+71.429% units YoYHQ-led decisions

IN HOME PERSONAL SERVICES DEVELOPMENT

Health services

Software purchasing at IN HOME PERSONAL SERVICES DEVELOPMENT is controlled by President Michael Collura and Chief Operations Officer Iris Santiago at the Illinois headquarters. The system mandates Clear Care, Data Axel, ProShop, and QuickBooks Pro by Intuit Inc., creating a defined tech landscape. With 16 total units (12 franchised, 4 company-owned) and a 71.4% year-over-year unit growth rate, the addressable market is small but expanding rapidly.

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Clear Care
Mandatory
Industry softwareItem 11

Clear Care Training

Data Axel
Mandatory
Industry softwareItem 11

Vendor Training ... Data Axel

ProShop
Mandatory
Industry softwareItem 11

Vendor Training ... ProShop

QuickBooks ProIntuit Inc.
Mandatory
AccountingItem 11

QuickBooks Pro (most recent version)

Live signals

Total units
16
12 franchised
Unit growth YoY
+71.429%
vs prior filing
AUV
$2.05M
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$55K
per unit
Investment range
$43K–$124K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at IN HOME PERSONAL SERVICES DEVELOPMENT

IN HOME PERSONAL SERVICES DEVELOPMENT operates 16 total units—12 franchised and 4 company-owned—with an average unit volume of $2,054,042. The system grew unit count by 71.4% year-over-year, signaling an active expansion phase. For software vendors, the immediate addressable market is 16 locations, but the growth trajectory suggests a widening footprint. The franchisor collects a 6.0% royalty and signs franchisees to 10-year initial terms, creating a stable, long-horizon customer base. The brand is independently owned, with no parent company on file, meaning decisions are made at the franchisor level without external corporate influence.

Who controls software purchasing

Purchasing authority rests with the two executives listed in Item 1 of the 2024 FDD: President Michael Collura and Chief Operations Officer Iris Santiago. Both are based at the Illinois headquarters. Vendors pitching software should direct outreach to these individuals, as no multi-unit operators or regional decision-makers are mapped in our corpus. The absence of a parent company further concentrates buying power at HQ. Any enterprise-level software sale will require approval from Collura or Santiago, making them the sole gatekeepers for technology procurement.

Mandated and current tech stack

The 2024 FDD mandates four specific systems: Clear Care, Data Axel, ProShop, and QuickBooks Pro by Intuit Inc. Clear Care likely serves as the core operational platform for in-home care management. Data Axel provides data and analytics capabilities. ProShop may handle additional operational workflows, and QuickBooks Pro covers accounting. Vendors offering complementary or replacement solutions must address integration with these mandated tools. No other mandated or recommended technology is disclosed in the FDD, leaving room for vendors to identify gaps in areas like CRM, HR, or marketing automation.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract, so the procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Vendors should clarify this directly with HQ. Renewal terms require franchisees to provide at least 60 days' prior written notice, remain in substantial compliance, sign the then-current franchise agreement, execute a general release of claims, meet training and qualification requirements, and pay a $15,000 renewal fee. The 10-year initial term means renewal cycles are infrequent, but the recent 71.4% unit growth suggests new franchisees are entering the system, creating onboarding-driven software opportunities. Vendors should time outreach around new unit openings and renewal windows.

How to read the IN HOME PERSONAL SERVICES DEVELOPMENT FDD

The 2024 FDD is embedded below for full review. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement, though no extract is available), and Item 17 (renewal conditions). The document is filed with state franchise regulators and provides the legal and operational framework governing the franchise system. Use it to validate the tech stack, identify decision-makers, and understand contractual obligations that may affect software adoption. For a ranked target list of franchise systems matched to your software category, connect with FranCloud.

Questions vendors ask

IN HOME PERSONAL SERVICES DEVELOPMENT, answered from the filing

President Michael Collura and Chief Operations Officer Iris Santiago are the named executives in the 2024 FDD. They control purchasing decisions from the Illinois headquarters.
The 2024 FDD mandates Clear Care, Data Axel, ProShop, and QuickBooks Pro by Intuit Inc. No other mandated systems are disclosed.
There are 16 total units: 12 franchised and 4 company-owned. The brand operates in the in-home personal services segment.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract regarding designated or approved suppliers.
With a 10-year initial term and a renewal requiring 60 days' written notice, contract windows may align with renewal cycles. Recent 71.4% unit growth suggests near-term expansion opportunities.
The FDD is filed with state franchise regulators in 2024. You can view the embedded PDF viewer below to read the full document.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.