Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to your computer systems for reporting purposes.
From the filings
HQ-led decisions
GROOMBAR mobile grooming
Personal servicesSoftware purchasing at GROOMBAR is controlled at the franchisor HQ level, where the executive team mandates a specific grooming software platform. The brand operates a small, tightly controlled network of 7 total units (5 franchised, 2 company-owned), making this a highly targeted account for vendors. With an Average Unit Volume of $320,063 and a 10-year initial term, the addressable market is compact but presents a clear technology mandate to align with.
For software vendors selling into US franchise brands.
Live signals
Total units
7
5 franchised
Unit growth YoY
—
vs prior filing
AUV
$320K
Item 19, 2024
Royalty
8%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$30K
per unit
Investment range
$54K–$218K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9.5%of gross sales (FY2025)
15% reference
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You will keep a complete and accurate set of books and records of the operation of the Franchise, produce monthly and quarterly financial statements in accordance with generally accepted accounting principles and practices for each calendar month and quarter, and furnish copies of these statements to us within 30…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
We and our affiliates may be mandatory or approved suppliers.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
The following specific requirements are in place as of the issuance date of this disclosure document and are subject to change.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During fiscal year ended September 30, 2024, we did not receive any revenue of this type from GROOMBAR Mobile Grooming franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
45Item 8
We estimate that your required purchases from us or approved suppliers will be from 70% to 100% of the total purchases you make to establish and from 45% to 70% of the total purchases you make to operate your franchise.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You will reimburse us for the actual cost of the tests.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Except for items exclusively supplied by us or another exclusively designated supplier, with advance written notice, you may request our approval to obtain products, equipment, supplies or materials from sources that we have not previously approved.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 4
You assign to us all business telephone numbers; internet listings (including social media); website addresses and domain names; and business email addresses and listings you use in the operation of the franchise.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We may enter your Franchise Territory at any time to verify your compliance with the terms of this Agreement.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may amend the Operations Manual, including changes which may affect minimum requirements for your franchise operations.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 12
You will not be permitted to acquire an independent internet domain name or website.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all items and services needed for the operation of your franchise either from us, our affiliates, one or more mandatory suppliers, our approved suppliers, or subject to our standards and specifications as we will designate.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all items and services needed for the operation of your franchise either from us, our affiliates, one or more mandatory suppliers, our approved suppliers, or subject to our standards and specifications as we will designate.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
This includes but is not limited to electronic funds transfers (EFT), including but not limited to Automated Clearing House (ACH) debits, from your business account(s).
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
one or more partners may be required to participate in the actual day to day operation of your franchised business or you must have in your employ a manager who runs your day to day operations.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase all computer hardware and software from an approved supplier (which may be us or an affiliate) or subject to our specifications (as we will designate).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
We will have full ability to access your data, Computer Systems and related information by means of direct access whether in person or by electronic means.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
You will pay our then-current rates, which are currently the lesser of $125 per hour per trainer or $750 per day plus $500 to $5,000 if we travel to your location (to cover our travel, room and board expenses for such training and supervision).
The filing answers no to 8 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 7
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Must the franchisee participate in a customer loyalty or rewards program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at GROOMBAR
GROOMBAR is a mobile pet grooming franchise based in Washington state. The system is small, with 7 total units reported in the 2025 Franchise Disclosure Document. Of those, 5 are franchised locations and 2 are company-owned. The brand’s Average Unit Volume (AUV) sits at $320,063, and franchisees pay an 8.0% royalty fee under a 10-year initial term. Year-over-year unit growth data is not available in the current filing.
For a software vendor, this is not a volume play. The total addressable market is just 5 franchised units. The opportunity lies in becoming the mandated or recommended technology partner for a young franchisor as it attempts to scale. With only 7 units, the tech stack is likely still being defined, and the executive team is small and accessible.
Who controls software purchasing
All purchasing decisions appear to flow through the franchisor’s headquarters. The FDD lists five executives: MICHAEL SEITZ (Chief Executive Officer and Chairman), DAN WEBB (President and Chief Development Officer), LISA SENAFE (Chief Nutrition Officer), DIANNA BAILER (Chief Marketing Officer), and SCOTT BROWN (Chief Financial Officer). No Chief Information Officer or Chief Technology Officer is named.
For a vendor selling operational or financial software, SCOTT BROWN, as CFO, is the most logical entry point. For customer-facing or marketing technology, DIANNA BAILER is the relevant buyer. The CEO, MICHAEL SEITZ, likely holds final approval authority given the system’s size. There are no multi-unit operators mapped in our corpus, meaning no franchisee has scaled to a point where they might independently influence technology decisions.
Mandated and current tech stack
The FDD mandates that franchisees use a grooming software system. The specific vendor is not named in the available extract from Item 11. This is a critical gap for any vendor to investigate. If the current mandated system is unnamed in the disclosure, it may indicate that the franchisor has not yet locked in a long-term partner, or that the mandate is loosely defined.
Beyond the grooming software mandate, no other technology requirements are disclosed. There is no mention of a point-of-sale system, customer relationship management tool, or scheduling platform by name. This suggests either that these functions are bundled into the unnamed grooming software, or that franchisees have discretion over ancillary tools. A vendor selling complementary software—such as route optimization for mobile units, payment processing, or customer communication platforms—should probe whether the current mandate creates integration opportunities or competitive displacement potential.
Procurement, renewals, and timing
The FDD does not provide an Item 8 procurement signal, so the franchisor’s supplier designation model remains unknown. Vendors cannot assume whether GROOMBAR uses designated suppliers, maintains an approved list, or allows franchisees to source technology freely. This lack of clarity makes direct outreach to HQ essential.
Renewal terms offer a predictable window for technology evaluation. Franchise agreements run for 10 years. To renew, a franchisee must give notice between 6 and 9 months before expiration, execute a general release, and sign a new agreement that may contain materially different terms—including updated technology requirements. If the franchisor plans to introduce a new mandated system, the renewal cycle is the natural enforcement point. However, with no historical unit growth data and no visibility into when the first franchise agreements were signed, the timing of the first renewal wave is not publicly known.
How to read the GROOMBAR FDD
The full 2025 Franchise Disclosure Document is embedded below. Vendors should focus on Item 11 for a complete list of mandated technology and any named vendors, Item 8 for procurement restrictions, and Item 19 for financial performance data that can inform a return-on-investment case. The executive list in Item 1 provides the direct targets for outreach. Given the system’s small size, a single conversation with the right executive could reshape the entire technology stack. For a ranked target list of franchise systems that match your software, talk to FranCloud.
Questions vendors ask
GROOMBAR mobile grooming, answered from the filing
The buying center is centralized at HQ. The FDD lists MICHAEL SEITZ (CEO), DAN WEBB (President), and SCOTT BROWN (CFO) as key executives. A vendor should target the CEO or CFO for initial conversations, as no dedicated CIO or CTO is named in the filing.
The FDD mandates a grooming software system for franchisees. The specific vendor name is not disclosed in the available Item 11 extract, presenting an opportunity for vendors to inquire about the current solution and potential pain points.
As of the 2025 FDD, GROOMBAR has 7 total units: 5 franchised and 2 company-owned. This is a very small, early-stage mobile grooming franchise system.
The procurement model is not detailed in the available FDD extract. The Item 8 signal was empty, so it is unclear if they use designated suppliers, an approved supplier list, or an open procurement model for non-mandated technology.
Franchise agreements have a 10-year initial term. Renewals require notice 6-9 months before expiration. With no historical unit growth data, renewal-driven evaluation windows are the most predictable trigger for software review, though the timeline for the first cohort is unknown.
The 2025 GROOMBAR FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze Item 11 technology mandates and Item 19 financial performance representations in detail.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment GROOMBAR mobile grooming files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| WA | 1 |
|---|---|
| ND | 1 |
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.