Holiday Park Partners

The vendor opportunity at Holiday Park Partners

Holiday Park Partners operates 24 quick-service restaurant locations, split between 16 franchised and 8 company-owned units. The brand is headquartered in North Carolina and showed a year-over-year unit decline of 5.88% in its 2024 Franchise Disclosure Document. For software vendors, the total addressable market is capped at these 24 units, but the centralized purchasing structure means a single HQ relationship can unlock the entire system.

Average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 5.0% of gross sales, and the initial franchise term runs 10 years. These economics suggest a lean operation where cost-effective, efficiency-driving software could resonate with leadership.

Who controls software purchasing

Based on the 2024 FDD, the buying center sits entirely at the corporate level. Item 1 lists the following executives: Robert Maynard (Founder & CEO), Mike Sebazco (President), Michael Mabry (Managing Director), Greg Blanock (Vice President of Finance and Accounting), and Eric Gustafsson (Vice President of Franchise Development). For a software pitch, the most relevant contacts are likely Robert Maynard, who holds ultimate decision authority as CEO, and Greg Blanock, who oversees finance and accounting systems. No multi-unit operators are mapped in our corpus, reinforcing the HQ-centric purchasing model.

Mandated and current tech stack

The only mandated technology disclosed in the 2024 FDD is the point-of-sale system: Toast by Toast, Inc. This is a hard mandate across all locations, both franchised and company-owned. No other operational, accounting, payroll, or inventory management systems are named as mandated or recommended. This creates a greenfield opportunity for vendors offering complementary solutions that integrate with Toast, such as labor scheduling, catering, or advanced reporting tools.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the brand’s procurement model—whether it uses designated suppliers, approved suppliers, or an open purchasing environment—is not publicly known. Vendors should be prepared to navigate an unknown procurement process and may need to secure direct approval from HQ.

Franchise renewal terms offer some insight into contract cycles. Franchisees can renew for two additional five-year terms if they meet conditions including compliance with the agreement, 180 days’ prior written notice, signing the then-current franchise agreement, executing a general release, paying a renewal fee, remodeling the restaurant, and securing continued premises rights. The initial 10-year term and these renewal windows suggest that major technology overhauls are likely tied to new store openings or renewal-triggered remodels. Given the recent contraction in unit count, near-term software purchasing may be focused on optimizing existing operations rather than expansion-driven rollouts.

How to read the Holiday Park Partners FDD

The full 2024 Holiday Park Partners Franchise Disclosure Document is embedded below. This is the primary source for verifying the unit count, executive team, mandated suppliers, and financial performance representations (if any). For software vendors, pay close attention to Item 11 (franchisor’s obligations) for any additional technology requirements and Item 8 for procurement restrictions that may affect your ability to sell directly to franchisees. If you need a ranked target list of franchise brands aligned with your software category, FranCloud can help.