From the filings

HQ-led decisions

Holiday Park Partners

Quick service restaurant

Software purchasing decisions at Holiday Park Partners are controlled at the corporate level by executives including Founder & CEO Robert Maynard and President Mike Sebazco. The brand does not mandate any specific technology stack in its 2024 FDD, leaving operators free to choose their own solutions. With 24 total locations (16 franchised, 8 company-owned) concentrated in North Carolina, South Carolina, and Virginia, the addressable market for vendors is small but tightly clustered.

For software vendors selling into US franchise brands.

Live signals

Total units
24
16 franchised
Unit growth YoY
-5.882%
vs prior filing
AUV
—
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$668K–$1.19M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2024)

Ongoing fees: 7% of gross sales (FY2024)Royalty 5%, Ad fund 2%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

ToastToast
Mandatory
POSItem 6

erritory and in accordance with our standards and specifications. Note 6: POS System – You must maintain and utilize the point of sale systems that we designate from time to time, currently Toast. The

Franchisor behaviours

What the franchisor requires

29 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 3 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

At all times, Franchisee shall exclusively use the Business Management Systems designated by Franchisor, in Franchisor’s Reasonable Business Judgment, and as may be modified, supplemented or replaced by Franchisor from time to time.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and Franchisee shall electronically transfer and transmit to Franchisor all Business Management System Data;

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

(2) Monthly Financial Statements and Reports – within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business including, but not limited to, income statement, statement of cash flows, balance…

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may designate a supplier, including ourselves or our affiliates, as the exclusive supplier for the System.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

1749.33

Item 8

During the fiscal year ending December 16 Famous Toastery FDD April 25, 2024 31, 2023, our affiliate Abby’s Better, Inc. earned $1,749.33 in revenue from franchisee purchases.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and/or our affiliates may receive rebates, payments and other material benefits from suppliers based on your purchases and we reserve the right to institute and expand rebate programs in the future.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

50

Item 8

approximately 50% of the on-going operating expenses of the Franchised Business

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may charge you a fee equal to the costs and expenses that we incur in reviewing and evaluating an alternate supplier, product, and/or service requested by you.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information, samples, and testing data that we may request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

transfer, disconnect, and/or otherwise assign, as directed by Franchisor, all telephone numbers, email addresses, yellow pages telephone directories, telephone directory type listings, Digital Media listings, accounts and log-in information used in connection with Franchisee’s former Restaurant and/or otherwise…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor has the right at any and all times during business hours, throughout the terms of this Agree and without prior notice to Franchisee, to inspect Franchisee’s Restaurant.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

At all times, we reserve the right to supplement, modify and update the Manuals.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Although you are responsible for selecting a site for your Restaurant Location you must obtain our approval of your Restaurant Location.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not use any websites, web-based media or digital media unless expressly approved by us in writing.

Is a minimum grand opening advertising spend required?

Yes

Item 7

You must spend a minimum of $10,000 prior to the opening your Restaurant to promote your grand opening.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

On an on-going and monthly basis, you must spend not less than 1% of your monthly Gross Sales on the local marketing of your Restaurant.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

customer service and satisfaction standards including, customer rewards programs, refund policies, gift card policies, special promotions and other customer incentive and goodwill programs

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If we establish a cooperative within a market that includes your Restaurant you must contribute to the cooperative in such amounts and frequency as determined by the cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Royalty Fee payments will be paid weekly and sent by ACH, electronic funds transfer, or as otherwise designated by Franchisor and shall be due on the Wednesday of each weekly Accounting Period (for the preceding week and each week thereafter throughout the entire Term of this Agreement) or such other specific day of…

Must the franchisee participate in a gift card program?

Yes

Item 8

You must use our designated supplier and vendor for the ability to access and use online, point of sale integrated, web based, and/or app based, ordering, customer rewards, and/or gift card systems.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

At all times, your Restaurant must be managed and supervised on-site by either a Managing Owner or Operating Manager.

Must employees wear uniforms specified by the franchisor?

Yes

Item 11

For the protection of the System, you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

Currently you are required to purchase, license and utilize a Toast point of sale system with at least two configured hardware terminals.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

You are required to provide us with independent access to all of the information and data that is transacted, collected, and stored by the Franchised Business on the Business Management Systems, your computer systems, and otherwise.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee must complete training, purchase and license the Business Management Systems no later than 30 days prior to the earlier of the Actual Business Commencement Date or the Scheduled Business Commencement Date.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor reserves the right to assess Franchisee reasonable charges for such training.

The filing answers no to 2 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is attendance at an annual convention or conference mandatory for the franchisee?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Holiday Park Partners

Holiday Park Partners operates 24 quick-service restaurant locations, split between 16 franchised and 8 company-owned units. The system shrank by 5.9% year-over-year, but its geographic concentration—28 units in North Carolina, 11 in South Carolina, and 7 in Virginia—makes it a compact target for software vendors. With no multi-unit operators (all 47 mapped operators are single-unit), the sales motion is straightforward: you are either selling to a single franchisee or to the corporate office. The brand’s 5% royalty and 10-year initial term signal a stable, if small, franchise system.

Who controls software purchasing

All purchasing authority appears to sit at the headquarters level. The 2024 FDD lists Founder & CEO Robert Maynard, President Mike Sebazco, Managing Director Michael Mabry, Vice President of Finance and Accounting Greg Blanock, and Vice President of Franchise Development Eric Gustafsson as the key executives. There is no CIO or CTO on file, so technology decisions likely flow through the finance and operations leadership. Because no franchisee owns more than one unit, there is no multi-unit operator class that could independently influence tech adoption. Vendors should engage Maynard or Sebazco for enterprise-level deals, or Blanock for budget-sensitive tools.

Mandated and current tech stack

The 2024 FDD does not mandate any POS, back-office, or operational software. Item 11, which typically lists required technology, is silent. This means franchisees are free to choose their own systems, creating an open market for POS, scheduling, inventory, and accounting tools. However, the absence of a mandate also means no incumbent vendor to displace—you must win each location individually or convince HQ to adopt a preferred-vendor program. The lack of a tech stack disclosure suggests the brand is either early in its digital journey or leaves technology entirely to operators.

Procurement, renewals, and timing

Item 8 of the FDD, which would describe procurement restrictions, was not extracted, so the formal purchasing model is unknown. In practice, vendors should assume a direct-sales approach: pitch franchisees individually or negotiate a corporate endorsement. The franchise agreement runs for 10 years, with two optional 5-year renewals. Renewal requires 180 days’ written notice, a general release, a renewal fee, and a remodel of the restaurant. These renewal milestones—every 5 or 10 years—are natural windows when operators may reassess their software stack. With 16 franchised units, even a handful of renewals per year could create a steady pipeline.

How to read the Holiday Park Partners FDD

The full 2024 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 11 (franchisor’s obligations regarding technology), Item 8 (restrictions on sources of products and services), and Item 17 (renewal, termination, and transfer). Because the FDD does not list mandated tech, pay close attention to any operational requirements that could drive software needs, such as reporting or quality-control standards. The document is filed with state franchise regulators and reflects the brand’s disclosures as of 2024.

For a ranked target list of operators and decision-makers at Holiday Park Partners, reach out to FranCloud.

Questions vendors ask

Holiday Park Partners, answered from the filing

The buying center includes Founder & CEO Robert Maynard, President Mike Sebazco, and VP of Finance Greg Blanock. With no multi-unit operators, all purchasing authority appears centralized at the corporate level.
The 2024 FDD does not list any mandated POS or operational technology. Franchisees are not required to use specific systems, giving vendors an open field to pitch their solutions directly to operators or HQ.
There are 24 total locations: 16 franchised and 8 company-owned. The system is concentrated in North Carolina (28), South Carolina (11), and Virginia (7), with no units outside these states.
The FDD does not specify a procurement model (Item 8 not extracted). Without a designated supplier program, vendors likely need to sell directly to individual franchisees or negotiate with HQ for preferred status.
Franchise agreements have a 10-year initial term with two 5-year renewal options. Renewal requires 180 days' notice and remodeling, creating potential software evaluation windows around renewal milestones.
The 2024 FDD is filed with state franchise regulators. You can view the embedded PDF below to review the full document, including Item 11 (tech obligations) and Item 8 (procurement restrictions).
Source

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Holiday Park Partners2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

20 operators run 20 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit20

Top states by locations

NC12
SC4
VA3

Related Quick service restaurant brands

Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.