FacebookMeta
e any or use any domain domain name/URL address, or name/URL address, or use use any any other social media other social outlet, such media outlet, such as Facebook, Instagram, as Facebook, Instagram,
From the filings
+33.333% units YoYHQ-led decisions
Home Clean Heroes
Home servicesSoftware purchasing control at Home Clean Heroes is not explicitly detailed in the 2024 FDD, but the franchisor mandates several integrated systems, signaling centralized influence. The brand operates a small but growing network of 18 total units (16 franchised, 2 company-owned), representing a niche addressable market for vendors. Key mandated tools include QuickBooks Online and an Integrated Business Management System.
For software vendors selling into US franchise brands.
Live signals
Total units
18
16 franchised
Unit growth YoY
+33.333%
vs prior filing
AUV
—
Item 19, 2024
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
—
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FranConnectFranConnect
ce 8.4 Insurance 11 8.5 Information 8.5 Information Technology Technology 11 8.6 Commercial 8.6 Commercial Facilities Facilities 11 9. System Overview 9. System Overview 12 12 9.1 FranConnect 9.1 Fran
InstagramMeta
register or use any or use any domain domain name/URL address, or name/URL address, or use use any any other social media other social outlet, such media outlet, such as Facebook, Instagram, as Facebo
QuickBooksIntuit
s Manual. We currently currently require you to require you obtain aa to obtain Windows Windows OSOS oror Mac Mac OS OS X X compatible compatible computer computer system, system, QuickBooks QuickBook
QuickBooks OnlineIntuit
e currently currently require you to require you obtain aa to obtain Windows Windows OSOS oror Mac Mac OS OS X X compatible compatible computer computer system, system, QuickBooks QuickBooks Online On
ServiceMinderServiceMinder
nology Technology 11 8.6 Commercial 8.6 Commercial Facilities Facilities 11 9. System Overview 9. System Overview 12 12 9.1 FranConnect 9.1 FranConnect 33 9.2 Serviceminder.io 9.2 Serviceminder.io 55
TikTokTikTok
in domain name/URL address, or name/URL address, or use use any any other social media other social outlet, such media outlet, such as Facebook, Instagram, as Facebook, Instagram, TikTok, TikTok, Twit
TwitterX
RL address, or name/URL address, or use use any any other social media other social outlet, such media outlet, such as Facebook, Instagram, as Facebook, Instagram, TikTok, TikTok, Twitter Twitter or a
WebPunchWebPunch
.6 Commercial Facilities Facilities 11 9. System Overview 9. System Overview 12 12 9.1 FranConnect 9.1 FranConnect 33 9.2 Serviceminder.io 9.2 Serviceminder.io 55 9.3 WebPunch 9.3 WebPunch 22 9.4 Phon
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 11 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
We currently currently require you to require you obtain aa to obtain Windows Windows OSOS oror Mac Mac OS OS X X compatible compatible computer computer system, system, QuickBooks QuickBooks Online Online accounting system, accounting system, broadband internet broadband internet access, VoIP telephone, access, VoIP…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 17
Review. WeWe may may cause cause programs programs toto run run on on your your computer computer systems systems that that may send may information related send information
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Purchases from Us Purchases from or Our Us or Our Affiliate Affiliate Our affiliate, HCH Our affiliate, HCH Services, Services, is is currently the only currently the only supplier supplier for the Mailer for the Mailer Program, Program, SEO, SEO, Start-up Kit, the Start-up Kit, National Call the National Call…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 17
Accordingly, you expressly you expressly understand understand and and agree agree that we may that we may from from time time to time change to time change thethe components components of the of the System including, but System including, but not limited to, not limited to, altering altering the the products…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Businesses. Some Some suppliers may suppliers may pay pay us us aa cash cash rebate based on rebate based on franchisee franchisee purchases. purchases.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Alternative Suppliers Alternative Suppliers If you wish If you wish to to purchase purchase any any product product or or service service to to be used in be used in the the operation operation of of the Franchised the Franchised Business from Business from aa supplier supplier other than aa supplier other than…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 17
You shall participate You shall participate in all in all customer customer surveys and satisfaction surveys and satisfaction audits we request. audits we Additionally, you request.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
2. At At no no charge to you, charge to you, we we will will conduct, conduct, as we deem as we advisable, inspections deem advisable, inspections of of the the Franchised Business Franchised Business and and evaluations evaluations of of the the services services rendered therein.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
We other information. may change We may change the the Operations Manual Operations Manual and the and the Sales Manual from Sales Manual from time time to time in to time in order order toto adjust adjust for for competitive competitive changes, technological changes, technological changes, legal requirements…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
If you are If you are required required byby local local ordinance ordinance or or elect elect to to operate your business operate your business fromfrom aa commercial commercial location, whether location, whether prior prior to to or or after after opening your business, opening your business, the the commercial…
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not You may not establish establish oror maintain maintain aa separate website, register separate website, register or use any or use any domain domain name/URL address, or name/URL address, or use use any any other social media other social outlet, such media outlet, such as Facebook, Instagram, as Facebook…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must must spend spend aa minimum minimum of of $5,000 $5,000 on local marketing on local within your marketing within your Territory (“Local Advertising Expenditure”) during each calendar Territory ("Local Advertising Expenditure") during each calendar year.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 16
You must honor honor our our customer customer service policies, including service policies, promotions, including promotions, customer customer loyalty loyalty feedback feedback programs, referral programs, programs, referral and warranties programs, and and satisfaction warranties and satisfaction guarantees, as…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
ITEM 8 RESTRICTIONS ON SOURCES OF PRODUCTS AND RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES SERVICES To To maintain the integrity maintain the integrity of of the the System System andand the the quality quality of of goods and services goods and services offered offered under under the Marks, the Marks, you you…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Business Management System. -- 23 23 -- 22352969v5 Purchases from Approved Purchases from Approved Suppliers Suppliers Products and services Products and you must services you must purchase from other purchase from other approved approved oror designated designated suppliers suppliers include the include the…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 17
You process. You authorize authorize us us to to draft draft your your bank bank account account in in accordance with the accordance with the Authorization Authorization Agreement Agreement for Prearranged Payments for Prearranged (Direct Debits) Payments (Direct Debits) attached attached asas Schedule Schedule H H…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
Business. We will We will have have independent independent access access to the information to the information generated generated and stored in and stored in this this system. system.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 10
11. 11. You must You must use use the integrated business the integrated business management management systems approved by systems approved by us. us.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
There is is aa charge charge of of $500 $500 per per day day per per person person for any additional for any additional training training courses that you courses that you request. request.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 17
Conventions. We We maymay hold hold and and require your require your attendance attendance and and at regional meetings at regional meetings and/or annual conventions. and/or annual conventions.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?
- Does the franchisor charge a fee to evaluate a proposed supplier?
- Must the franchisee participate in a regional advertising cooperative when one exists?
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at Home Clean Heroes
Home Clean Heroes presents a compact but growing target for software vendors. The 2024 Franchise Disclosure Document reports 18 total units, split between 16 franchised and 2 company-owned locations. While the brand does not disclose an Average Unit Volume, its year-over-year unit growth rate of 33.3% signals active expansion. For a vendor, the addressable market is small today, but the growth trajectory and a 10-year initial term suggest a long-term relationship if you can land the account. The franchisor is independently owned, with no parent company on file, meaning you are selling directly into a single, focused entity.
Who controls software purchasing
The 2024 FDD does not list specific executives in Item 1, so we cannot name a CIO or VP of Technology. However, the franchisor’s mandate of multiple integrated systems points to centralized control. When a franchise agreement requires an “Integrated Business Management System” and “Integrated Management System,” it is the headquarters—not individual franchisees—that defines the standard. Vendors should assume a top-down sales motion, targeting the corporate office in Virginia. Without named decision-makers in the public filing, initial outreach should focus on identifying the operations or technology lead at the HQ level.
Mandated and current tech stack
The FDD is explicit about four mandated technology components. Franchisees must use an Integrated Business Management System, an Integrated Management System, a Mailer Program, and QuickBooks Online by Intuit Inc. The first three are described generically, without naming the specific software vendors, which could mean they are proprietary systems or that the franchisor reserves the right to designate a provider later. QuickBooks Online is the only named vendor, giving Intuit a locked-in position for accounting. For competing vendors, the generic mandates represent both a barrier and an opportunity: you need to displace an incumbent or become the named standard, but the lack of a named vendor for core operational systems suggests the stack may still be evolving.
Procurement, renewals, and timing
Item 8, which typically outlines procurement restrictions and designated suppliers, was not extracted in our corpus, so the formal procurement model remains undisclosed. This absence means vendors must clarify during discovery whether the franchisor uses an approved-supplier list or an open procurement process. Renewal timing, however, is clear from Item 17. Franchisees operate under a 10-year term and must provide six months’ written notice to renew. At renewal, they must execute the then-current franchise agreement, which may impose higher fees and new conditions, including technology updates. This creates a natural trigger point: as franchisees approach the end of their term, the franchisor can mandate new software, and vendors who are already positioned as a preferred solution can capture that transition.
How to read the Home Clean Heroes FDD
The 2024 Home Clean Heroes FDD is embedded below for your own due diligence. Focus your review on Item 11 (the source of the tech mandates listed here) and Item 17 (renewal conditions and term length). Because Item 8 is not summarized in our extract, you will want to read that section directly to understand any supplier restrictions. The document was filed with state franchise regulators and serves as the definitive legal disclosure for the brand. Use it to validate the mandated systems, identify any additional technology requirements, and confirm the absence of named executives before you build your pitch.
For a ranked target list of franchise brands matched to your software category, reach out to FranCloud.
Questions vendors ask
Home Clean Heroes, answered from the filing
The 2024 FDD does not list specific executives. The franchisor's mandate of multiple integrated systems suggests purchasing decisions are centralized at the headquarters level, not left to individual franchisees.
The FDD mandates an Integrated Business Management System, an Integrated Management System, a Mailer Program, and QuickBooks Online by Intuit Inc. Specific vendor names beyond Intuit are not disclosed.
As disclosed in the 2024 FDD, the system comprises 18 total units: 16 franchised locations and 2 company-owned units. This represents a 33.3% year-over-year unit growth.
The 2024 FDD does not contain an extract for Item 8, so the specific procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed in that document.
Renewal requires 6 months' written notice before the 10-year term ends. Franchisees must sign the then-current agreement, which may include new terms, creating a potential window for software evaluation tied to renewal cycles.
The 2024 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full document, including the tech mandates and renewal conditions cited here.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Home Clean Heroes files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.