+35.294% units YoYHQ-led decisions

HPB Painting

Home services

Software purchasing at HPB Painting is controlled at the franchisor level, with mandates for specific operational and financial systems. The brand operates 46 franchised units with no company-owned locations, and its most recent FDD mandates systems including Pronexis and QuickBooks. With a 35% year-over-year unit growth rate, the addressable market is expanding rapidly.

Mandated & recommended tech

The systems vendors compete with

6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

e-CCM System
Mandatory
Proprietary systemItem 11

databases, lists, templates, programs and any other software components that have been created and/or customized by us using the e-CCM System

intranet system
Mandatory
Proprietary systemItem 11

grant you access to our Intranet System, which includes access to our confidential and proprietary information

Pronexis
Mandatory
Industry softwareItem 11

Pronexis Onboarding Call

QuickBooksIntuit Inc.
Mandatory
AccountingItem 11

accounting or bookkeeping software such as Quickbooks, and proprietary software which you must license from us (collectively, the “Required Software”)

ZeeBooks
Mandatory
AccountingItem 11

Schedule Onboarding Call with ZeeBooks

Zeebooks (Payroll)
Mandatory
HrItem 11

Zeebooks (Payroll) - Register for State Income Tax ID

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

Live signals

Total units
46
46 franchised
Unit growth YoY
+35.294%
vs prior filing
AUV
$1.12M
Item 19, 2026
Royalty
of gross sales
Ad fund
national + local
Initial fee
$60K
per unit
Investment range
$158K–$204K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at HPB Painting

HPB Painting presents a compact but high-growth target for software vendors focused on the home services sector. The system consists of 46 franchised units, all operating under a single brand with no company-owned locations. The average unit volume (AUV) sits at $1,116,373, signaling healthy per-location revenue that can support technology investment. Unit growth is a standout metric: the brand expanded by 35.3% year-over-year, meaning the addressable seat count is scaling quickly. For a vendor, this is a system in active expansion mode, where new franchisees are onboarding and existing operators are hitting renewal cliffs that may force a tech stack re-evaluation.

Who controls software purchasing

Purchasing authority is centralized at the franchisor headquarters. The leadership team includes Anthony Hulbert (Chief Executive Officer), Donald Conway (President), Mark Stanek (Chief Operating Officer), and Laura Vodvarka (Chief Marketing Officer). Founding Partner Joshua Skolnick also holds influence. Because the franchisor mandates specific systems, any pitch for a new software category or a replacement for an incumbent must win over this C-suite group. There is no mapped operator footprint in our corpus, which further suggests that local franchisees have limited autonomy in technology decisions. Vendors should direct their outreach to the COO or CMO, depending on whether the tool is operational or customer-facing.

Mandated and current tech stack

The 2026 Franchise Disclosure Document explicitly mandates several systems. For customer and communication management, franchisees must use an “e-CCM System” and an intranet system. The FDD also mandates Pronexis, a platform often associated with scheduling and business management in service-based franchises. On the financial side, the requirements are specific: QuickBooks by Intuit Inc., ZeeBooks, and Zeebooks (Payroll). This stack reveals a reliance on Intuit for core accounting and ZeeBooks for payroll processing. There is no mention of a mandated POS, CRM, or marketing automation platform beyond the e-CCM and intranet, which may represent whitespace for complementary tools that can integrate with Pronexis or QuickBooks.

Procurement, renewals, and timing

The procurement model is not detailed in the available FDD extract for Item 8, so it remains unclear whether HPB Painting uses a designated supplier model, an approved supplier list, or a more open framework. Vendors should clarify this early in a conversation. The renewal structure, however, provides a clear timing signal. The initial franchise term is 10 years. To renew, a franchisee must give notice between 12 and 18 months before expiration, come into full compliance with current system standards, and execute the then-current franchise agreement, which may materially differ from the original. This creates a natural trigger point where the franchisor can enforce new technology mandates across a cohort of renewing units. The renewal fee is 20% of the then-current initial franchise fee.

How to read the HPB Painting FDD

The FDD is the definitive source for understanding the legal and operational constraints that shape software purchasing. It names the mandated vendors, outlines the renewal conditions that can force technology adoption, and lists the executives who control the brand. For a vendor, the key items to scrutinize are Item 11 (the mandated systems listed here), Item 8 (procurement restrictions, though not extracted in our data), and Item 17 (renewal and transfer conditions). The document is filed with state franchise regulators and is available in the embedded viewer below. Use it to verify the current tech stack, identify any upcoming changes in mandated vendors, and map the exact contractual obligations that a franchisee must meet—each of which is a potential entry point for a software sale. For a ranked target list of franchise systems matched to your product, FranCloud can help.

Questions vendors ask

HPB Painting, answered from the filing

The C-suite controls purchasing. Key executives include CEO Anthony Hulbert, COO Mark Stanek, and CMO Laura Vodvarka. Given the mandated tech stack, any new software adoption likely requires approval from this leadership group.
The FDD mandates an e-CCM System, an intranet system, and Pronexis. For financials, it mandates QuickBooks by Intuit Inc., ZeeBooks, and Zeebooks (Payroll). No POS is specified.
There are 46 total units, all of which are franchised. The brand reported a 35.3% year-over-year unit growth rate in its 2026 FDD.
The FDD does not provide an extract for Item 8, so the specific procurement model (designated vs. approved supplier) is not disclosed in the most recent filing.
Renewal terms are 10 years. Franchisees must provide renewal notice 12–18 months before term end and execute the then-current agreement, which may materially differ, creating potential re-evaluation windows.
The FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze the specific mandates and obligations directly.
Source

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HPB Painting2026 FDDView only
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.