Health Atlast

The vendor opportunity at Health Atlast

Health Atlast is a micro-cap fitness franchise with 14 total units—13 franchised and 1 company-owned—headquartered in California. For software vendors, the immediate addressable market is just 13 franchised locations. While the unit count is small, the average unit volume (AUV) sits at a robust $944,915.50, suggesting operators have meaningful revenue to invest in operational tools. The royalty rate is a steep 20.0% of gross revenue, which may pressure franchisee margins and make cost-justifying software either harder or more critical, depending on the value proposition. Year-over-year unit growth is not disclosed in the most recent FDD.

Who controls software purchasing

Decision-making is centralized. The FDD’s Item 1 lists three executives: Dr. Stephanie Higashi, D.C. (Founder, President and Secretary), Dr. Wayne Higashi, D.C. (Co-Founder, Vice President and Treasurer), and Nick Zimmer (Executive Director). With no multi-unit operators mapped in our corpus, purchasing authority likely rests entirely with this HQ team. A vendor pitching an enterprise-wide solution should start with Nick Zimmer as Executive Director, who likely handles day-to-day operations, while recognizing that Dr. Stephanie Higashi holds ultimate signing authority as President. There is no parent company; the brand appears independently owned.

Mandated and current tech stack

The FDD mandates two technology components: a "Knowledge Center" and "billing and electronic Health Record Software." The specific vendors behind these systems are not named in the filing. This lack of named vendors is a double-edged sword: it means there is no entrenched, named competitor to dislodge, but also that the franchise may be using a patchwork of solutions or a single, deeply embedded platform. A vendor selling EHR, practice management, or patient engagement software should investigate what currently fulfills the "Knowledge Center" requirement, as that system likely serves as the operational backbone.

Procurement, renewals, and timing

Procurement rules are opaque. The FDD extract provides no signal on whether Health Atlast designates specific suppliers, maintains an approved vendor list, or allows open purchasing. This absence of data means vendors must qualify their own fit directly with HQ. The renewal cycle offers a clear timing trigger. The initial franchise term is 10 years. Franchisees in good standing can renew for one additional 10-year term by providing written notice at least six months before expiration and paying a $10,000 renewal fee. This six-month notice window is a natural point when franchisees—and potentially the franchisor—reassess operational vendors. The renewal agreement may contain materially different terms, which could include updated technology requirements.

How to read the Health Atlast FDD

The 2025 Franchise Disclosure Document is the definitive source for vetting this brand as a sales target. It contains the full legal text of the franchise agreement, including all technology mandates, supplier restrictions, and renewal conditions summarized here. Software vendors should pay close attention to Item 11 (the source of the tech mandates) and Item 17 (renewal and termination) to understand the contractual hooks that could drive a software switch. The full FDD is embedded below for your own analysis. For a ranked target list of franchise brands matched to your software category, talk to FranCloud.