From the filings

HQ-led decisions

Huddle House 2025

Quick service restaurant

Huddle House's franchisor, HHI, designates the Computer System every restaurant must run and currently requires the NCR Aloha Point of Sale Software plus Olo, with a mandatory online and mobile ordering system built in. The system runs 269 total units, 212 of them franchised, with franchised outlets down 1.852% year over year.

For software vendors selling into US franchise brands.

Live signals

Total units
269
212 franchised
Unit growth YoY
-1.852%
vs prior filing
AUV
$796K
Item 19, 2024
Royalty
4.75%
of gross sales
Ad fund
3.5%
national + local
Initial fee
$35K
per unit
Investment range
$555K–$1.72M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8.25%of gross sales (FY2026)

Ongoing fees: 8.25% of gross sales (FY2026)Royalty 4.75%, Ad fund 3.5%. Total 8.25% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 4.75%Ad fund 3.5%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

NCR AlohaNCR Voyix
Mandatory
POSItem 11

and you must provide this data to HHI in a format and manner approved by HHI. As a means to provide this data, we currently require you to use the NCR Aloha Point of Sale Software. This POS System cur

OloOlo
Mandatory
DeliveryItem 11

rmination, Franchisees will be responsible for the entire $189 monthly amount.  You must participate in online ordering through HHI’s chosen vendor, currently Mobo Systems, Inc. (Olo). HHI requires t

FacebookMeta
MarketingItem 11

ations that can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social or business networking sites (e.g., Facebook, Twitter, I

Google Business ProfileGoogle
MarketingItem 11

g, but not limited to, the Internet, World Wide Web, webpages, microsites, social or business networking sites (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Plus, Google My Business,

InstagramMeta
MarketingItem 11

accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social or business networking sites (e.g., Facebook, Twitter, Instagram, LinkedIn,

LinkedInLinkedIn
MarketingItem 11

rough electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social or business networking sites (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube, G

PinterestPinterest
MarketingItem 11

o, the Internet, World Wide Web, webpages, microsites, social or business networking sites (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Plus, Google My Business, Pinterest, Foursquar

Sage 50Sage
AccountingItem 1

ty firm with its principal business address at 330 Madison Avenue, 27th Floor, New York, NY 10017. On January 31, 2018, Sentinel Capital Partners, LLC completed a transaction with Peachtree Parentco,

TwitterX
MarketingItem 11

t can be accessed through electronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social or business networking sites (e.g., Facebook, Twitter, Instagram,

YouTubeGoogle
MarketingItem 11

tronic means, including, but not limited to, the Internet, World Wide Web, webpages, microsites, social or business networking sites (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Plus

Franchisor behaviours

What the franchisor requires

32 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 1 question the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Company shall have the right, but not the obligation, to develop or have developed for Company, or to designate: (a) computer software programs and accounting system software that Operator must use in connection with the Computer System (“Required Software”), which Operator must install;

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

HHI has independent access to all of the information and data collected through the POS System and may request additional access to (or data from) other portions of the Computer System (including tracking systems).

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Operator shall prepare and deliver to Company on a monthly basis, no later than the twentieth day of each month, an unaudited profit and loss statement in a form satisfactory to Company acting in its sole and subjective discretion covering Operator’s business for the prior month and such additional reports as Company…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

At the present time, HHI is an approved supplier of various food products, small equipment and smallwares, and the sole approved supplier of some logoed products and proprietary food products for the Huddle House System.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

HHI has formed a franchisee advisory council that provides advice to HHI on various matters, including advertising matters.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Operator agrees that Company may from time to time hereafter, upon reasonable notice, and acting reasonably, add to, subtract from, modify, substitute, or otherwise change the Huddle House System, including, without limitation, the adoption and use of new, substituted, or modified Licensed Marks, products, services…

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

63250000

Item 8

In HHI’s most recent fiscal year (May 1, 2024 to April 29, 2025), HHI had total revenues of approximately $$112,811,000 and approximately $63,250,000 (56.1%) of such revenues was derived from the sale of products by HHI to its franchisees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

HHI reserves the right to receive rebates, license fees, allowances, or similar payments from thirty-party suppliers, which amounts may be based on the franchisees’ purchase directly from these suppliers (that is, not through HHI), and has done so in the past.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

85

Item 8

purchases of these items will represent 85 to 90% of your overall purchases in operating your Franchise.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

Operator shall pay a fee to Company for such testing.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase or lease items or services from an unapproved supplier, you must submit a written request for approval to HHI

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Take such action as may be required by Company to transfer and assign to Company or its designee all telephone numbers, white and yellow page telephone references and advertisements, and all trade and similar name registrations and business licenses, domain names, websites, email addresses, and any other print and…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Operator agrees to comply with the then current Payment Card Industry Data Security Standards (“PCI Standards”) as those standards may be revised and modified by the PCI Security Standards Council, LLC

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Item 6

You must participate in the customer feedback program that HHI designates.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

Periodically evaluate your Franchise and the products and services you offer (Franchise Agreement Section 4(b)(iv)).

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Operator understands and acknowledges that Company may, from time to time, revise and/or supplement the contents of the Manuals and/or the Food Purchasing Manual to implement new or different requirements and/or standards for the operation of the Franchised Business, and Operator expressly agrees to comply with all…

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must obtain our written acceptance of a proposed location before you commit to it.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Unless approved in writing by Company, Operator shall not establish or use a separate Online Site.

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

Operator agrees to spend at least the amount specified on Exhibit B as the “Minimum Grand Opening Expenditure” on local promotion and a grand opening event conducted in conjunction with the unit’s initial opening (the “Grand Opening Program”), in accordance with Company’s specifications.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

Every quarter, you must spend a minimum Requirement Sales (amount was of up to 1% (currently 0.5%) of the Net reduced temporarily Sales on qualified local advertising and in connection with marketing activities (the “Local an increase in the Advertising Requirement”), and must Advertising Fund.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

You must participate in a designated gift card program and its customer loyalty program, Huddle Rewards, through its chosen vendors.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

Operator shall purchase or lease all fixtures, furnishings, signs, equipment (including without limitation the Computer System described in Section 7(u)), inventory, uniforms, advertising materials, operational and support services and other supplies, products and materials required for the operation of the…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

must meet HHI’s standards and specifications, and may be purchased or leased only from suppliers (the term “suppliers” refers to manufacturers, vendors, distributors, and other sources of supply) that have been approved or designated by HHI.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

Operator agrees to maintain, at all times, credit-card relationships with the credit- and debit-card issuers or sponsors, check or credit verification services, financial-center services, merchant service providers, and electronic-fund-transfer systems (together, “Credit Card Vendors”) that Company may periodically…

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Company requires Operator to establish an arrangement for electronic funds transfer or deposit of any payments required hereunder

Must the franchisee participate in a gift card program?

Yes

Item 11

You must participate in a designated gift card program and its customer loyalty program, Huddle Rewards, through its chosen vendors.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Prior to opening the Franchised Business to the public, three (3) designated managers (one of which may be Operator if Operator is an individual) shall have been certified by Company as meeting Company’s qualifications for management of the Unit.

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

To cause its employees to wear apparel which conforms strictly to the specifications, design, color and style approved by Company from time to time.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must purchase the POS System and other portions of the Computer System from a third party approved by HHI, and have the software configured to include this information, as HHI may specify.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

HHI has independent access to all of the information and data collected through the POS System and may request additional access to (or data from) other portions of the Computer System (including tracking systems).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

Also, if we from Initial Training) refresher training require you, your manager or employees to programs, but may attend additional or refresher training or change in the future, orientation programs, we may charge a fee HHI does not expect for those programs at the same rate. increases to exceed 25% in any…

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Operator, an Owner or an individual designated by Operator and approved by Company must, at Operator’s expense attend any Conference Company may specify as mandatory.

The filing answers no to 1 question
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Huddle House

Huddle House runs 269 total units, 212 of them franchised, with franchised outlets down 1.852% year over year. Item 19 reports average 2024 Net Sales of $796,063 across 205 franchised restaurants. Huddle House is part of Griddle Holdings, and its operator base of 204 mapped operators (18 multi-unit) covers roughly 241 located units, led by Georgia, Kentucky, Alabama, Texas, and Virginia.

Who controls software purchasing

HHI's headquarters designates the Computer System, Required Software, and related technology and communication services that every restaurant must purchase and use, per Franchise Agreement Section 7(u). CEO and President Paul Damico, CFO and Treasurer Nicholas Mason, and EVP and General Counsel Louis DiPietro lead the corporate team that sets and can change those standards and approved suppliers.

Tech named in the FDD, and what is actually required

HHI currently requires the NCR Aloha Point of Sale Software to track sales transactions, and mandates Olo as well. The Computer System also includes a mandatory customer online and mobile ordering system; HHI's chosen vendor for that program is currently Mobo Systems, Inc. Franchisees must participate in the Huddle Rewards gift-card and loyalty program through HHI's chosen vendors. The FDD additionally names Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, and Sage 50.

Procurement, renewals, and timing

Item 8 runs an approved-supplier list: restaurants must purchase or lease designated items and services — including music delivery, help desk, online ordering, gift-card and loyalty, and other technology services — only from suppliers HHI has approved or designated, and some logoed products and proprietary food products only from HHI itself. The royalty runs 4.75% of sales on a 15-year initial term, with up to three additional 5-year renewal terms for franchisees in compliance.

How to read the Huddle House FDD

The embedded viewer below carries Huddle House's 2026 Franchise Disclosure Document, including the Item 8 and Item 11 language summarized above.

Talk to FranCloud for a ranked list of franchise systems like Huddle House where the technology mandate and procurement structure line up with your product.

Questions vendors ask

Huddle House 2025, answered from the filing

HHI's headquarters designates the Computer System, Required Software, and related technology and communication services directly, per the Franchise Agreement. CEO and President Paul Damico and CFO Nicholas Mason sit atop that structure; vendors should approach HHI corporate rather than individual restaurants.
Huddle House obliges franchisees to use the NCR Aloha Point of Sale Software and Olo, both mandated in Item 11, plus a mandatory online and mobile ordering system and the Huddle Rewards loyalty program through HHI's chosen vendors, currently including Mobo Systems, Inc. for online ordering. The FDD also names Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, and Sage 50.
269 total units — 212 franchised and 57 company-owned — in the full-service restaurant segment, with franchised outlets down 1.852% year over year.
Item 8 runs an approved-supplier list: restaurants must buy items and designated services only from suppliers HHI approves or designates, including some logoed products and proprietary food products directly from HHI. Franchisees may propose a supplier for approval.
The initial term runs 15 years, with up to three additional 5-year renewal terms available if the franchisee has complied with the Franchise Agreement and meets HHI's other conditions — each renewal a natural point to revisit the technology stack.
The embedded PDF viewer below carries Huddle House's 2026 Franchise Disclosure Document.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

204 operators run 241 mapped locations. 18 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit186
2–9 units18

Top states by locations

GA61
KY26
AL21
TX20
VA15

Ownership

The portfolio behind Huddle House 2025

unknown of griddle holdings.

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.