HydroDog

At least 45 days prior to your scheduled opening date, you must pay to us a non-refundable grand opening marketing fee of $7,500 for your first Hydrodog Vehicle or for your first vehicle in a new market. For each additional Hydrodog Vehicle acquired within the same market, we may, in our sole discretion, waive, reduce, or require payment of an additional grand opening marketing fee, which will be documented in writing and applied uniformly to all franchisees in similar circumstances. This grand opening marketing fee must be paid in a single lump sum, and is fully earned by us and non-refundable when paid, regardless of whether you open the franchised business or the actual results of the marketing activities. We will use at least $5,500 of this fee for direct advertising through third-party suppliers selected by us in our sole discretion. The remainder of the fee ($2,000) will be retained by us to cover our costs for onboarding services, grand opening support, and related administrative expenses, which may include sending a team member to your location for your grand opening in our sole discretion. We will work with our approved marketing agency on your behalf to complete mandatory pre-launch marketing activities, including establishing your Google Business Profile, social media accounts, and initial local advertising efforts. Additionally, you must comply with and implement our approved grand opening marketing strategy, which we will develop and may include local digital marketing, referral incentives, and special opening week promotions as determined by us in our sole discretion. We will work with our approved vendor to implement the Grand Opening Advertising project during the period beginning approximately 30 days before your scheduled opening date and ending approximately 30 days after you have opened for business, subject to adjustment in our sole discretion based on market conditions and vendor availability. We reserve the right, in our sole and absolute discretion, to reduce or waive all or any portion of this fee for second or subsequent locations opened under a Multi-Unit Development Agreement or for other franchisees as we deem appropriate. Any such reduction or waiver will be documented in writing and shall not obligate us to provide similar treatment to other franchisees. (Franchise Agreement, Section 12.6)

The Marketing Fund may be used to pay the costs of: conducting marketing surveys and research; employing a public relations firm; preparing and producing video, audio, and written marketing materials; (1) professionally designed social media graphics, templates, and national content calendar management; (2) targeted digital advertising on platforms such as Meta (Facebook & Instagram), TikTok, and Google to drive appointment bookings and local business growth; (3) email and SMS marketing campaigns managed at the national level to enhance customer retention and engagement; (4) print marketing support, including flyers, banners, and promotional materials for local marketing needs; (5) influencer marketing initiatives featuring collaborations with pet influencers to enhance brand recognition and engagement; (6) special promotions tied to events such as National Dog Day and Adopt-a-Pet Month to generate higher visibility and bookings; (7) administering multi-regional marketing programs including, without limitation, purchasing television, radio, magazine, billboard, newspaper, and other media advertising; (8) employing advertising agencies; (9) providing marketing materials to franchises; and (10) holding conventions and regional meetings for franchisees.

The Marketing Fund may be used to pay the costs of: conducting marketing surveys and research; employing a public relations firm; preparing and producing video, audio, and written marketing materials; (1) professionally designed social media graphics, templates, and national content calendar management; (2) targeted digital advertising on platforms such as Meta (Facebook & Instagram), TikTok, and Google to drive appointment bookings and local business growth; (3) email and SMS marketing campaigns managed at the national level to enhance customer retention and engagement; (4) print marketing support, including flyers, banners, and promotional materials for local marketing needs; (5) influencer marketing initiatives featuring collaborations with pet influencers to enhance brand recognition and engagement; (6) special promotions tied to events such as National Dog Day and Adopt-a-Pet Month to generate higher visibility and bookings; (7) administering multi-regional marketing programs including, without limitation, purchasing television, radio, magazine, billboard, newspaper, and other media advertising; (8) employing advertising agencies; (9) providing marketing materials to franchises; and (10) holding conventions and regional meetings for franchisees.

You must obtain our prior written consent before you create, register, or maintain any domain names, websites, URLs, email addresses, or social media accounts related to your Hydrodog Business. You also must obtain our prior written consent before you promote your Hydrodog Business or use any of the Marks on any social or networking websites, such as Facebook, LinkedIn or X. If you create or register any such properties without our consent, you will be in material default of the Franchise Agreement, and you must immediately transfer and assign all rights, title, and interest in such properties to us at no cost to us. We will provide you with access to branded social media pages, handles, and assets, which you are required to update regularly. We alone may establish, maintain, modify or discontinue all internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, Instagram, TikTok, X or Snapchat. You must comply with our System standards regarding the use of social media in your Hydrodog Business’s operation, including prohibitions on your and the Business’s employees posting or blogging comments about the Business or the System, other than on a website or social media platform established or authorized by us (“social media” includes personal blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like X, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf. In addition, only we may respond to reviews of Hydrodog businesses that are posted on Yelp, TripAdvisor and similar Websites. (Franchise Agreement, Section 12.10)

You must obtain our prior written consent before you create, register, or maintain any domain names, websites, URLs, email addresses, or social media accounts related to your Hydrodog Business. You also must obtain our prior written consent before you promote your Hydrodog Business or use any of the Marks on any social or networking websites, such as Facebook, LinkedIn or X. If you create or register any such properties without our consent, you will be in material default of the Franchise Agreement, and you must immediately transfer and assign all rights, title, and interest in such properties to us at no cost to us. We will provide you with access to branded social media pages, handles, and assets, which you are required to update regularly. We alone may establish, maintain, modify or discontinue all internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, Instagram, TikTok, X or Snapchat. You must comply with our System standards regarding the use of social media in your Hydrodog Business’s operation, including prohibitions on your and the Business’s employees posting or blogging comments about the Business or the System, other than on a website or social media platform established or authorized by us (“social media” includes personal blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like X, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf. In addition, only we may respond to reviews of Hydrodog businesses that are posted on Yelp, TripAdvisor and similar Websites. (Franchise Agreement, Section 12.10)

The Marketing Fund may be used to pay the costs of: conducting marketing surveys and research; employing a public relations firm; preparing and producing video, audio, and written marketing materials; (1) professionally designed social media graphics, templates, and national content calendar management; (2) targeted digital advertising on platforms such as Meta (Facebook & Instagram), TikTok, and Google to drive appointment bookings and local business growth; (3) email and SMS marketing campaigns managed at the national level to enhance customer retention and engagement; (4) print marketing support, including flyers, banners, and promotional materials for local marketing needs; (5) influencer marketing initiatives featuring collaborations with pet influencers to enhance brand recognition and engagement; (6) special promotions tied to events such as National Dog Day and Adopt-a-Pet Month to generate higher visibility and bookings; (7) administering multi-regional marketing programs including, without limitation, purchasing television, radio, magazine, billboard, newspaper, and other media advertising; (8) employing advertising agencies; (9) providing marketing materials to franchises; and (10) holding conventions and regional meetings for franchisees.

You must obtain our prior written consent before you create, register, or maintain any domain names, websites, URLs, email addresses, or social media accounts related to your Hydrodog Business. You also must obtain our prior written consent before you promote your Hydrodog Business or use any of the Marks on any social or networking websites, such as Facebook, LinkedIn or X. If you create or register any such properties without our consent, you will be in material default of the Franchise Agreement, and you must immediately transfer and assign all rights, title, and interest in such properties to us at no cost to us. We will provide you with access to branded social media pages, handles, and assets, which you are required to update regularly. We alone may establish, maintain, modify or discontinue all internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, Instagram, TikTok, X or Snapchat. You must comply with our System standards regarding the use of social media in your Hydrodog Business’s operation, including prohibitions on your and the Business’s employees posting or blogging comments about the Business or the System, other than on a website or social media platform established or authorized by us (“social media” includes personal blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like X, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf. In addition, only we may respond to reviews of Hydrodog businesses that are posted on Yelp, TripAdvisor and similar Websites. (Franchise Agreement, Section 12.10) Computer Systems and POS System You must acquire and use in developing and operating your Hydrodog Business a computer system consisting of the computer services, components, equipment, computer hardware, telecommunications equipment or services, point-of-sale system, the software used in connection with the Business Management System and other operating or communications software that we designate or require for use by Hydrodog Businesses (collectively, the “Software”) that we specify from time to time in the manner we designate (collectively, the “Computer System”). You must sign any standard license agreement or user agreement that may be required to use a system that we specify. You must use the required systems for service calls, managing inventory, reporting Gross Sales and other information, training personnel, and other functions as we specify from time to time. You must ensure that your employees are adequately trained to use the systems and that they follow applicable policies.

You must obtain our prior written consent before you create, register, or maintain any domain names, websites, URLs, email addresses, or social media accounts related to your Hydrodog Business. You also must obtain our prior written consent before you promote your Hydrodog Business or use any of the Marks on any social or networking websites, such as Facebook, LinkedIn or X. If you create or register any such properties without our consent, you will be in material default of the Franchise Agreement, and you must immediately transfer and assign all rights, title, and interest in such properties to us at no cost to us. We will provide you with access to branded social media pages, handles, and assets, which you are required to update regularly. We alone may establish, maintain, modify or discontinue all internet activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, Instagram, TikTok, X or Snapchat. You must comply with our System standards regarding the use of social media in your Hydrodog Business’s operation, including prohibitions on your and the Business’s employees posting or blogging comments about the Business or the System, other than on a website or social media platform established or authorized by us (“social media” includes personal blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like X, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf. In addition, only we may respond to reviews of Hydrodog businesses that are posted on Yelp, TripAdvisor and similar Websites. (Franchise Agreement, Section 12.10) Computer Systems and POS System You must acquire and use in developing and operating your Hydrodog Business a computer system consisting of the computer services, components, equipment, computer hardware, telecommunications equipment or services, point-of-sale system, the software used in connection with the Business Management System and other operating or communications software that we designate or require for use by Hydrodog Businesses (collectively, the “Software”) that we specify from time to time in the manner we designate (collectively, the “Computer System”). You must sign any standard license agreement or user agreement that may be required to use a system that we specify. You must use the required systems for service calls, managing inventory, reporting Gross Sales and other information, training personnel, and other functions as we specify from time to time. You must ensure that your employees are adequately trained to use the systems and that they follow applicable policies.