Hamza & Madina Halal Food

The vendor opportunity at Hamza & Madina Halal Food

Hamza & Madina Halal Food is a quick-service restaurant brand headquartered in New York operating 7 company-owned units, with no franchised locations disclosed in its 2025 Franchise Disclosure Document. This is a centrally managed, very small system where every location reports directly into HQ. Software vendors must understand that the total addressable unit count is capped at 7, making this a low-volume but potentially high-relationship account if you can displace or integrate with the mandated stack.

The royalty rate sits at 6.0% on gross sales, and the initial franchise term is 10 years. Those are standard numbers for the QSR space, but the absence of any franchised units means the usual multi-unit operator dynamics do not apply. There are only 2 mapped operators across the system, and neither is a multi-unit franchisee running a large portfolio; the unit-band data confirms zero operators in the 2-9, 10-24, or 25+ brackets. Every software sale will be a direct sale to the franchisor entity itself.

The brand appears independently owned with no parent company on file, so there is no larger corporate hierarchy to navigate. This simplifies outreach: identify the right HQ contact, and you are speaking to the entire software buying center for all 7 units.

Who controls software purchasing

The 2025 FDD Item 1 names two executives: Salem Mashriqi, CEO, and Idris Mashriqi, COO. No CIO, CTO, VP of IT, or procurement lead is listed, which is expected for a system of this size. The CEO and COO collectively hold decision-making authority over all operational and financial systems. Any vendor pitch should target these two individuals, recognizing that they likely evaluate software alongside their broader operational duties. There is no separate technology committee or franchisee advisory council to influence decisions because there are no franchisees.

This concentration of buying power means a shorter sales cycle is possible if you reach the right person, but it also means your value proposition must resonate at the owner-operator level. Cost control, simplicity, and direct operational impact will matter more than enterprise-scale feature sets.

Mandated and current tech stack

According to the FDD, Mynt POS is mandated across all Hamza & Madina Halal Food locations. This is the core operational system that any new software must either integrate with or replace. Mynt POS typically covers order management, payment processing, and back-of-house reporting for small to mid-sized restaurant chains, so vendors offering complementary tools—such as inventory management, labor scheduling, or customer engagement platforms—should confirm Mynt POS compatibility early in the conversation.

QuickBooks Online is the only other named technology system in the FDD. It is listed as a recommended (not explicitly mandated) solution, suggesting that financial operations and accounting run through Intuit’s ecosystem. This opens a narrow door for financial software vendors, but any displacement of QuickBooks would require a strong argument given its deep integration with small-business banking and tax workflows.

No other mandated or recommended technology vendors—for HR, payroll, online ordering, delivery aggregators, loyalty, or marketing—are disclosed in the available FDD extracts. This absence does not mean the brand uses nothing else; it simply means the franchisor has not made those tools a compliance requirement. Vendors in those categories will need to uncover the current tech environment during discovery calls with HQ.

Procurement, renewals, and timing

The Item 8 procurement signal is not extracted in the available data, meaning the FDD does not publicly reveal a designated-supplier model, an approved-supplier list, or a fully open procurement policy for non-mandated technology. In practice, a 7-unit QSR franchisor likely operates with informal, relationship-based purchasing rather than a formal RFP process. Decision windows will be ad hoc, triggered by operational pain points or the CEO’s strategic priorities rather than a calendarized review cycle.

Item 17 provides a clear renewal mechanism: franchise agreements run for an initial 10-year term and may be renewed for additional 10-year terms, provided the franchisee meets conditions including full compliance with the agreement, capital expenditures to maintain system uniformity, satisfaction of all monetary obligations, and signing a then-current franchise agreement—which may contain materially different terms. Because the system currently has no franchised units, these renewal triggers are theoretical for franchisees but indicate a long-term contractual stability. For vendors, the 10-year term suggests that any software embedded at the unit level will enjoy a long run, but with only 7 company-owned units, the total contract value remains small.

There is no disclosed year-over-year unit growth percentage, and the unit count has not changed meaningfully since the brand’s inception. Software vendors looking for a scaling story will not find one here; the opportunity is a stable, static account.

How to read the Hamza & Madina Halal Food FDD

The 2025 FDD is the definitive source for understanding what technology Hamza & Madina Halal Food mandates, who runs the business, and how the system is structured. Key sections for software vendors include Item 1 (the franchisor and its executives), Item 11 (franchisor’s obligations, where mandated tech often appears), Item 8 (restrictions on sources of products and services), and Item 17 (renewal, termination, and transfer). The PDF viewer embedded on this page contains the full filing so you can verify every claim made here, from the Mynt POS mandate to the executive names and unit counts. For a ranked target list that shows how this brand compares to other franchise systems based on your ideal customer profile, talk to FranCloud.