grooming software
MandatoryWe require you to purchase and use specified software services for grooming-related software.
HQ-led decisions
GROOMBAR mobile grooming
Personal servicesSoftware purchasing at GROOMBAR is controlled at the franchisor HQ level, where the executive team mandates a specific grooming software platform. The brand operates a small, tightly controlled network of 7 total units (5 franchised, 2 company-owned), making this a highly targeted account for vendors. With an Average Unit Volume of $320,063 and a 10-year initial term, the addressable market is compact but presents a clear technology mandate to align with.
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
7
5 franchised
Unit growth YoY
—
vs prior filing
AUV
$320K
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$30K
per unit
Investment range
$54K–$218K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at GROOMBAR
GROOMBAR is a mobile pet grooming franchise based in Washington state. The system is small, with 7 total units reported in the 2025 Franchise Disclosure Document. Of those, 5 are franchised locations and 2 are company-owned. The brand’s Average Unit Volume (AUV) sits at $320,063, and franchisees pay an 8.0% royalty fee under a 10-year initial term. Year-over-year unit growth data is not available in the current filing.
For a software vendor, this is not a volume play. The total addressable market is just 5 franchised units. The opportunity lies in becoming the mandated or recommended technology partner for a young franchisor as it attempts to scale. With only 7 units, the tech stack is likely still being defined, and the executive team is small and accessible.
Who controls software purchasing
All purchasing decisions appear to flow through the franchisor’s headquarters. The FDD lists five executives: MICHAEL SEITZ (Chief Executive Officer and Chairman), DAN WEBB (President and Chief Development Officer), LISA SENAFE (Chief Nutrition Officer), DIANNA BAILER (Chief Marketing Officer), and SCOTT BROWN (Chief Financial Officer). No Chief Information Officer or Chief Technology Officer is named.
For a vendor selling operational or financial software, SCOTT BROWN, as CFO, is the most logical entry point. For customer-facing or marketing technology, DIANNA BAILER is the relevant buyer. The CEO, MICHAEL SEITZ, likely holds final approval authority given the system’s size. There are no multi-unit operators mapped in our corpus, meaning no franchisee has scaled to a point where they might independently influence technology decisions.
Mandated and current tech stack
The FDD mandates that franchisees use a grooming software system. The specific vendor is not named in the available extract from Item 11. This is a critical gap for any vendor to investigate. If the current mandated system is unnamed in the disclosure, it may indicate that the franchisor has not yet locked in a long-term partner, or that the mandate is loosely defined.
Beyond the grooming software mandate, no other technology requirements are disclosed. There is no mention of a point-of-sale system, customer relationship management tool, or scheduling platform by name. This suggests either that these functions are bundled into the unnamed grooming software, or that franchisees have discretion over ancillary tools. A vendor selling complementary software—such as route optimization for mobile units, payment processing, or customer communication platforms—should probe whether the current mandate creates integration opportunities or competitive displacement potential.
Procurement, renewals, and timing
The FDD does not provide an Item 8 procurement signal, so the franchisor’s supplier designation model remains unknown. Vendors cannot assume whether GROOMBAR uses designated suppliers, maintains an approved list, or allows franchisees to source technology freely. This lack of clarity makes direct outreach to HQ essential.
Renewal terms offer a predictable window for technology evaluation. Franchise agreements run for 10 years. To renew, a franchisee must give notice between 6 and 9 months before expiration, execute a general release, and sign a new agreement that may contain materially different terms—including updated technology requirements. If the franchisor plans to introduce a new mandated system, the renewal cycle is the natural enforcement point. However, with no historical unit growth data and no visibility into when the first franchise agreements were signed, the timing of the first renewal wave is not publicly known.
How to read the GROOMBAR FDD
The full 2025 Franchise Disclosure Document is embedded below. Vendors should focus on Item 11 for a complete list of mandated technology and any named vendors, Item 8 for procurement restrictions, and Item 19 for financial performance data that can inform a return-on-investment case. The executive list in Item 1 provides the direct targets for outreach. Given the system’s small size, a single conversation with the right executive could reshape the entire technology stack. For a ranked target list of franchise systems that match your software, talk to FranCloud.
Questions vendors ask
GROOMBAR mobile grooming, answered from the filing
The buying center is centralized at HQ. The FDD lists MICHAEL SEITZ (CEO), DAN WEBB (President), and SCOTT BROWN (CFO) as key executives. A vendor should target the CEO or CFO for initial conversations, as no dedicated CIO or CTO is named in the filing.
The FDD mandates a grooming software system for franchisees. The specific vendor name is not disclosed in the available Item 11 extract, presenting an opportunity for vendors to inquire about the current solution and potential pain points.
As of the 2025 FDD, GROOMBAR has 7 total units: 5 franchised and 2 company-owned. This is a very small, early-stage mobile grooming franchise system.
The procurement model is not detailed in the available FDD extract. The Item 8 signal was empty, so it is unclear if they use designated suppliers, an approved supplier list, or an open procurement model for non-mandated technology.
Franchise agreements have a 10-year initial term. Renewals require notice 6-9 months before expiration. With no historical unit growth data, renewal-driven evaluation windows are the most predictable trigger for software review, though the timeline for the first cohort is unknown.
The 2025 GROOMBAR FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze Item 11 technology mandates and Item 19 financial performance representations in detail.
Source
Read the filing itself
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FDD alert
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.