Hommati

The vendor opportunity at Hommati

Hommati operates in the real estate sector with its headquarters in Ohio. For software vendors, the addressable market consists of 117 total units, 108 of which are franchised and 9 company-owned. The brand's average unit volume (AUV) is $154,732.38, and the standard royalty fee is 6.0% on a 10-year initial term. The unit count has contracted by 12.9% year-over-year, a factor that may influence budget cycles and technology consolidation priorities.

All 108 mapped franchise operators are single-unit owners, meaning there are no multi-unit operators to leverage for a bottom-up sales motion. This structure reinforces the need to engage the corporate headquarters for any software sale.

Who controls software purchasing

Technology purchasing authority sits at the corporate level. The FDD lists Gordon Mott as Vice President of Technology, making him the most direct point of contact for software evaluations. Jerry L. Clum, Jr. serves as President, CEO, and Director, indicating that significant technology investments likely require executive-level approval. Joseph Ciamacco, Vice President of Franchise Development, may also be involved if a tool impacts franchisee onboarding or unit-level operations. The absence of any multi-unit franchisees eliminates the possibility of a franchisee-led buying committee.

Mandated and current tech stack

Hommati mandates three specific technology components for its franchise system: a Franchise Dashboard, Google Ads PPC, and Hommati.com. The Franchise Dashboard likely serves as a central operational or performance management tool. The mandate for Google Ads PPC suggests a corporate-controlled digital marketing strategy, potentially creating an integration point for marketing analytics or ad-tech platforms. No other operational systems, such as a point-of-sale or CRM, are named as mandated in the available FDD data.

Procurement, renewals, and timing

The FDD does not disclose a specific procurement model in the provided Item 8 extract. Vendors should be prepared for a process where the franchisor may designate or approve suppliers, but the exact framework remains unspecified. The initial franchise agreement runs for 10 years and can be renewed for two additional 10-year terms, provided the franchisee meets conditions including good standing, timely notice, signing a release, and paying a renewal fee. The renewal agreement may contain materially different terms, which could open windows for introducing new technology requirements across the system.

How to read the Hommati FDD

The 2026 Franchise Disclosure Document provides the foundational data for evaluating Hommati as a sales target. Key items for software vendors include Item 1 for executive decision-makers, Item 11 for mandated technology, and Item 17 for contract renewal terms that can signal upcoming system changes. The full document is available below. For a ranked target list of franchise brands matched to your software category, reach out to FranCloud.