HQ-led decisions

Hello Garage

Home services

Software purchasing at Hello Garage is controlled at the franchisor level, with CEO Dan Thrasher and President Dave Banark overseeing key decisions. The system mandates a tightly integrated tech stack including GarageView sales software, a proprietary CRM, and QuickBooks Online. With 87 total units (73 franchised) and an average unit volume of $372,568.75, the addressable market is concentrated but offers a clear technology entry point for vendors who can complement or replace mandated systems.

Mandated & recommended tech

The systems vendors compete with

6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

AI visualizer
Mandatory
Industry softwareItem 11

pay ... $0.06-$0.10 per photo for use of the AI visualizer within the GarageView sales software

GarageView sales software
Mandatory
Industry softwareItem 11

Currently, you must license the GarageView sales software and Hello Garage CRM from us and pay us the license fee.

GarageView Software
Mandatory
Industry softwareItem 11

Sales Process Basics and GarageView Software

Hello Garage CRM
Mandatory
CrmItem 11

Currently, you must license the GarageView sales software and Hello Garage CRM from us and pay us the license fee.

Hello Garage Hub
Mandatory
Proprietary systemItem 11

Business Management Training (Webinars, Learning Center, Hello Garage Hub)

QuickBooks OnlineIntuit Inc.
Mandatory
AccountingItem 11

Currently, the Computer System includes ... QuickBooks Online

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

Live signals

Total units
87
73 franchised
Unit growth YoY
-29.126%
vs prior filing
AUV
$373K
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$165K–$205K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Hello Garage

Hello Garage operates 87 total locations, 73 of which are franchised, with 14 company-owned units. The system’s average unit volume sits at $372,568.75, and franchisees pay a 5.0% royalty. Year-over-year unit growth declined by 29.126%, indicating a contracting footprint that may still present modernization or consolidation-driven software needs. For vendors, the 73 franchised locations represent the primary addressable market, as company-owned units may follow separate procurement paths.

Who controls software purchasing

Software purchasing authority rests at the franchisor level. The 2026 FDD lists Dan Thrasher as CEO and Dave Banark as President. Brian McCulloch, Senior Director of Franchisor Support, and Lowell Miller, Senior Director of Operations, are the executives most likely to evaluate and recommend operational technology. Jenny Sonderman, Senior Director of Franchise Development, may influence tools tied to franchise sales and onboarding. No parent company is on file, suggesting independent ownership and a lean decision-making chain.

Mandated and current tech stack

Hello Garage mandates a specific set of systems. The AI visualizer is required, alongside GarageView sales software, Hello Garage CRM, and Hello Garage Hub. QuickBooks Online by Intuit Inc. is the mandated accounting platform. This stack covers sales, customer relationship management, and financials, leaving gaps in areas like field service management, marketing automation, and advanced analytics. Vendors offering complementary tools that integrate with QuickBooks Online or GarageView may find receptive ears if they can demonstrate ROI without disrupting mandated workflows.

Procurement, renewals, and timing

The FDD does not extract a clear Item 8 procurement signal, meaning no designated supplier or approved supplier program is disclosed. This could indicate an open procurement environment or simply that the information was not included in the most recent filing. Renewal terms, outlined in Item 17, require franchisees to sign the then-current franchise agreement, which may have materially different terms. Franchisees must also complete refresher training, pay a fee, sign a general release, and upgrade or modernize the franchised business. These renewal-triggered modernization requirements create natural windows for software vendors to engage, particularly as franchisees approach the end of their initial 10-year term.

How to read the Hello Garage FDD

The 2026 Franchise Disclosure Document is the authoritative source for understanding Hello Garage’s technology mandates, executive structure, and contractual obligations. Item 1 identifies the executives listed above. Item 11 details the mandated systems. Item 17 governs renewal conditions and timing. Because the FDD does not disclose a specific procurement model in Item 8, vendors should approach with a consultative discovery process rather than assuming a formal RFP cycle. The embedded PDF viewer below provides the full document for your own due diligence.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on tech mandates, unit counts, and renewal timing.

Questions vendors ask

Hello Garage, answered from the filing

CEO Dan Thrasher and President Dave Banark are the top executives. Senior Director of Franchisor Support Brian McCulloch and Senior Director of Operations Lowell Miller likely influence operational tech decisions.
The FDD mandates AI visualizer, GarageView sales software, Hello Garage CRM, Hello Garage Hub, and QuickBooks Online by Intuit Inc. No traditional POS is named; the stack is sales-and-operations focused.
87 total units as of the 2026 FDD: 73 franchised and 14 company-owned. Year-over-year unit growth declined by 29.126%.
The 2026 FDD does not disclose a specific procurement model in Item 8. No designated or approved supplier language was extracted, suggesting an open or unspecified approach.
Initial franchise terms are 10 years. Renewals require signing the then-current agreement, which may have materially different terms, creating potential windows at renewal or when compliance upgrades are mandated.
The FDD was filed with state franchise regulators in 2026. You can view it directly in the embedded PDF viewer below on this page.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.

Hello Garage2026 FDDView only
Buy the PDF — $149

Loading filing…

View only A one-time purchase — the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment Hello Garage files a new annual FDD — usually the freshest signal of a vendor change.

Sell software to franchises? See the playbook.

Your matched accounts, fit-scored to what you sell, with the contacts and openers built from each filing.

Find my accounts

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.