Hamza & Madina Halal Food

The vendor opportunity at Hamza & Madina Halal Food

The addressable market for a software vendor is precisely 7 units, all of which are company-owned. The 2025 FDD does not report any franchised locations, and year-over-year unit growth is not disclosed. This is a small, centrally managed quick-service restaurant brand headquartered in New York. For a vendor, the opportunity is not in volume but in establishing a relationship with a tightly held HQ that may standardize technology across its entire footprint.

Average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 6.0% of gross sales, and the initial franchise term is 10 years. Without a disclosed franchisee base, the total addressable market is limited to the 7 corporate stores. Any software sale will be a single-decision, HQ-level deal.

Who controls software purchasing

Software purchasing authority rests with the executive leadership named in Item 1 of the FDD. Salem Mashriqi serves as CEO, and Idris Mashriqi serves as COO. In a 7-unit, company-owned system, these two individuals are the de facto technology buyers. There is no CIO, CTO, or VP of IT listed, which is consistent with the brand's small scale. A vendor's pitch should be directed squarely at the CEO and COO, framed around operational efficiency and compliance with the franchisor's own mandated stack.

No multi-unit operators are mapped in our corpus, reinforcing that all buying power sits at HQ. The absence of a franchisee base means there is no field-level influence on technology decisions.

Mandated and current tech stack

The 2025 FDD mandates three specific technology systems. For point-of-sale and payment processing, the brand requires Clover by Fiserv, Inc. and the Mynt POS System. For accounting, QuickBooks Online by Intuit Inc. is mandated. These are the named vendors a new entrant would need to integrate with or displace.

There are no other mandated systems disclosed in the available FDD extract. Vendors selling adjacent solutions—such as inventory management, scheduling, or loyalty—should be prepared to demonstrate seamless integration with Clover and Mynt POS, as well as QuickBooks Online. The tech landscape is narrow and prescriptive, which simplifies the integration requirements but raises the bar for proving incremental value.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, meaning the franchisor has not publicly designated a specific supplier network or purchasing cooperative. Procurement is likely handled directly by HQ on an ad hoc or relationship-driven basis.

Renewal terms are outlined in Item 17. Franchisees have the right to renew for additional 10-year terms, provided they meet conditions including full compliance with the franchise agreement, satisfaction of all monetary obligations, and execution of a then-current franchise agreement—which may contain materially different terms. This renewal cycle could serve as a trigger for technology refreshes, though with no franchised units currently reported, the practical impact is nil. For the 7 corporate stores, contract windows are dictated by internal HQ budgeting cycles, which are not disclosed.

How to read the Hamza & Madina Halal Food FDD

The full 2025 FDD contains the legal and operational blueprint for the franchise system. Item 11 details the complete list of mandated technology systems, while Item 19 may contain financial performance representations—though AUV is not disclosed in our extract. The document is embedded below for your review. For vendors, the most actionable sections are Item 1 (executives), Item 11 (tech mandates), and Item 17 (renewal conditions).

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