ADPADP
s, including price terms, with designated and approved suppliers on behalf of all franchisees. We currently have purchasing arrangements with TSYS, for credit card processing, and ADP, for payroll ser
From the filings
+116.667% units YoYHQ-led decisions
Health Atlast
FitnessSoftware purchasing at Health Atlast is controlled by its tight-knit HQ team, led by Founder Dr. Stephanie Higashi and Executive Director Nick Zimmer. The franchise mandates a 'Knowledge Center' and billing/EHR software, creating a defined tech environment. With only 14 total units, the addressable market is small, but high AUVs near $945,000 signal healthy per-location budgets.
For software vendors selling into US franchise brands.
Live signals
Total units
14
13 franchised
Unit growth YoY
+116.667%
vs prior filing
AUV
$945K
Item 19, 2024
Royalty
20%
of gross sales
Ad fund
—
national + local
Initial fee
$250K
per unit
Investment range
$359K–$2.70M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
20%+of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
u must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, I
InstagramMeta
ith a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram, LinkedIn,
LinkedInLinkedIn
erly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, blogs and
TSYSGlobal Payments
we may negotiate purchase arrangements, including price terms, with designated and approved suppliers on behalf of all franchisees. We currently have purchasing arrangements with TSYS, for credit card
TwitterX
nish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram,
YouTubeGoogle
dvertising with other Health Atlast franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn, YouTube or any other
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee agrees to keep and maintain complete and accurate books and records of its transactions and business operations using the accounting procedures specified by Franchisor.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have remote and independent access to your revenue information and client data generated by and stored in your computer system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall provide Franchisor with monthly profit and loss statements, directly from Franchisee’s bookkeeping software.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may in the future modify or establish other sales reporting systems, as we deem appropriate, for the accurate and expeditious reporting of Gross Revenue and delivery of our products and services.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the fiscal year 2024, we did not receive any revenue from franchisee purchases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
In the fiscal year ended December 31, 2024, we received commissions from an optional, approved credit card processing vendor.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
1Item 8
We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 1% to 20% of your costs to establish your Franchised Business and approximately 1% to 20% of your costs for ongoing operation.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we approve a proposed item or supplier, we reserve the right to charge you a fee equal to our actual costs of inspection and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor reserves the right to establish quality assurance programs conducted by third-party providers, including, but not limited to, customer satisfaction surveys and periodic quality assurance audits (“Quality Review Services”).
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
Modification of the agreement Sections 9.4, 14.6, No oral modifications generally, but we may 19.1.4 and 21.4 change the Operations Manual and System standards at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the office location of the Franchised Business unless it is consented to in writing by Franchisor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn, YouTube or any other social media and/or networking site without our prior written approval.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee shall spend at least Ten Thousand Dollars ($10,000.00) on Local Advertising and grand opening promotional activities within and around the Franchisee’s Territory no sooner than thirty (30) days prior to and ninety (90) days after the opening of the Franchised Business to promote the opening of the…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Thereafter, you are expected to spend at least Ten Percent (10%) of Gross Revenue per month on advertising for the Franchised Business in the Territory for your Franchised Business.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all equipment, fixtures, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all equipment, fixtures, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
At Franchisor’s request, Franchisee must execute documents that allow Franchisor to automatically take the Royalty Fee due as well as other sums due Franchisor, from business bank accounts via electronic funds transfers or Automated Clearing House (“ACH”) payments.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Employ sufficient employees as prescribed by Franchisor to operate the Franchised Business at its maximum capacity and efficiency as required by Franchisor.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have remote and independent access to your revenue information and client data generated by and stored in your computer system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We reserve the right to impose a reasonable fee for tuition and/or attendance for all additional training programs, including the annual business meeting or conference.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee’s failure to attend and/or complete mandatory additional training or failure to attend Franchisor’s national business meeting or annual convention is a default of this Agreement.
The filing answers no to 5 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at Health Atlast
Health Atlast is a micro-cap fitness franchise with 14 total units—13 franchised and 1 company-owned—headquartered in California. For software vendors, the immediate addressable market is just 13 franchised locations. While the unit count is small, the average unit volume (AUV) sits at a robust $944,915.50, suggesting operators have meaningful revenue to invest in operational tools. The royalty rate is a steep 20.0% of gross revenue, which may pressure franchisee margins and make cost-justifying software either harder or more critical, depending on the value proposition. Year-over-year unit growth is not disclosed in the most recent FDD.
Who controls software purchasing
Decision-making is centralized. The FDD’s Item 1 lists three executives: Dr. Stephanie Higashi, D.C. (Founder, President and Secretary), Dr. Wayne Higashi, D.C. (Co-Founder, Vice President and Treasurer), and Nick Zimmer (Executive Director). With no multi-unit operators mapped in our corpus, purchasing authority likely rests entirely with this HQ team. A vendor pitching an enterprise-wide solution should start with Nick Zimmer as Executive Director, who likely handles day-to-day operations, while recognizing that Dr. Stephanie Higashi holds ultimate signing authority as President. There is no parent company; the brand appears independently owned.
Mandated and current tech stack
The FDD mandates two technology components: a "Knowledge Center" and "billing and electronic Health Record Software." The specific vendors behind these systems are not named in the filing. This lack of named vendors is a double-edged sword: it means there is no entrenched, named competitor to dislodge, but also that the franchise may be using a patchwork of solutions or a single, deeply embedded platform. A vendor selling EHR, practice management, or patient engagement software should investigate what currently fulfills the "Knowledge Center" requirement, as that system likely serves as the operational backbone.
Procurement, renewals, and timing
Procurement rules are opaque. The FDD extract provides no signal on whether Health Atlast designates specific suppliers, maintains an approved vendor list, or allows open purchasing. This absence of data means vendors must qualify their own fit directly with HQ. The renewal cycle offers a clear timing trigger. The initial franchise term is 10 years. Franchisees in good standing can renew for one additional 10-year term by providing written notice at least six months before expiration and paying a $10,000 renewal fee. This six-month notice window is a natural point when franchisees—and potentially the franchisor—reassess operational vendors. The renewal agreement may contain materially different terms, which could include updated technology requirements.
How to read the Health Atlast FDD
The 2025 Franchise Disclosure Document is the definitive source for vetting this brand as a sales target. It contains the full legal text of the franchise agreement, including all technology mandates, supplier restrictions, and renewal conditions summarized here. Software vendors should pay close attention to Item 11 (the source of the tech mandates) and Item 17 (renewal and termination) to understand the contractual hooks that could drive a software switch. The full FDD is embedded below for your own analysis. For a ranked target list of franchise brands matched to your software category, talk to FranCloud.
Questions vendors ask
Health Atlast, answered from the filing
The buying center is small. Dr. Stephanie Higashi (Founder, President) and Nick Zimmer (Executive Director) are the key executives listed in the FDD. Vendors should target this leadership group for any enterprise-level software pitch.
The FDD mandates a 'Knowledge Center' and 'billing and electronic Health Record Software.' Specific vendor names for these systems are not disclosed in the filing, presenting a discovery opportunity for compliant vendors.
The system has 14 total units: 13 franchised and 1 company-owned. This is a very small, concentrated fitness franchise based in California.
The procurement model is not detailed in the available FDD extracts. The filing does not specify whether suppliers must be designated, approved, or if purchasing is open.
Franchisees can renew for one additional 10-year term if in good standing. They must provide written notice at least six months before the term ends, creating a predictable window for re-evaluating operational software.
The 2025 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to conduct your own deeper due diligence.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Health Atlast files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
24 operators run 24 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit24
Top states by locations
| CA | 11 |
|---|---|
| NY | 2 |
| CO | 2 |
| NJ | 2 |
| AK | 1 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.