QuickBooksIntuit Inc.
MandatoryWe currently require you to use Quickbooks.
+12.931% units YoYHQ-led decisions
GYMGUYZ
FitnessSoftware purchasing at GYMGUYZ is controlled at the headquarters level, with Senior Director of CRM & Analytics Gregg Bushyeager and Director of Corporate and Field Operations Tony Palagano representing key buying-center contacts. The system currently mandates QuickBooks by Intuit and SOCi across its 154 total units. With 131 franchised locations and a 12.9% year-over-year unit growth rate, the addressable market for vendors is expanding steadily.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
SOCi
Mandatoryyou also must subscribe to our social media publishing tool, (currently Soci)
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
154
131 franchised
Unit growth YoY
+12.931%
vs prior filing
AUV
$142K
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$70K
per unit
Investment range
$112K–$194K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at GYMGUYZ
GYMGUYZ operates 154 total units—131 franchised and 23 company-owned—as disclosed in its 2026 Franchise Disclosure Document. The brand delivers mobile fitness services and grew unit count by 12.9% year-over-year, signaling a healthy pipeline of new locations that will need software onboarding. Average unit volume sits at $142,273, and franchisees pay a 7.0% royalty on gross revenue. For a software vendor, the immediate addressable base is the 131 franchised locations, though the 23 corporate units may also fall under HQ purchasing decisions.
Who controls software purchasing
Purchasing authority for technology sits at the headquarters level. The FDD lists Josh York as Chief Executive Officer and Founder, and Phil Brojan as President. Two executives are particularly relevant for a software pitch: Gregg Bushyeager holds the title Senior Director, CRM & Analytics, and Tony Palagano serves as Director of Corporate and Field Operations. Mark Farmer leads franchise development but is less likely to own software evaluation. No parent company is on file; the brand appears independently owned, which means decisions are not filtered through a larger corporate hierarchy.
Mandated and current tech stack
The 2026 FDD mandates two named systems. QuickBooks by Intuit Inc. is required for accounting, and SOCi is mandated—likely for local marketing or reputation management across the franchise network. No other operational or point-of-sale technology is disclosed as mandated or recommended in the FDD. This leaves open categories such as scheduling, CRM beyond the analytics function, payroll, and field-service logistics. Vendors in those spaces should note that the existing QuickBooks and SOCi mandates signal a willingness to standardize tech at the franchisor level.
Procurement, renewals, and timing
Item 8 of the FDD does not include a procurement extract, meaning no designated supplier list or approved-vendor program is disclosed. In practice, this often means franchisees have discretion unless HQ issues a system mandate like those for QuickBooks and SOCi. The franchise agreement carries a 10-year initial term. Renewal is for an additional 5 years and requires the franchisee to be in compliance, current on all monetary obligations, sign a general release, perform necessary upgrades, and pay a renewal fee. The franchisor may also ask the franchisee to sign a contract with materially different terms. These renewal events, combined with steady unit growth, create recurring windows for software evaluation and displacement.
How to read the GYMGUYZ FDD
The full GYMGUYZ 2026 Franchise Disclosure Document is embedded below. It contains the complete Item 1 executive roster, Item 11 technology obligations, Item 17 renewal conditions, and Item 19 financial performance representations that underpin the AUV cited here. Reviewing the source document is the best way to validate unit counts, royalty rates, and any procurement restrictions before building a pitch. For a ranked target list of franchise brands that match your software category, talk to FranCloud.
Questions vendors ask
GYMGUYZ, answered from the filing
Key contacts include Gregg Bushyeager, Senior Director of CRM & Analytics, and Tony Palagano, Director of Corporate and Field Operations. Founder and CEO Josh York and President Phil Brojan sit at the top of the org chart.
The 2026 FDD mandates QuickBooks by Intuit Inc. for accounting and SOCi for marketing or reputation management. No point-of-sale system is named in the mandated or recommended technology disclosures.
GYMGUYZ has 154 total units in the US, consisting of 131 franchised locations and 23 company-owned units, according to the 2026 FDD.
The FDD does not disclose a specific Item 8 procurement model, designated supplier list, or approved vendor program. Vendors should assume an open procurement environment unless told otherwise by HQ.
Renewal terms run 5 years and require compliance, notice, and a renewal fee. With a 10-year initial term and 12.9% unit growth, new-unit onboarding and renewal cycles create recurring evaluation windows.
The GYMGUYZ FDD was filed with state franchise regulators in 2026. You can read the full document in the embedded PDF viewer below to verify all disclosures cited on this page.
Source
Read the filing itself
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.