ADPADP
0.06 per pound on eligible product categories and $0.22 per pound on cooked bacon sold to our franchisees. • Unique Rabbit pays us $85 per each purchase made by our franchisees. • ADP pays us 8% of on
From the filings
+83.333% units YoYHQ-led decisions
I Heart Mac and Cheese and More
Quick service restaurantSoftware purchasing at I Heart Mac and Cheese and More is controlled at the franchisor level, with mandates covering point of sale, a proprietary software program, and scheduling tools. The system currently comprises 34 total units—33 franchised and 1 company-owned—with a 2023 FDD on file. For vendors, the addressable market is small but growing rapidly, with year-over-year unit growth of 83.3%.
For software vendors selling into US franchise brands.
Live signals
Total units
34
33 franchised
Unit growth YoY
+83.333%
vs prior filing
AUV
—
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
3%
national + local
Initial fee
$35K
per unit
Investment range
$335K–$814K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
DeliverectDeliverect
ining 144 Team Member Training Packet/Test 155 Uniform Standards 166 Cost of Goods 170 Tip Template 175 I.T. Support 176 Gift Cards 178 7 Shifts How to Guide 185 Snoozing Items on Deliverect 193 Troub
DoorDashDoorDash
isees, from outlets that we own, or from other channels of distribution or competitive brands that we control. Use of food delivery platform companies, such as Uber Eats, Grubhub, DoorDash and other s
FacebookMeta
profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Restaurant, including any profile on Facebook, Twitter, Li
FiservFiserv
Unique Rabbit pays us $85 per each purchase made by our franchisees. • ADP pays us 8% of only the 1st year annual net recurring revenue for payroll services for our franchisees. • FiServ pays us 15% o
GrubhubGrubhub
er franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control. Use of food delivery platform companies, such as Uber Eats, Grubhub, DoorDash an
InstagramMeta
the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Restaurant, including any profile on Facebook, Twitter, LinkedIn, Instagram, Pinterest,
LinkedInLinkedIn
resence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Restaurant, including any profile on Facebook, Twitter, LinkedIn, Instagram,
PinterestPinterest
et, or otherwise advertise on the Internet or any other public computer network in connection with the Restaurant, including any profile on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube,
RaydiantRaydiant
et/Test 155 Uniform Standards 166 Cost of Goods 170 Tip Template 175 I.T. Support 176 Gift Cards 178 7 Shifts How to Guide 185 Snoozing Items on Deliverect 193 Troubleshooting 196 Raydiant Support 204
TwitterX
r other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Restaurant, including any profile on Facebook, Twitter, LinkedIn, I
Uber EatsUber
on from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control. Use of food delivery platform companies, such as Uber Eats, Grubhub,
YouTubeGoogle
rwise advertise on the Internet or any other public computer network in connection with the Restaurant, including any profile on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, MySpace, Pl
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to this information and are not contractually limited as to our access to this data
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee must maintain, for at least five (5) fiscal years from their preparation, complete financial records for the operation of the Franchised Business in accordance with generally accepted accounting principles, and must provide Franchisor, at Franchisor’s request, with: (i) a weekly Gross Sales Report signed…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
As of the Issue Date of this Disclosure Document, we are an Approved Supplier for (i) signage and certain wall coverings, (ii) certain furniture, including tables and chairs, and (iii) certain food and beverage ingredients and products.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We have the right to specify or require that certain brands, types, makes, and/or models of communications, computer systems, and hardware be used by you
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
155200Item 8
As of our fiscal year ended December 31, 2022, we derived $155,200, or 7.27% of total revenue $2,134,624 from required purchases and leases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may receive payments or other compensation from Approved Suppliers or any other suppliers on account of these suppliers’ dealings with us, you, or other Franchised Businesses in the System, such as rebates, commissions or other forms of compensation.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
35Item 8
approximately 35% to 50% of your ongoing costs to operate the Franchised Business after the initial start-up phase.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our then-current Evaluation Fee when submitting your request, and the costs/expenses we incur in evaluating/testing your proposal.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We may, but are not obligated to, grant your request to: (i) offer any products or services in connection with your Franchised Business that are not Approved Products; or (ii) purchase any item or service we require you to purchase from an Approved Supplier from an alternative supplier.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration, transfer or termination of this Agreement for any reason, Franchisee must terminate Franchisee’s use of such telephone number and listing and take all steps required to assign the same to Franchisor or Franchisor’s designee.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisee agrees that, in order to maintain the high quality and uniform standards associated with the System and to protect its goodwill and reputation, Franchisee shall permit Franchisor and its designated agents, during business hours, with or without notice to Franchisee, to inspect Franchisee’s Franchised…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor has the right to change Franchisor’s standards and specifications in Franchisor’s discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must also have the opportunity to review and approve/reject any lease or purchase agreement for a proposed Accepted Location before you enter into such an agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as approved in advance in writing by us, you must not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Restaurant, including any profile on Facebook, Twitter…
Is a minimum grand opening advertising spend required?
YesItem 11
You are required to remit to us $15,000 to $18,000 for grand opening advertising (the “Grand Opening Advertising Requirement”) within 10 days from you being granted your permitting for construction of your Accepted Location.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
This is the minimum amount you must expend each week on local advertising and promotion of your Franchised Business within your Territory (the “Local Advertising Requirement”)
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee agrees to purchase ingredients, food and beverage products, as well as certain signs, furnishings, supplies, fixtures, computer hardware and software, and other equipment, inventory, products and services, from Franchisor or from approved or designated suppliers as Franchisor will specify, from time to…
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee agrees to purchase ingredients, food and beverage products, as well as certain signs, furnishings, supplies, fixtures, computer hardware and software, and other equipment, inventory, products and services, from Franchisor or from approved or designated suppliers as Franchisor will specify, from time to…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You will also be required to obtain credit card processing hardware and/or software that we designate, which will cost approximately $1,000.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Your Royalty Fee, as well as any other fees payable to us or our affiliates under the Franchise Agreement, may be collected by us via EFT from the bank account you are required to designate solely for use in connection with your Franchised Business (your “EFT Account”).
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Restaurant must, at all times, be staffed with at least one individual who has successfully completed our initial training program.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee’s employees must wear the uniform and attire as required by Franchisor.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We require you to use the POS System that we approve for operating your I Heart Mac and Cheese restaurant.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to this information and are not contractually limited as to our access to this data
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor may charge its then-current training fee for additional persons attending the Initial Training Program, which, at the time of the Effective Date, is Ten Thousand Dollars ($10,000).
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at I Heart Mac and Cheese and More
I Heart Mac and Cheese and More is a quick-service restaurant concept headquartered in Florida and part of Mac and Cheese Franchise Group, LLC. As of the 2023 FDD, the system counts 34 total units—33 franchised and 1 company-owned—with a year-over-year unit growth rate of 83.3%. The franchise footprint is small but geographically dispersed, with operators mapped in Florida (2), Oklahoma (1), North Carolina (1), Nevada (1), and Arizona (1). All seven mapped operators are single-unit franchisees; no multi-unit operators appear in the data. For software vendors, the immediate addressable market is 34 locations, but the rapid growth trajectory signals a system in active expansion mode, where technology decisions made now could scale quickly.
Average unit volume (AUV) is not disclosed in the FDD. The royalty rate is 5.0% of gross sales. The initial franchise term length is not stated in the available extracts.
Who controls software purchasing
Purchasing authority for technology sits at the franchisor level. The FDD’s Item 1 lists the following executives: Stephen Giordanella, Chief Executive Officer; Kevin D. Ayers, Vice President and General Counsel; Joseph Amodio, Vice President of Franchise Development; Delia Valles, Director of Finance; and Carlos “Max” Gonzalez, Director of Operations. With a mandated tech stack covering POS, proprietary software, and scheduling, the CEO and Director of Operations are the most likely decision-makers or influencers for software selection. The VP of Franchise Development may also play a role if technology is bundled into the franchise onboarding process. There is no CIO or CTO listed, which is common for a system of this size.
Mandated and current tech stack
The 2023 FDD mandates three categories of technology: a Point of Sale system, a Proprietary Software Program, and scheduling software. The specific vendors behind these mandates are not named in the FDD extracts. This lack of vendor transparency is not unusual for smaller franchise systems, but it means vendors must engage directly with HQ to understand the incumbent landscape. The existence of a “Proprietary Software Program” suggests the franchisor may have developed or commissioned custom software, which could limit third-party replacement opportunities in that category. The scheduling software mandate, however, may represent an opening if the current solution is a commercial off-the-shelf product.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract regarding procurement—whether the system uses designated suppliers, approved suppliers, or an open purchasing model. Given the mandated technology requirements, a franchisor-controlled or designated-supplier model is the most reasonable assumption. Vendors should be prepared to sell at the HQ level rather than to individual franchisees.
Item 17, which covers renewal, transfer, and termination, also yields no extract. The initial term length is not disclosed. Without visibility into contract cycles, vendors should focus on the system’s growth cadence as a proxy for opportunity timing. With 83.3% year-over-year unit growth, new franchisees are entering the system regularly, each representing a potential technology implementation point. The single-unit operator profile means no multi-unit rollouts are on the immediate horizon, but the parent company—Mac and Cheese Franchise Group, LLC—could influence purchasing across the brand.
How to read the I Heart Mac and Cheese and More FDD
The 2023 Franchise Disclosure Document is the primary source for understanding the legal and operational framework of the franchise system. Key items for software vendors include Item 1 (the franchisor and its executives), Item 8 (procurement restrictions), Item 11 (franchisor assistance and mandated technology), and Item 17 (renewal and termination terms). The embedded PDF viewer below provides the full document. Use it to verify the executive roster, confirm technology mandates, and assess any contractual windows that may affect software sales cycles. For a ranked target list of franchise systems aligned with your software category, reach out to FranCloud.
Questions vendors ask
I Heart Mac and Cheese and More, answered from the filing
The FDD lists Stephen Giordanella (CEO), Kevin D. Ayers (VP & General Counsel), Joseph Amodio (VP Franchise Development), Delia Valles (Director of Finance), and Carlos Gonzalez (Director of Operations) as key executives. Purchasing authority likely sits with the CEO and VP-level operations/finance roles given the mandated tech stack.
The 2023 FDD mandates a Point of Sale system, a Proprietary Software Program, and scheduling software. The specific vendor names for these systems are not disclosed in the FDD.
There are 34 total units: 33 franchised and 1 company-owned. The system shows 83.3% year-over-year unit growth, with operators mapped in FL, OK, NC, NV, and AZ.
The FDD does not extract a specific procurement signal from Item 8. Vendors should assume a franchisor-controlled or designated-supplier model given the mandated technology requirements.
The FDD provides no extract on renewal or contract windows from Item 17, and the initial term length is not disclosed. Rapid unit growth (83.3% YoY) suggests ongoing onboarding and potential expansion-related openings.
The 2023 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below for the full document.
Source
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Ownership
The portfolio behind I Heart Mac and Cheese and More
single_brand_holdco of I Heart Mac and Cheese.
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.