Honest Hospitality Group

The vendor opportunity at Honest Hospitality Group

Honest Hospitality Group is a quick-service restaurant franchisor based in New Jersey with 40 franchised locations and no company-owned units disclosed in the 2025 FDD. The system grew units by 11.1% year-over-year, signaling active expansion. For software vendors, the immediate addressable market is 40 locations, all operating under a franchisor that mandates specific technology. The royalty rate is 5.5%, and the initial franchise term runs 10 years, with two optional five-year successor terms available if franchisees meet renewal conditions.

Because the system is small and tightly controlled from HQ, a single yes from leadership can unlock the entire footprint. The absence of company-owned stores means every unit is a franchisee, but technology mandates flow from the top, making the franchisor the sole gatekeeper for software adoption.

Who controls software purchasing

The 2025 FDD Item 1 names five individuals with control over the franchisor entity: Abhishek Gupta (Chief Executive Officer and Vice President), Melissa Cuenca (Chief Operating Officer, Secretary and Treasurer), Raj Mittal (President), Dushyant Agrawal (Member), and Vijay Gupta (Member). No dedicated CIO, CTO, or VP of Technology is listed, so the CEO and COO are the most likely decision-makers for software evaluation and purchasing. Vendors should direct outreach to Abhishek Gupta and Melissa Cuenca, as they hold both operational and financial oversight roles.

There is no parent company on file, meaning Honest Hospitality Group appears independently owned and makes its own technology decisions without a larger corporate procurement hierarchy.

Mandated and current tech stack

The FDD mandates two systems by name: Toast by Toast, Inc. for point-of-sale and QuickBooks Pro 2010 by Intuit Inc. for accounting. These are the only technology vendors explicitly required across the system. No other operational, HR, inventory, loyalty, or delivery platforms are disclosed as mandated or recommended in the most recent filing.

For vendors selling adjacent or replacement software, the mandated Toast POS creates an integration requirement, while the aging QuickBooks Pro 2010 mandate suggests potential openness to modern accounting or financial tools if the franchisor updates its standards. Any pitch should address compatibility with the existing Toast environment and the franchisor's apparent preference for established, name-brand vendors.

Procurement, renewals, and timing

Item 8 of the FDD, which typically describes procurement restrictions and designated suppliers, was not extracted in our corpus. This means the franchisor's policy on approved vs. open purchasing is not publicly known from the filing. Vendors should clarify during discovery whether Honest Hospitality Group restricts franchisees to specific suppliers or allows them to choose.

Renewal timing offers predictable windows for software evaluation. The initial 10-year term is followed by the option for two consecutive five-year successor terms. To renew, franchisees must notify the franchisor between six and nine months before expiration, pay 50% of the then-current initial franchise fee, complete retraining, and refurbish the restaurant to current standards. These refurbishment and retraining requirements create natural inflection points where new technology could be introduced system-wide. With 40 units and a 10-year initial term, the first wave of renewals will begin roughly a decade after the earliest franchise agreements were signed.

How to read the Honest Hospitality Group FDD

The full 2025 Franchise Disclosure Document is embedded below. It contains the complete Item 1 executive roster, Item 11 technology mandates, Item 17 renewal conditions, and all other disclosures required by the FTC Franchise Rule. Reviewing the FDD directly is the most reliable way to verify the decision-maker names, mandated systems, and contractual terms summarized here before building a sales strategy for this account.

For a ranked list of franchise systems that match your software category and ideal customer profile, FranCloud can map the full US franchise universe against your target criteria.