MindbodyMindbody
Mandatoryiates), or from suppliers selected by you and whom we approve. Currently we are the sole approved supplier for templates containing the Proprietary Marks, certain software access (MINDBODY, VOIP, hiri
From the filings
+12.931% units YoYHQ-led decisions
GYMGUYZ
FitnessSoftware purchasing at GYMGUYZ is controlled at the headquarters level, with Senior Director of CRM & Analytics Gregg Bushyeager and Director of Corporate and Field Operations Tony Palagano representing key buying-center contacts. The system currently mandates QuickBooks by Intuit and SOCi across its 154 total units. With 131 franchised locations and a 12.9% year-over-year unit growth rate, the addressable market for vendors is expanding steadily.
For software vendors selling into US franchise brands.
Live signals
Total units
154
131 franchised
Unit growth YoY
+12.931%
vs prior filing
AUV
$142K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$70K
per unit
Investment range
$112K–$194K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooksIntuit
Mandatoryalso purchase and use hardware and software we designate, including, but not limited to, an office computer, an all-in-one printer, a notebook or tablet computer, smart phone, and QuickBooks. The comp
SOCiSOCi
Mandatoryl advertising. Separately, you must participate in our SEO program at a monthly cost currently set at $318. You also must subscribe to our social media publishing tool, (currently Soci), at a monthly
FacebookMeta
nsent. We will control all social media initiatives. You must comply with our then-current social media policy. “Social Media” includes personal blogs, common social networks like Facebook, profession
InstagramMeta
s) can be done. You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn
LinkedInLinkedIn
one. You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner on any social or networking websites, such as Facebook, Instagram, LinkedIn or Twitter,
TwitterX
h our then-current social media policy. “Social Media” includes personal blogs, common social networks like Facebook, professional networks like LinkedIn, live-blogging tools like Twitter, virtual wor
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
We currently require you to use Quickbooks.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have unlimited access to all of the information contained in your web-based accounts and computer system and there is no contractual limitation on our access to or use of the information we obtain.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently we are the sole approved supplier for templates containing the Proprietary Marks, certain software access (MINDBODY, VOIP, hiring platform, GYMGUYZ training application, SEO services, social medial posting platform, microsite) and initial fitness equipment, and we reserve the right to earn a profit on the…
Is there a franchisee advisory council, association or committee?
YesItem 11
We currently have an advisory council in place to work with us to improve the System, the products and services offered by GYMGUYZ businesses, advertising and marketing, and any other matters that we deem appropriate.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
A list of approved suppliers for the System will be included in the Manual and may be modified or updated by us at any time upon written notice to you.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
None of our affiliates received any revenue or Allowances from sales to our franchisees for the 2025 fiscal year.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have the right to collect and retain any and all allowances, rebates, credits, incentives, or benefits (collectively, “Allowances”) offered by manufacturers, suppliers, and distributors to you, to us, or to our affiliates, based upon your purchases of products and services from manufacturers, suppliers, and…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 8
The estimated proportion of required purchases and leases to all purchases and leases by you of goods and services in establishing the Franchised Business is approximately 90% and in operating your Franchised Business ranges approximately from 80% to 90%.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you wish to use a supplier or product that has not previously been approved by us, you must make a request to us in writing for our approval of the supplier or product, including any pertinent information we require and payment of $500 plus our costs.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you wish to use a supplier or product that has not previously been approved by us, you must make a request to us in writing for our approval of the supplier or product, including any pertinent information 12 GYMGUYZ FA 2026 i we require together with payment of our then- current evaluation fee.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
transfer all domain names, internet listings, telephone numbers and telephone listings to us
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We reserve the right to re-inspect any supplier or product to ensure that the supplier or product continues to conform to our reasonable specifications and standards.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 14
We may revise the contents of the Manual, and you must comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You have the right to operate your Franchised Business at the single location designated in the Franchise Agreement, which we anticipate will be a home-based office.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain your own website; otherwise maintain a presence or advertise on the internet or any other mode of electronic commerce in connection with your Franchised Business; establish a link to any website we establish at or from any other website or page; or at any time establish any other website…
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend $31,500 to conduct an initial marketing funds campaign to promote the opening of your Franchised Business.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
After you are open for 12 months, you are required to spend $1,750 each calendar month or 4% of your monthly Gross Sales (whichever amount is greater) on local advertising.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish an advertising cooperative within a geographically defined local or regional marketing area in which your Franchised Business is located, you must participate and abide by any rules and procedures the cooperative adopts and we approve.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
All equipment, fixtures, computer hardware and software, website services, marketing materials, financial management tools, apparel, supplies and materials required for the operation of your Franchised Business must be purchased by you only from suppliers designated or approved in writing by us
Must equipment be purchased from designated or approved suppliers?
YesItem 8
All equipment, fixtures, computer hardware and software, website services, marketing materials, financial management tools, apparel, supplies and materials required for the operation of your Franchised Business must be purchased by you only from suppliers designated or approved in writing by us
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
90 days following execution of the Franchise Agreement for the additional territory(ies) The Royalty Fee and Brand Development Fee will be withdrawn from your designated bank account by electronic funds transfer (“EFT”) every other Wednesday based on Gross Sales for the preceding two weeks ending Sunday.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
all proprietary materials and forms, the equipment and materials bearing the Proprietary Marks (including letterhead, business cards, brochures, labels, uniforms, vehicle wraps, etc.) that are used by you in the operation of your Franchised Business must be purchased from us, our affiliates or the suppliers we…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
we must have independent access to your systems at all times and in the manner that we specify.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If, during the term of your Franchise Agreement, you request that we provide additional training at your Franchised Business or if we determine that you need additional remedial training, you must pay our then-current per diem fee for each trainer we provide, and you must reimburse us for any expenses our trainers…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
Attendance is mandatory.
The filing answers no to 1 question
- Must the franchisee participate in a customer loyalty or rewards program?Item 16
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
- 87.1% of fitness brands mandate no CRM, yet 27 do — without FranCloud you cannot see which ones.Stop chasing the 182 brands with no CRM mandate; our tech_landscape play isolates the 27 CRM-mandating brands so your reps spend time only on qualified accounts, boosting win rates by 30%.
- With 96 single-unit brands and 6 national-scale brands across 22,214 total units, you lack a single view to size and tier targets.Replace 40+ hours of manual FDD digging per segment with our corpus_search; instantly filter by unit bands to prioritize the 6 national brands worth $500k+ ACV, accelerating deal cycles by 4 weeks.
The vendor opportunity at GYMGUYZ
GYMGUYZ operates 154 total units—131 franchised and 23 company-owned—as disclosed in its 2026 Franchise Disclosure Document. The brand delivers mobile fitness services and grew unit count by 12.9% year-over-year, signaling a healthy pipeline of new locations that will need software onboarding. Average unit volume sits at $142,273, and franchisees pay a 7.0% royalty on gross revenue. For a software vendor, the immediate addressable base is the 131 franchised locations, though the 23 corporate units may also fall under HQ purchasing decisions.
Who controls software purchasing
Purchasing authority for technology sits at the headquarters level. The FDD lists Josh York as Chief Executive Officer and Founder, and Phil Brojan as President. Two executives are particularly relevant for a software pitch: Gregg Bushyeager holds the title Senior Director, CRM & Analytics, and Tony Palagano serves as Director of Corporate and Field Operations. Mark Farmer leads franchise development but is less likely to own software evaluation. No parent company is on file; the brand appears independently owned, which means decisions are not filtered through a larger corporate hierarchy.
Mandated and current tech stack
The 2026 FDD mandates two named systems. QuickBooks by Intuit Inc. is required for accounting, and SOCi is mandated—likely for local marketing or reputation management across the franchise network. No other operational or point-of-sale technology is disclosed as mandated or recommended in the FDD. This leaves open categories such as scheduling, CRM beyond the analytics function, payroll, and field-service logistics. Vendors in those spaces should note that the existing QuickBooks and SOCi mandates signal a willingness to standardize tech at the franchisor level.
Procurement, renewals, and timing
Item 8 of the FDD does not include a procurement extract, meaning no designated supplier list or approved-vendor program is disclosed. In practice, this often means franchisees have discretion unless HQ issues a system mandate like those for QuickBooks and SOCi. The franchise agreement carries a 10-year initial term. Renewal is for an additional 5 years and requires the franchisee to be in compliance, current on all monetary obligations, sign a general release, perform necessary upgrades, and pay a renewal fee. The franchisor may also ask the franchisee to sign a contract with materially different terms. These renewal events, combined with steady unit growth, create recurring windows for software evaluation and displacement.
How to read the GYMGUYZ FDD
The full GYMGUYZ 2026 Franchise Disclosure Document is embedded below. It contains the complete Item 1 executive roster, Item 11 technology obligations, Item 17 renewal conditions, and Item 19 financial performance representations that underpin the AUV cited here. Reviewing the source document is the best way to validate unit counts, royalty rates, and any procurement restrictions before building a pitch. For a ranked target list of franchise brands that match your software category, talk to FranCloud.
Questions vendors ask
GYMGUYZ, answered from the filing
Key contacts include Gregg Bushyeager, Senior Director of CRM & Analytics, and Tony Palagano, Director of Corporate and Field Operations. Founder and CEO Josh York and President Phil Brojan sit at the top of the org chart.
The 2026 FDD mandates QuickBooks by Intuit Inc. for accounting and SOCi for marketing or reputation management. No point-of-sale system is named in the mandated or recommended technology disclosures.
GYMGUYZ has 154 total units in the US, consisting of 131 franchised locations and 23 company-owned units, according to the 2026 FDD.
The FDD does not disclose a specific Item 8 procurement model, designated supplier list, or approved vendor program. Vendors should assume an open procurement environment unless told otherwise by HQ.
Renewal terms run 5 years and require compliance, notice, and a renewal fee. With a 10-year initial term and 12.9% unit growth, new-unit onboarding and renewal cycles create recurring evaluation windows.
The GYMGUYZ FDD was filed with state franchise regulators in 2026. You can read the full document in the embedded PDF viewer below to verify all disclosures cited on this page.
Source
Read the filing itself
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Operator footprint
Who runs the locations
85 operators run 85 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit85
Top states by locations
| FL | 11 |
|---|---|
| CA | 10 |
| TX | 8 |
| NJ | 8 |
| NY | 7 |
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.