EnvisionEnvision
Mandatoryfunctions. To meet our current brand standards, you must install the following systems: Property Management, Point of Sale, Revenue Management, Events and Lead Generation System (Envision), Key Lock,
From the filings
+1.258% units YoYHQ-led decisions
Hyatt Place
LodgingHyatt Place requires every hotel to run the Technology System Hyatt or its affiliate designates, mandating the Opera PMS and the Envision events and lead-generation system, with the PMS, POS, and certain other components acquired only from designated vendors. The system runs 347 total units, 322 of them franchised, with franchised outlets up 1.258% year over year.
For software vendors selling into US franchise brands.
Live signals
Total units
347
322 franchised
Unit growth YoY
+1.258%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
3.5%
national + local
Initial fee
—
per unit
Investment range
$23.43M–$29.89M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8.5%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Oracle OPERAOracle
Mandatoryy approved suppliers for these services if you are constructing a new Hotel. We also provide IT Project Management Services and other technology-related services. You must use the Opera PMS at the Hot
Oracle SimphonyOracle
ed position systems training 4-8 (varies by 4-12 (varies by Your Hotel – onsite and virtual – including but not limited to position) position) Opera, Reserve, Colleague Advantage, Simphony Total Hours
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Hyatt reserves the right to access Franchisee’s computer system independently to obtain sales information, occupancy information, and other data and information relating to the Hotel.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee must prepare and deliver to Hyatt the operating statements, financial statements and other reports relating to the Hotel that Hyatt periodically requires, prepared in the form, by the methods, and within the timeframes that Hyatt periodically specifies in the System Standards.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and Hyatt Corporation are the only approved suppliers for these services if you are constructing a new Hotel.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may designate a particular source for, or model or brand of, FF&E, supplies or other goods or services that we (in our sole judgment) determine to be critical to the Hotel
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our 2025 fiscal year, we did not derive any revenue from selling or leasing products or services directly to Brand Hotel franchisees, but our affiliates collected about $24,119,529 in fees and other revenue from providing various products and services to Brand Hotel franchisees, but not including revenue from…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive rebates, commissions, payments, benefits and other material consideration from suppliers on account of their actual or prospective dealings with you and other franchisees and owners of Brand Hotels
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
95Item 8
Collectively, the purchases and leases you must make from us, from designated or approved suppliers, or according to our System Standards represent approximately 95% of your total purchases and leases to establish, and approximately 95% of your total purchases and leases to operate, the Hotel.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you our costs to review your request and evaluate the product, service and/or source.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to obtain any FF&E, supplies, or other goods and services from a source that we have not previously approved as meeting our System Standards (for those items that require supplier approval), you must send us a written request with any information and samples we consider necessary to determine whether the…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 14
You must not take any action that could jeopardize our or our affiliate’s ability to comply with, or make certifications under, any law, regulation, contract, program or policy related to Guest Information (including privacy laws, privacy notices and PCI certifications) and applicable to us or our affiliate.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 6
The Hotel must participate in quality assurance, compliance and guest satisfaction programs that we periodically develop and modify (collectively, the “Quality Assurance and Compliance Program”).
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Conduct periodic inspections of the Hotel and otherwise maintain the Quality Assurance and Compliance Program for the Brand Hotel franchise network.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Because complete and detailed uniformity under many varying conditions might not be possible or practical, Hyatt reserves the right, as Hyatt deems best, to vary the Hotel System and System Standards for any Brand Hotel based upon the peculiarities of any condition or factors that Hyatt considers important to that…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You must operate the Hotel only from a specific site that we first approve.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
In addition, except for the Hotel System Website, approved ADS, and as otherwise provided in this Section 5.4, Franchisee may not develop, maintain or authorize any other website, other online presence or other electronic medium that describes or in any other way promotes the Hotel or displays any of the Proprietary…
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee must prepare and submit to Hyatt for its approval a written pre-opening marketing program that satisfies Hyatt’s requirements and contemplates spending at least Five Hundred Dollars ($500) multiplied by the number of guest rooms at the Hotel.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You also must participate in and comply with the terms of all of our mandatory marketing, reservation service, rate and room inventory management, advertising, cooperative advertising, guest frequency and loyalty, social responsibility, discount or promotional, customer award, customer loyalty, Internet, computer…
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Hyatt may require Franchisee to acquire FF&E, supplies, and other goods and services only from Hyatt (or its Affiliate) or from one or more sources that Hyatt periodically designates or approves.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee must make all payments for Royalty Fees, System Services Charges and other amounts due to Hyatt or any member of the Hyatt Group under this Agreement or otherwise in connection with the Hotel by electronic funds transfer (“EFT”), which may require Franchisee to utilize an Automated Clearing House network…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You currently must acquire the PMS, POS system, and certain other components of the Technology System only from our designated vendors.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Hyatt reserves the right to access Franchisee’s computer system independently to obtain sales information, occupancy information, and other data and information relating to the Hotel.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge fees for this training, and you must pay all travel and living expenses.
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
The vendor opportunity at Hyatt Place
Hyatt Place runs 347 total units, 322 of them franchised, with franchised outlets up 1.258% year over year. Item 19 of the FDD includes a financial performance representation. Hyatt Place operates within the Hyatt Hotels corporate group, including Hyatt Corporation and Select Hotels Group LLC, and its operator base of 379 mapped operators (4 multi-unit) covers roughly 401 located units, led by Texas, California, Florida, Illinois, and Tennessee.
Who controls software purchasing
Hyatt or its affiliate periodically designates the Technology System every hotel must use under the Franchise Agreement. Interim Chief Growth Officer Mark Hoplamazian, Global Head of Growth Operations and Strategy Daniel Hansen, and Head of Development Julienne Smith lead the corporate structure that sets and can change those standards.
Tech named in the FDD, and what is actually required
Hotels must use the Opera PMS, and must install Property Management, Point of Sale, Revenue Management, and an Events and Lead Generation System — currently Envision — among other Technology System components Hyatt designates, acquiring the PMS, POS, and related components only from designated vendors. Hotels must also use Hyatt's designated cyber end point protection and web filtering tools and the CRS, GDS, and ADS it designates.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list: hotels must acquire Mandatory Services only from a member of the Hyatt Group, the Opera PMS installation from Hyatt and PMS connectivity services from its designated supplier, and IT Project Management Services from Hyatt or its affiliate, with purchases under System Standards representing roughly 95% of what a hotel spends to establish and operate. The royalty runs 5% of Gross Rooms Revenue on a 20-year initial term, with a further 10-year renewal available to compliant hotels.
How to read the Hyatt Place FDD
The embedded viewer below carries Hyatt Place's 2026 Franchise Disclosure Document, including the Item 8 and Item 11 language summarized above.
Talk to FranCloud for a ranked list of franchise systems like Hyatt Place where the technology mandate and procurement structure line up with your product.
Questions vendors ask
Hyatt Place, answered from the filing
Hyatt or its affiliate periodically designates the Technology System every hotel must use. Interim Chief Growth Officer Mark Hoplamazian and Head of Development Julienne Smith sit atop the corporate growth and development team that sets those brand standards.
Hyatt Place mandates the Opera PMS and the Envision events and lead-generation system, both required in the filing. Hotels must install Point of Sale, Revenue Management, Key Lock, PBX/Phones, and other Technology System components Hyatt designates, and use its designated cyber end point protection and web filtering tools.
347 total units — 322 franchised and 25 company-owned — in the lodging segment, with franchised outlets up 1.258% year over year.
Item 8 runs an approved-supplier list covering roughly 95% of purchases: hotels must acquire Mandatory Services only from the Hyatt Group, the Opera PMS installation from Hyatt, and other items per System Standards from designated or approved suppliers. Hotels may propose a supplier for approval.
The initial term runs 20 years. Renewal for a further 10 years is available to hotels that have substantially complied, are then fully complying, meet then-current standards, have passed quality-assurance scores over the prior 3 years, and can hold the hotel for at least 10 more years.
The embedded PDF viewer below carries Hyatt Place's 2026 Franchise Disclosure Document.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Hyatt Place files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
379 operators run 401 mapped locations. 4 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit375
2–9 units3
10–24 units1
Top states by locations
| TX | 49 |
|---|---|
| CA | 44 |
| FL | 37 |
| IL | 18 |
| TN | 16 |
Ownership
The portfolio behind Hyatt Place
unknown of hyatt corporation select hotels group l l c hyatt hotels.
Related Lodging brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.