FacebookMeta
Mandatoryno authority to act for us in franchise sales. Social Media. You must follow our requirements for the use of social media, including creating and maintaining a Twitter/X account, Facebook/Instagram pa
From the filings
+20.29% units YoYHQ-led decisions
Huey Magoo's Chicken Tenders
Quick service restaurantSoftware purchasing at Huey Magoo's Chicken Tenders is controlled at the corporate headquarters in Florida, where executives like Chief Operations Officer Michael Sutter and VP of Franchise Performance & Success Steve Kaplan oversee operations. The brand mandates a specific suite of tools including 7 Shifts, Incentivio, and Market Man, creating both integration opportunities and competitive displacement targets. With 85 total units and over 20% year-over-year growth, the addressable market is expanding rapidly for vendors who can align with their tech stack.
For software vendors selling into US franchise brands.
Live signals
Total units
85
83 franchised
Unit growth YoY
+20.29%
vs prior filing
AUV
$2.05M
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
3%
national + local
Initial fee
$35K
per unit
Investment range
$1.11M–$2.89M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
7 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Google Business ProfileGoogle
Mandatoryus in franchise sales. Social Media. You must follow our requirements for the use of social media, including creating and maintaining a Twitter/X account, Facebook/Instagram page, Google My Business a
InstagramMeta
Mandatoryrity to act for us in franchise sales. Social Media. You must follow our requirements for the use of social media, including creating and maintaining a Twitter/X account, Facebook/Instagram page, Goog
QuQu
Mandatorypart in the performance of the Huey Magoo’s Restaurant and System including the 7 Shifts Software or R365 software. We require that all new Huey Magoo’s Restaurants open with the Qu POS System as desi
Restaurant365Restaurant365
Mandatoryplayers must be approved by us before installation. In addition to using the Qu POS System, we require you to use a Human Resource software approved by us (currently, 7 Shifts or R365) in the hiring,
TwitterX
Mandatorye address. You have no authority to act for us in franchise sales. Social Media. You must follow our requirements for the use of social media, including creating and maintaining a Twitter/X account, F
ValueTechValueTech
Mandatoryin connection with the gift card processing system. This fee is included in the Computer and POS System cost estimate noted above. There are also monthly fees that you must pay to ValueTech, which are
DoorDashDoorDash
n, including but not limited to apps owned and/or managed by the Franchisee, social media, any third-party delivery apps (e.g., Instagram and Facebook accounts, Ubereats, GrubHub, DoorDash, etc.), as
GrubhubGrubhub
d is shown, including but not limited to apps owned and/or managed by the Franchisee, social media, any third-party delivery apps (e.g., Instagram and Facebook accounts, Ubereats, GrubHub, DoorDash, e
IncentivioIncentivio
enance, repairs, upgrades or updates to the POS System. The required services associated with the Qu POS system are: - ValueTech Gift Cards, which cost approximately $50 a month - Incentivio app and R
PARPAR Technology
ntenance Orlando, Florida POS/Gift Cards/Rewards/ 5 12* Training Restaurant Reporting/Platform Orlando, Florida Area Food Preparation / Station 2 12* Training Restaurant Training/ Par Levels Orlando,
Uber EatsUber
age or food is shown, including but not limited to apps owned and/or managed by the Franchisee, social media, any third-party delivery apps (e.g., Instagram and Facebook accounts, Ubereats, GrubHub, D
YelpYelp
uding expenditures on television, radio, newspaper, magazines, out of home, posters, banners, brochure, direct mail, social media platforms such as Facebook, Instagram, Twitter/X, Yelp, and other digi
Franchisor behaviours
What the franchisor requires
32 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 1 question the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
requirements regarding your establishment of daily, weekly and monthly reporting systems; bookkeeping procedures; and accounting procedures (including charts, accounts and profit and loss statements in the form provided by us) which you must adopt and implement at your Huey Magoo’s Restaurant.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We may independently access and retrieve from your Computer and Point of Sale System and Other Technology all information that we consider necessary, desirable or appropriate.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 17
You must submit to us all monthly reports for the preceding month by the 10th day of each month in the form and content as we periodically prescribe.
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 20
In November 2024, we formed a Franchise Advisory Council (“FAC”) comprised of 3 franchisee members selected by us.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 16
We may change the System or any part of the System at any time, and as changed it will remain the System.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During 2025, we did not receive any revenue from selling or leasing any products or services directly to our franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may derive revenue - - in the form of promotional allowances, volume discounts, commissions, other discounts, performance payments, signing bonuses, rebates, marketing and advertising allowances, free products, and other economic benefits and payments - - from suppliers that we designate…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
100Item 8
Collectively, the purchases and leases described above are virtually 100% of your overall purchases and leases in establishing and operating your Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You will pay a charge not to exceed the reasonable cost of the inspection and the actual cost of the testing (not to exceed $1,000).
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you propose to purchase or lease any equipment, supplies, inventory, advertising materials, Architectural, Engineering, Design or construction services as outlined in Section 4.2, or other products or services that are not proprietary to us or an Affiliate from an unapproved supplier, you must submit to us a…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
As a condition to signing the Franchise Agreement, we have required that you assign to us all of your right, title and interest in the telephone numbers, telephone listings, facsimile numbers, and telephone directory advertisements relating to the Huey Magoo’s Franchise (the “Restaurant”) upon the expiration or…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You will install all additions, changes, modifications, substitutions and/or replacements to your POS System’s hardware and software (specifically including remaining compliant with the current “PCI” Security Standards Council standards to enhance payment card data security), and your telephone and power lines, that…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 17
You will present to customers any evaluation forms we require and will participate and/or request your customers to participate in any marketing surveys performed by or for us.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 17
You will permit our representatives to enter your Huey Magoo’s Restaurant at all reasonable times during the Business Day for the purpose of making periodic evaluations and to ascertain if the provisions of this Agreement are being observed by you.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
We have the right to prescribe additions to, deletions from or revisions of the Manuals (the “Supplements to the Manuals”), all of which will be considered a part of the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our written approval of the proposed site for the Restaurant Location for your Huey Magoo’s Restaurant before you sign a lease or begin any construction.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You may not establish or maintain your own website, mobile application, email distribution list or other internet-based presence which use or display our Trademarks; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Huey Magoo’s Restaurant…
Is a minimum grand opening advertising spend required?
YesItem 7
We require you to spend a minimum of $15,000 and up to $20,000 during the 120-day period beginning 30 days before the opening of a Huey Magoo’s Restaurant and, upon our request, provide to us proof of these expenditures.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 17
You are required to spend at least 2% of your monthly Gross Revenues on local advertising and promotion (the “Local Advertising Expenditure Requirement”).
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must participate in, and comply with the requirements of, and must honor only system- wide gift cards, loyalty rewards programs, certificates, vouchers and checks that we (or our affiliates) designate
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
Upon our request, you will immediately become a member of the Cooperative for the DMA that includes your Limited Protected Territory.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase certain products or services solely from third party suppliers that we designate and from no other suppliers.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must purchase certain products or services solely from third party suppliers that we designate from time to time and from no other suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must utilize a vendor approved by us for gift card processing.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You will pay your Royalty Fees by electronic fund transfer (EFT) or (ACH).
Must the franchisee participate in a gift card program?
YesItem 8
You must participate in, and comply with the requirements of, and must honor only system- wide gift cards, loyalty rewards programs, certificates, vouchers and checks that we (or our affiliates) designate and you must obtain all certificates, cards or checks from an Approved Supplier.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
In addition to you or your Designated Representative, you must have at least 3 (for Express Restaurants or Inline Restaurants) or 4 (for Drive-Thru/Pick-Up Restaurants) corporate certified trained managers at all times for your Huey Magoo’s Restaurant.
Must employees wear uniforms specified by the franchisor?
YesItem 17
We will provide You with our specifications for uniforms for your employees that you purchase directly from our Approved Suppliers.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase the POS System that we require (currently, the Qu POS System).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 17
You acknowledge and agree that we have the right to retrieve all data and information from your Computer and Point of Sale System and Other Technology (which includes your POS System), as we deem necessary, desirable or appropriate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
If you elect to have more than 4 Trainees attend Initial Training, we will try to accommodate you, however, we reserve the right to charge you a training fee for each additional person (currently $500 per day for each additional trainee)
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 17
You, or your Designated Representative or your Manager must attend, at your expense, all annual franchise conventions we may hold or sponsor and all meetings relating to new products or product preparation procedures, new operational procedures or programs, training, restaurant management, sales or sales promotion…
The filing answers no to 1 question
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Huey Magoo's
Huey Magoo's Chicken Tenders operates 85 locations, 83 of which are franchised, with just 2 company-owned units. The brand posted a 20.29% year-over-year unit growth rate, signaling an expanding footprint that will require scalable technology. Average unit volume sits at $2,045,100, giving franchisees meaningful revenue to invest in operational tools. For software vendors, this is a concentrated opportunity: the entire system is controlled from a single HQ in Florida, and the franchisee base currently consists of 3 mapped operators, none of whom are multi-unit owners with more than a single location. That means virtually all technology decisions flow through the corporate office, not a fragmented base of large franchisee groups.
Who controls software purchasing
The buying center at Huey Magoo's sits with the C-suite and operations leadership. Chief Operations Officer Michael Sutter is the most likely executive to evaluate and approve operational software, given his oversight of day-to-day restaurant functions. Steve Kaplan, Vice President of Franchise Performance & Success, represents a secondary influencer who bridges HQ mandates with franchisee adoption. Andrew Howard, the CEO, holds ultimate budgetary authority. There is no CIO or CTO listed in the FDD, which suggests technology purchasing falls under operations rather than a dedicated IT function. Vendors should target Sutter and Kaplan for initial conversations about stack integration or displacement.
Mandated and current tech stack
The 2026 FDD Item 11 mandates a specific set of systems that franchisees must use. 7 Shifts is required for labor scheduling and management. Incentivio provides the customer-facing app and rewards platform. Market Man handles ordering, inventory, and cost-of-goods tracking. Beyond these named vendors, Huey Magoo's requires franchisees to use several proprietary systems: the brand website, an intranet system, a password-protected marketing portal, and a password-protected portal for training and operations materials. A system described as "Platform Systems Ordering/Inventory/COGs" is also mandated, though no specific vendor is named for that function. Notably absent from the mandate list is a named point-of-sale vendor, which may represent an open category or a system managed under a different disclosure item.
Procurement, renewals, and timing
The FDD does not provide clear signals on procurement mechanics. Item 8, which typically reveals whether the franchisor acts as a designated supplier, approved supplier, or leaves purchasing open, did not yield an extract in this filing. Similarly, Item 17 renewal conditions and the initial franchise term length are not disclosed in the available data. This opacity makes it difficult to map contract cycles or predict when RFPs might launch. Vendors should approach Huey Magoo's with a discovery mindset, prepared to clarify whether the franchisor takes a hard mandate approach with pass-through costs or allows franchisees to source independently within brand standards.
How to read the Huey Magoo's FDD
The 2026 FDD is the definitive source for understanding technology requirements, unit economics, and the franchisor-franchisee relationship. Focus on Item 11 to see the full list of mandated systems and any approved vendors. Item 19 contains the financial performance representations that justify the $2.05 million AUV. Item 1 lists the executives who control purchasing. Because the FDD is filed with state franchise regulators, it carries legal weight—franchisees are contractually bound to the systems disclosed here. Use the embedded viewer below to search for specific vendor names and identify gaps where your software could fit.
For a ranked target list of franchise brands matched to your software category, FranCloud can help you prioritize outreach based on tech mandates, growth rates, and decision-maker access.
Questions vendors ask
Huey Magoo's Chicken Tenders, answered from the filing
The buying center centers on operations leadership. Key executives include Michael Sutter (Chief Operations Officer) and Steve Kaplan (VP of Franchise Performance & Success), who influence operational and franchisee-facing technology decisions.
The 2026 FDD mandates 7 Shifts for labor, Incentivio for app/rewards, Market Man for inventory/COGs, and several proprietary portals for training, marketing, and operations. A specific POS vendor is not named in the mandate list.
There are 85 total units, consisting of 83 franchised locations and 2 company-owned stores. The footprint is concentrated in Alabama and Florida based on operator data.
The procurement model is not explicitly detailed in the available FDD extracts. Item 8, which typically outlines designated vs. approved supplier requirements, did not yield a specific signal in this filing.
Contract renewal windows are unclear. The initial term length and Item 17 renewal conditions were not disclosed in the most recent FDD, making it difficult to predict standard refresh cycles without direct discovery.
The 2026 Franchise Disclosure Document is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 technology mandates and Item 19 financial performance representations.
Source
Read the filing itself
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Operator footprint
Who runs the locations
23 operators run 24 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit22
2–9 units1
Top states by locations
| FL | 7 |
|---|---|
| GA | 3 |
| TN | 3 |
| TX | 2 |
| WV | 2 |
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.