Haven

The vendor opportunity at Haven

Haven is a nascent fitness franchise headquartered in Rhode Island with 2 total units, both company-owned. The number of franchised units is not disclosed in the most recent FDD, and year-over-year unit growth data is unavailable. For software vendors, this represents a small but potentially strategic target. The average unit volume sits at $1,552,512, and the royalty rate is 7.0% on a 10-year initial term. High AUV in a compact footprint means each location likely generates meaningful transaction volume, making operational software a critical need even at this scale.

The addressable market is limited to 2 units today, but the presence of a Director of Franchisor Development, Kim Hodges, signals an intent to expand. Vendors who establish a relationship now could lock in a preferred position before franchised growth begins. The system is independently owned with no parent company on file.

Who controls software purchasing

Purchasing authority is concentrated at the corporate level. The FDD lists five key executives: Brittany Riley (Chief Executive Officer), Morgan Everson (Chief Operating Officer), Jeff Kurtzman (Chief Financial Officer), John Collins (President), and Kim Hodges (Director of Franchisor Development). For a software vendor, the most direct paths are through the COO for operational tools and the CFO for financial or back-office systems. The CEO and President are likely involved in any strategic technology decision given the small size of the organization.

There are no franchisee operators mapped in our corpus, which reinforces that all current buying power sits with this HQ team. When pitching, expect a direct conversation with the C-suite rather than a decentralized, multi-owner approval process.

Mandated and current tech stack

The FDD mandates Hive as the technology system. No other named vendors appear in the available data for POS, scheduling, billing, or member management. This single-vendor mandate means Hive is deeply embedded in current operations. For competing platforms, the barrier to displacement is high. For complementary tools—such as marketing automation, staff scheduling, or advanced analytics—the opportunity lies in integrating with Hive rather than replacing it.

Because the system is small, the tech stack is likely lean. Vendors should investigate whether Hive covers all operational needs or leaves gaps in areas like member engagement, payment processing, or facility management.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, so the formal purchasing model—whether designated supplier, approved supplier, or open—is not disclosed. This lack of restriction could mean flexibility for vendors, but it also means there is no mandated review cycle to trigger an RFP.

The renewal structure offers a clearer timing signal. The initial franchise term is 10 years, with a potential renewal of 5 years under specific conditions. To renew, a franchisee must request and conduct a business review, notify Haven at least 3 months before the term ends, and sign the then-current franchise agreement. This creates a natural inflection point where technology requirements may be reassessed. For the current company-owned units, contract cycles may differ, but the renewal framework suggests a long-term, relationship-driven approach to vendor partnerships.

How to read the Haven FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding Haven's technology mandates, procurement rules, and corporate structure. Item 11 details the mandated Hive system. Item 1 lists the executives who control purchasing. Item 17 outlines the renewal conditions that can trigger technology reviews. The full FDD is embedded below for your own due diligence. For a ranked target list of franchise systems matched to your software category, FranCloud can help.