AlohaNCR Voyix
Mandatoryhwest Traders”), to distribute dry goods and other items to Shops in California, Arizona, Nevada, Idaho, Washington, Texas, Louisiana, Arkansas, Colorado, New Mexico, and Wyoming. Aloha Packaging is t
From the filings
+3.865% units YoYHQ-led decisions
Häagen-Dazs Shop
Quick service restaurantHäagen-Dazs Shop's franchise agreement puts software purchasing under HQ control: franchisees must run the Treatware POS that Häagen-Dazs Shop mandates, on an iPad Bundle bought from Quattro V, and subscribe to a card-processing service. The system spans 215 franchised shops, with franchised outlets up 3.9% year over year.
For software vendors selling into US franchise brands.
Live signals
Total units
215
215 franchised
Unit growth YoY
+3.865%
vs prior filing
AUV
$721K
Item 19, 2025
Royalty
4%
of gross sales
Ad fund
—
national + local
Initial fee
$15K
per unit
Investment range
$213K–$592K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
4%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
TreatwareTreatware
Mandatoryem consists of an approved POS System and associated software, cables, cash drawer, Epson printer and other usual peripheral equipment. Currently there is one approved POS system: Treatware POS, marke
DoorDashDoorDash
nd procedures in our Shop Operations Manual, which may require you to provide catering and delivery services and/or utilize third-party delivery services (e.g. Uber Eats, Grubhub, DoorDash, etc.). You
GrubhubGrubhub
olicies and procedures in our Shop Operations Manual, which may require you to provide catering and delivery services and/or utilize third-party delivery services (e.g. Uber Eats, Grubhub, DoorDash, e
Uber EatsUber
catering policies and procedures in our Shop Operations Manual, which may require you to provide catering and delivery services and/or utilize third-party delivery services (e.g. Uber Eats, Grubhub, D
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 11 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information collected by your POS System.
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 20
Shoppe Company has established the Häagen-Dazs National Franchise Advisory Board (NFAB), consisting of members elected by system-franchisees to serve two-year terms, and at-large members appointed by Shoppe Company, who typically serve one year terms.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
2282193Item 8
During the most recently completed fiscal year ended December 31, 2025, Shoppe Company’s total revenue from its franchisees’ required purchases was $2,282,193, which was 21% of Shoppe Company’s total revenue of $10,765,243.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Shoppe Company receives a commission based on Dreyer’s sales of tubs of Häagen-Dazs brand products to you and other Häagen-Dazs Shop franchisees.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
assignment of telephone numbers to Shoppe Company
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 9
s. Inspections and audits Franchise Agreement, Sections 11.11, 12.5, Item 6 12.6 Hospitality
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
We may occasionally modify the Shop Operations Manual.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You should not make commitments to a landlord or anyone else in connection with a Proposed Site, unless and until we have designated it as the “Shop Premises.”
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You cannot have a website or social media accounts for your Shop.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Except in the case of a Hospitality Shop, you must also pay us a Local Marketing Contribution equal to 1% of Gross Sales as defined by the Franchise Agreement.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
In order to ensure distribution efficiencies, you will need to purchase supplies from the dry good distributor who Shoppe Company has designated to service the area where your Shop is located.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Under the Franchise Agreement you are required to obtain your Shop's entire requirements for ice cream, frozen yogurt, sorbet, and any other frozen desserts (dairy and non-dairy) and related products only from Shoppe Company or a source designated by Shoppe Company.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
We can require you to subscribe to credit card processing services and a gift card program we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Electronic Funds Transfer (EFT).
Must the franchisee participate in a gift card program?
YesItem 11
You will also be required to have equipment capable of issuing and accepting gift cards; and to participate in our gift card program, which requires you to both issue and accept gift cards.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 11
The Shop must be managed on a day-to-day, 40 hour per week basis by you, or someone else in your organization, who has successfully completed, to our satisfaction, our training program.
Must employees wear uniforms specified by the franchisor?
YesItem 17
failure adhere to requirements concerning employee staffing, training, and uniform requirements
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Except in the case of a Hospitality Shop, you must purchase and record all of your sales on a specific electronic point-of-sale cash register system (“POS System”) that we have approved.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information collected by your POS System.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may also require you to attend training, in lieu of terminating your franchise, if we are of the opinion that remedial training may enable you to correct a particular operation deficiency.
The filing answers no to 3 questions
- Is a minimum grand opening advertising spend required?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee use a CRM system designated or approved by the franchisor?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Häagen-Dazs Shop
Häagen-Dazs Shop operates 215 shops, all of them franchised, with franchised outlets up 3.9% year over year. Item 19 of the FDD makes a financial performance representation: a subset of 179 traditional Häagen-Dazs Shops out of the 215 total averaged an Item 19 figure of $721,069.22. Häagen-Dazs Shop is part of Dreyer's Grand Ice Cream, with locations concentrated in Florida, New York, New Jersey, California and Maryland, and 29 of the system's 293 mapped operators running more than one shop.
Who controls software purchasing
Software purchasing at Häagen-Dazs Shop runs through headquarters. Item 11 requires franchisees to use the Treatware POS, with hardware bought from Quattro V, and subscribe to a credit- and debit-card processing service, plus keep an iPad and a reasonably current computer in the Shop. President Adam Hanson and VP of Development Robert F. Schell head that side of the business.
Tech named in the FDD, and what is actually required
Beyond Treatware, the FDD names DoorDash, Grubhub and Uber Eats in Item 12. The currently approved point-of-sale setup includes associated software, cables, a cash drawer and an Epson printer, and Häagen-Dazs Shop notes that the software it currently requires is available free of charge on the internet. Häagen-Dazs Shop plans to require new Shops, except in unusual instances, to use Heartland for credit card processing.
Procurement, renewals, and timing
Item 8 runs on designated suppliers: franchisees must buy ice cream, frozen yogurt, sorbet and other frozen desserts only from Shoppe Company or Dreyer's, and dry goods from the distributor designated for their area — Cheney Brothers, Southwest Traders, Aloha Packaging in Hawaii, or Appco in the remaining states. Franchisees must also carry the insurance coverage Häagen-Dazs Shop requires. The royalty runs 4.0% of sales on a 10-year initial term, and Item 17 offers a single 10-year renewal for a new Häagen-Dazs Shop, conditioned on compliance over the last two years of the term and signing Häagen-Dazs Shop's then-current renewal agreement, which may carry materially different terms.
How to read the Häagen-Dazs Shop FDD
The embedded viewer below carries Häagen-Dazs Shop's 2026 Franchise Disclosure Document in full, including the Item 11 technology and Item 8 supplier-restriction language summarized above.
Talk to FranCloud for a ranked list of franchise systems like Häagen-Dazs Shop where the technology mandate and growth curve line up with your product.
Questions vendors ask
Häagen-Dazs Shop, answered from the filing
Häagen-Dazs Shop's headquarters sets the technology mandate directly through Items 8 and 11. President Adam Hanson and VP of Development Robert F. Schell lead the corporate side a vendor should approach for a system-wide pitch.
Häagen-Dazs Shop mandates the Treatware POS, with hardware bought from Quattro V, and a required credit- and debit-card processing subscription. Franchisees must also have an iPad and a reasonably current computer. The FDD names DoorDash, Grubhub and Uber Eats in Item 12.
215 total Shops, all franchised, in the quick-service restaurant segment, with the largest concentrations in Florida, New York, New Jersey, California and Maryland.
Item 8 runs on designated suppliers: franchisees must buy ice cream, frozen yogurt, sorbet and other frozen desserts only from Shoppe Company or Dreyer's, and dry goods from the distributor designated for their area: Cheney Brothers, Southwest Traders, Aloha Packaging (Hawaii) or Appco. Franchisees may propose a supplier for approval.
The initial term runs 10 years, with franchised outlets up 3.9% year over year. A single 10-year renewal is available for a new Häagen-Dazs Shop, conditioned on compliance over the last two years of the term and signing Häagen-Dazs Shop's then-current agreement.
The embedded PDF viewer below carries Häagen-Dazs Shop's 2026 Franchise Disclosure Document.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Häagen-Dazs Shop files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
293 operators run 335 mapped locations. 29 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit264
2–9 units29
Top states by locations
| FL | 87 |
|---|---|
| NY | 54 |
| NJ | 34 |
| CA | 19 |
| MD | 12 |
Ownership
The portfolio behind Häagen-Dazs Shop
unknown of dreyer s grand ice cream.
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.