats are already in use across the system.

For software vendors selling into US franchise brands.

Live signals

Total units
23
22 franchised
Unit growth YoY
-8.333%
vs prior filing
AUV
$539K
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$274K–$440K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2024)

Ongoing fees: 7% of gross sales (FY2024)Royalty 5%, Ad fund 2%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

QuickBooks OnlineIntuit
Mandatory
AccountingItem 11

report generation. You are required to use all software and applications that we specify and pay any subscription, access or use fees associated with them. You are required to use Quickbooks Online fo

ToastToast
Mandatory
POSItem 11

(“POS System”) we specify, and have the latest versions of hardware, software and computer platforms to operate the POS System. The current POS System requirement is a POS System developed by Toast, I

DoorDashDoorDash
DeliveryItem 6

different approved technologies, which you must use. Third Party Delivery 24% per order As incurred. You are required to use third- Fees party delivery service providers, such as DoorDash, UberEats, P

EcolabEcolab
Industry softwareItem 2

in Winter Springs, Florida. From February 2018 to November 2019, Mr. Jack was Chef of Creative Kitchens in Las Vegas, Nevada. Prior to that, Mr. Jack was the Territory Manager of Ecolab in Las Vegas,

FacebookMeta
MarketingItem 6

u must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, I

GrubhubGrubhub
DeliveryItem 6

which you must use. Third Party Delivery 24% per order As incurred. You are required to use third- Fees party delivery service providers, such as DoorDash, UberEats, Postmates and GrubHub, and pay the

InstagramMeta
MarketingItem 6

ith a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram, LinkedIn,

LinkedInLinkedIn
MarketingItem 6

erly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, TikTok, bl

PostmatesUber
DeliveryItem 6

technologies, which you must use. Third Party Delivery 24% per order As incurred. You are required to use third- Fees party delivery service providers, such as DoorDash, UberEats, Postmates and GrubHu

QuickBooksIntuit
AccountingItem 11

e fees associated with them. You are required to use Quickbooks Online for bookkeeping. The current cost of the required hardware, software and applications for the POS System and Quickbooks is $1,500

TikTokTikTok
MarketingItem 6

t and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, TikTok, blogs and ot

TwitterX
MarketingItem 6

nish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram,

Uber EatsUber
DeliveryItem 6

approved technologies, which you must use. Third Party Delivery 24% per order As incurred. You are required to use third- Fees party delivery service providers, such as DoorDash, UberEats, Postmates a

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 9 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

You are required to use Quickbooks Online for bookkeeping.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

The Toast POS System and Quickbooks Online allow us to independently and remotely access all of your sales data, including your Gross Revenue, through the Internet.

How the franchisor buys

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

30

Item 8

We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 50-60% of your costs to establish your Franchised Business and approximately 30% of your costs for ongoing operation.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

If you request that we approve a proposed item or supplier, we reserve the right to charge an Evaluation Fee equal to our actual costs of inspection and testing.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

and assign, at our option, your telephone numbers, directory and internet listings, and social media and software accounts and the lease for the location.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

conduct inspections of your Franchised Business, at the frequency and duration that we deem advisable.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 17

Modification of the agreement Sections 9.4, 14.6, No oral modifications generally, but we may change the 19.1.4 and 22.4 Operations Manual and System standards at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Before you open your Franchised Business, we will: a. provide you with site selection guidelines and approve a location for your Franchised Business.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not maintain any business profile on as Facebook, Instagram, LinkedIn, X (formerly known as Twitter), and TikTok, blogs and other networking and sharing websites without our prior written approval and such use is in strict accordance with our requirements.

Is a minimum grand opening advertising spend required?

Yes

Item 11

We require you to spend at least $10,000 in opening advertising and promotional activities prior to and within the first 30 days following the opening of your Franchised Business in your territory.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Thereafter, you are required to spend at least 1.5% of monthly Gross Revenue on advertising for the Franchised Business in your territory.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 6

You are required to join an advertising cooperative if one is formed.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase all equipment, fixtures, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase all equipment, fixtures, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must purchase and use the point-of-sale system (“POS System”) we specify, and have the latest versions of hardware, software and computer platforms to operate the POS System.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

You are required to set up authorization at your bank to allow us to electronically transfer funds from your bank account to our bank account.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

Your Island Fin Poke outlet must be directly supervised by a general manager.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must purchase and use the point-of-sale system (“POS System”) we specify, and have the latest versions of hardware, software and computer platforms to operate the POS System.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

The Toast POS System and Quickbooks Online allow us to independently and remotely access all of your sales data, including your Gross Revenue, through the Internet.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

We may also require you to attend a national business meeting or annual convention for up to 3 days per year, at a location we designate.

The filing answers no to 3 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Island Fin Poke Company

Island Fin Poke Company runs 23 US locations — 22 franchised, 1 company-owned — with a $539,106 average unit volume and a 5% royalty, though unit count fell 8.3% year over year. QuickBooks Online is already mandated, and a cluster of delivery platforms are in active use across the system.

Who controls software purchasing

CEO Mark Setterington leads the brand, with VP of Culinary Peter Setterington, Director of Culinary Kemar Jack, Director of Construction Richard Slone and Training Manager Taylor Setterington rounding out the team. This HQ group is the practical buying center for a system-wide decision.

Tech named in the FDD, and what is actually required

QuickBooks Online by Intuit (Item 11) is mandated — the FDD obliges franchisees to use it. DoorDash, Grubhub, Postmates by Uber and Uber Eats by Uber (Item 6), along with QuickBooks by Intuit (Item 11), are in use, tied to fees the FDD describes rather than flat contractual requirements. Ecolab (Item 2) and Facebook by Meta (Item 6) are named in the filing without being required.

Procurement, renewals, and timing

Item 8 runs a designated-suppliers-only model: franchisees must buy all equipment, fixtures, inventory, supplies and services from the franchisor's designated suppliers and contractors, or in accordance with its specifications. The initial term is 10 years, with one additional 5-year renewal available to franchisees with no more than three events of default, who give six months' notice, pay a $5,000 fee and sign the then-current agreement.

How to read the Island Fin Poke Company FDD

The filing embedded below was filed with state franchise regulators in 2024 and includes the Item 19 financial performance representation. Talk to FranCloud for a ranked target list of franchise systems like this one.

Questions vendors ask

Island Fin Poke Company, answered from the filing

CEO Mark Setterington leads the brand, with VP of Culinary Peter Setterington and Director of Construction Richard Slone the likely points of contact for a system-wide platform decision.
QuickBooks Online by Intuit (Item 11) is mandated — franchisees must use it. DoorDash, Grubhub, Postmates by Uber, QuickBooks by Intuit and Uber Eats by Uber are in use, tied to fees rather than flat requirements. Ecolab and Facebook by Meta are named only.
23 locations — 22 franchised and 1 company-owned — though unit count fell 8.3% year over year.
Item 8 runs a designated-suppliers-only model: franchisees must buy all equipment, fixtures, inventory, supplies and services from the franchisor's designated suppliers and contractors, or according to its specifications, with a process to propose alternative suppliers.
The initial term is 10 years, with one additional 5-year renewal available to franchisees with no more than three defaults, who give six months' notice and sign the then-current agreement — a real checkpoint for vendor terms.
The filing is embedded below. It was filed with state franchise regulators in 2024 and includes the Item 19 financial performance representation.
Source

Read the filing itself

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Island Fin Poke Company2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

44 operators run 50 mapped locations. 6 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit38
2–9 units6

Top states by locations

FL28
TN3
NV2
TX2
GA2

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.