From the filings

HQ-led decisions

HERLIFE Magazine

Retail non food

HERLIFE Magazine operates a tiny franchise system of 4 total units (3 franchised, 1 company-owned), headquartered in Kansas. The franchisor mandates QuickBooks by Intuit Inc. for accounting, but no other operational or POS tech is disclosed in the 2024 FDD. With no named HQ executives on file and no operator footprint mapped, software vendors face a lean, centralized decision-making structure where the owner or a general manager likely controls purchasing.

For software vendors selling into US franchise brands.

Live signals

Total units
4
3 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
—
national + local
Initial fee
$35K
per unit
Investment range
$55K–$100K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

7%+of gross sales (FY2024)

Ongoing fees: 7% of gross sales (FY2024)Royalty 7%. Total 7% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Royalty 7%

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

FacebookMeta
Mandatory
MarketingItem 11

at you must acknowledge and/or sign. Because we expect that each HERLIFE Magazine Business will have a strong presence in its community, you must establish an account with each of Facebook, LinkedIn,

LinkedInLinkedIn
Mandatory
MarketingItem 11

t acknowledge and/or sign. Because we expect that each HERLIFE Magazine Business will have a strong presence in its community, you must establish an account with each of Facebook, LinkedIn, Twitter an

QuickBooksIntuit
Mandatory
AccountingItem 11

: scheduling, word processing, spreadsheets, e-mail communication, internet access, bookkeeping, invoicing, contact maintenance and storage of electronic files. You must also have QuickBooks software

TwitterX
Mandatory
MarketingItem 11

dge and/or sign. Because we expect that each HERLIFE Magazine Business will have a strong presence in its community, you must establish an account with each of Facebook, LinkedIn, Twitter and any othe

InstagramMeta
MarketingItem 11

ut the Franchised Business or the System, other than on a website established or authorized by us (“social media” includes personal blogs, common social networks like Facebook and Instagram, professio

Franchisor behaviours

What the franchisor requires

14 requirements the franchisor states in this filing, each in its own words; 11 explicit no's; 9 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

You shall use a bookkeeping, accounting, and record-keeping system for the business of the Business that we approve

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Currently we are the sole approved supplier for the production of magazine pages for your Business.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Accordingly, you expressly understand and agree that we may from time to time change the components of the System including, but not limited to, altering the programs, services, methods, standards, forms, policies and procedures of that System; abandoning the System altogether in favor of another system in connection…

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

However, for the fiscal year ended December 31, 2023, we did not earn any revenue from required purchases or leases by franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

90

Item 8

Collectively, the purchases and leases described above are 3% to 8% of your total purchases and leases to establish the Business, and approximately between 90% and 95% of your total purchases and leases to operate the Business.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If you desire to purchase any items or desire to purchase from any unapproved supplier, you must submit to us a written request for approval of the proposed item or supplier and obtain our written approval of the item or supplier prior to purchasing any such items or purchasing from said supplier.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

On Termination of the Franchise Agreement, if Franchisor directs Franchisee to do so, Franchisee will immediately direct all telephone companies, telephone directory publishers, and telephone directory listing agencies (collectively, the “Telephone Companies”) with which Franchisee has Telephone Numbers and Listings…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We or our representatives or agents shall have the right at any time during normal business hours, and without prior notice to you, to inspect, copy, request, receive and/or audit or cause to be inspected, copied, requested, received and/or audited the business records, bookkeeping and accounting records, sales…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 14

We may revise our standards, methods, policies and procedures, and you must comply with each new or changed standard, method, policy or procedure.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

You must purchase all materials and supplies only from distributors and other suppliers approved by us from time to time.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

All Royalty Fees and other fees payable hereunder shall be made by electronic funds transfer or automatic debit of funds, or by another method determined by us, in our sole discretion.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You must also have a Director for the production of your magazine, which may be you.

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

All of your employees must be clean and neat and must wear the required uniform, if any, at all times.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

Certain programs will be offered at no charge, while others may, at our sole discretion, involve a fee.

The filing answers no to 11 questions
  • Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
  • Must the franchisor approve the franchisee's site or location before opening?Item 11
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
  • Is a minimum grand opening advertising spend required?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11
  • Is attendance at an annual convention or conference mandatory for the franchisee?Item 11

The vendor opportunity at HERLIFE Magazine

HERLIFE Magazine is a retail non-food franchise with a minimal footprint: 4 total units, of which 3 are franchised and 1 is company-owned. The system is headquartered in Kansas and operates under an independent ownership structure with no parent company on file. For software vendors, the addressable market is exceptionally small—just 4 locations—but the centralized nature of the business means a single conversation at HQ could cover the entire system.

The 2024 Franchise Disclosure Document (FDD) does not report average unit volume (AUV), so vendors cannot benchmark revenue-based affordability. The royalty rate is 7.0%, and the initial franchise term runs 10 years. Year-over-year unit growth is not disclosed, suggesting a stable or static unit count. Vendors should approach this account with realistic expectations about deal size and scalability.

Who controls software purchasing

The 2024 FDD does not list any executives in Item 1, leaving the buying center undefined. In a system this small, software purchasing decisions almost certainly sit with the owner or a general manager at the Kansas headquarters. There is no multi-unit operator (MUO) footprint mapped in our corpus, so no franchisee-level buying power exists outside of HQ. Vendors should prepare to engage a single decision-maker who likely wears multiple operational hats.

Mandated and current tech stack

Item 11 of the 2024 FDD mandates QuickBooks by Intuit Inc. as the accounting system. No other technology—POS, CRM, inventory, scheduling, or marketing platforms—is listed as required or recommended. This leaves a wide opening for vendors offering complementary tools, but also means the franchisor has not signaled a willingness to impose additional tech on franchisees. Any pitch should acknowledge the existing QuickBooks mandate and position new software as a lightweight, non-disruptive add-on.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the procurement model remains unknown. It is unclear whether the franchisor designates suppliers, maintains an approved vendor list, or permits open purchasing. Vendors should clarify this directly in discovery conversations.

Renewal terms under Item 17 offer some timing signals. Franchisees can renew for additional 10-year terms provided they give notice, remain compliant, sign a new Franchise Agreement (which may contain materially different terms), meet minimum sales requirements, and pay a renewal fee. Renewal fees will not exceed those charged to similarly situated renewing franchisees. These 10-year cycles may create natural windows for software evaluation, though the system's small size means contract events will be infrequent.

How to read the HERLIFE Magazine FDD

The full 2024 HERLIFE Magazine Franchise Disclosure Document is embedded below. This PDF contains the legal and operational disclosures that govern the franchise relationship, including the QuickBooks mandate, renewal conditions, and fee structure. Reviewing the FDD directly is the best way to validate the facts summarized on this page and to identify any additional procurement or technology signals not captured here. For a ranked target list of franchise systems that match your software category, reach out to FranCloud.

Questions vendors ask

HERLIFE Magazine, answered from the filing

The 2024 FDD does not list any HQ executives. Given the system's small size (4 units), purchasing authority likely rests with the owner or a general manager at the Kansas headquarters.
The only mandated technology disclosed in Item 11 of the 2024 FDD is QuickBooks by Intuit Inc. No POS, CRM, or other operational systems are specified as required.
There are 4 total units: 3 franchised and 1 company-owned. This is a very small retail non-food franchise system based in Kansas.
The 2024 FDD does not include an Item 8 procurement extract, so it is unclear whether the franchisor designates suppliers, maintains an approved list, or allows open purchasing.
Initial franchise terms are 10 years. Renewal conditions require notice, compliance, a new agreement, and a renewal fee. Contract windows may align with these 10-year cycles, but no specific timing is disclosed.
The 2024 FDD was filed with state franchise regulators. You can read the full document using the embedded PDF viewer below this section.
Source

Read the filing itself

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HERLIFE Magazine2024 FDDView only

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FDD alert

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Ownership

The portfolio behind HERLIFE Magazine

unknown of her life magazine.

Related Retail non food brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.