HQ-led decisions

Holy Burger

Quick service restaurant

Holy Burger is a small, independently owned quick-service chain with 15 total units—10 company-owned and 5 franchised—headquartered in New York. The 2025 FDD mandates Clover and Toast POS systems plus Quickbooks Online, signaling centralized technology decisions from the franchisor. For software vendors, the addressable market is limited to 5 franchised locations, with the franchisor likely controlling core technology selection.

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Clover register with customer facing screenClover Network, LLC
Mandatory
POSItem 11

we require you to have ... Clover register with customer facing screen

Quickbooks Online with payrollIntuit Inc.
Mandatory
AccountingItem 11

We require you to have ... Quickbooks Online with payroll

Toast POS SystemToast, Inc.
Mandatory
POSItem 11

We require you to have ... Toast POS System

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

Live signals

Total units
15
5 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
per unit
Investment range
$96K–$313K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Holy Burger

Holy Burger operates 15 quick-service restaurants, with 10 company-owned and 5 franchised units. The brand is independently owned, with no parent company on file. For software vendors, the immediate addressable market is the 5 franchised locations, as company-owned units typically follow internal mandates without a separate sales cycle. Average unit volume is not disclosed in the 2025 FDD. The royalty rate is 5.0%, and the initial franchise term is 10 years. Year-over-year unit growth is not reported, suggesting a stable or early-stage footprint.

Who controls software purchasing

The 2025 FDD does not list specific executives at Holy Burger’s New York headquarters. However, the franchisor mandates three core technology systems—Clover, Toast, and Quickbooks Online—indicating that software purchasing decisions are centralized at the HQ level. Vendors should expect a top-down approval process rather than multi-unit operator autonomy. Without named decision-makers in the FDD, initial outreach should target operations or IT leadership at the franchisor office.

Mandated and current tech stack

Holy Burger’s Item 11 disclosures mandate three specific systems. The point-of-sale environment is split: Clover register with a customer-facing screen, provided by Clover Network, LLC, and Toast POS System by Toast, Inc. are both required. For accounting and payroll, franchisees must use Quickbooks Online with payroll by Intuit Inc. This dual-POS mandate is unusual and may reflect a transition or separate use cases across locations. Any software pitch must integrate with or complement these mandated platforms.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 procurement signal, so the designated supplier or approved supplier framework is not publicly defined. Renewal conditions, outlined in Item 17, require franchisees to be in compliance, pay a renewal fee, sign a general release of claims, and provide written notice at least 180 days before expiration. Critically, the renewal agreement may contain materially different terms, creating potential openings for renegotiation of technology requirements at the end of each 10-year term. Vendors should monitor franchise agreement cycles for these windows.

How to read the Holy Burger FDD

The full 2025 Holy Burger Franchise Disclosure Document is available below. It contains the legal and operational details software vendors need to assess fit, including Item 11 technology mandates and Item 17 renewal terms. Reviewing the FDD directly is the most reliable way to understand the franchisor’s control points and identify gaps in the current tech stack. For a ranked list of franchise brands matched to your software category, FranCloud can help.

Questions vendors ask

Holy Burger, answered from the filing

The FDD does not list specific executives, but the franchisor mandates POS and accounting systems, indicating HQ controls core software decisions for the 5 franchised units.
Holy Burger mandates Clover register with customer-facing screen by Clover Network, LLC, Toast POS System by Toast, Inc., and Quickbooks Online with payroll by Intuit Inc.
Holy Burger has 15 total units: 10 company-owned and 5 franchised, all in the US, as disclosed in the 2025 FDD.
The 2025 FDD does not include an Item 8 procurement signal, so the designated or approved supplier model is not disclosed.
Renewal requires 180 days’ written notice and signing the then-current agreement, which may have materially different terms. Initial term is 10 years.
The 2025 FDD is filed with state franchise regulators. You can read it directly in the embedded PDF viewer below.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.