From the filings
Software purchasing decisions at Great Wraps are not directed by a centralized IT mandate, as the 2024 FDD discloses no required technology systems. The brand operates 37 franchised locations with an average unit volume of $678,453, and the executive team listed in Item 1 includes a Vice President of Operations who is the most likely operational buyer. With no company-owned units and no mandated tech stack, the addressable market is 37 independently-influenced franchisee locations.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2024)
15% reference
Franchisor behaviours
21 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
The Franchisee is required to have the Franchisor approved point-of-purchase hardware and software, including but not limited to a modem, for sales reporting purposes.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisor shall maintain the absolute right to poll the point-of-sale at any time, and gather whatever information the Franchisor deems necessary.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall also maintain quarterly and annual statements of profits and losses, and balance sheets for the same periods, all prepared by a certified public accountant, copies of which shall be furnished to Franchisor within fifteen (15) days of the end of each quarter and 90 days after the end of each fiscal…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to revoke approval of any supplier at any time, and will give you written notice of any such decision.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
145388Item 8
In the year ending December 31, 2023, we derived $145,388 in license fees from all vendors, representing about nine percent (9%) of our total revenues of $1,584,602 in 2023.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
There are vendors who supply goods to you who pay us a rebate, based on the quantity of goods purchased by our franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
We estimate that about 75% of your ongoing expenses involve purchases from designated sources for food items.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
A charge not to exceed the actual cost of the review may be made by us and shall be paid by you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase items from some source other than an approved supplier, you shall first notify Mark Kaplan, our Chairman, in writing requesting approval and submit samples of said products.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To ensure that Franchisor's high quality standards are maintained, Franchisee shall permit Franchisor or its authorized representative(s) to enter the Restaurant without notice at any time during Franchisee's normal business hours to inspect and examine its operations, equipment, facilities and advertising and to…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor reserves the right to revise the Operations Manual from time to time, as it deems necessary to update operating and marketing procedures and standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Our approval of your site is required whether you sign an Area Development Agreement for multiple units, or a Franchise Agreement for a single unit.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
For all Cafe franchises, we require you to spend at least 2% of your net sales on local advertising and to provide us proof of that expenditure, in the form we require.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisee acknowledges the importance of group buying for various reasons, including quality, consistency and efficiency, and therefore acknowledges and agrees to GreatWrapsFDD3.2024 11 purchase all food, paper and other products and services used in the Franchise Location from suppliers specifically designated by…
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee agrees to purchase only specified food and paper items, food ingredients, supplies and other items not covered in subparagraph 11.10, including but not limited to any item bearing the Franchisor's logo or marks, only from suppliers that are designated by Franchisor as approved or required.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee shall execute and deliver to Franchisor appropriate pre-authorized draft forms for Franchisee’s operating account, so that Franchisor may withdraw money on a timely basis to collect royalty payments, Brand Development Royalty and regional/national advertising fund payments, and any other charges owed by…
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee agrees to staff the store at all times with, at a minimum, personnel for the initial counter position and a cashier that speak proficient English.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall require all personnel Franchisees, and their entire store staffs to wear Franchisor's official uniform, including caps bearing the Marks designated by Franchisor at all times during operating hours in compliance with Franchisor's Operations Manual.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall maintain the point-of-sale system that is specified by Franchisor at the Restaurant (which may include a modem for polling purposes), with point of sale systems operating in the exact numbers and at the peak times prescribed in Franchisor's Operations Manual.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We maintain the absolute right to poll the point-of-sale at any time, and gather whatever information we deem necessary.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We will provide additional training to this manager, and may charge you for that training, in addition to the cost for all travel, housing and meal expenses of your new manager during the training program, which are your responsibility.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
Great Wraps is a quick-service restaurant concept headquartered in Georgia with 37 franchised locations and no company-owned units. The brand reported an average unit volume of $678,453 in its 2024 FDD. Year-over-year unit growth was negative 2.6%, indicating a contracting footprint. For software vendors, the total addressable market is exactly 37 franchisee-operated locations. The royalty rate is 5.5% on gross sales, and the initial franchise term runs 15 years.
Because the FDD does not list any mandated or recommended technology systems, the stack at each location is likely determined by the individual franchisee. This creates a fragmented sales environment where vendors must sell location by location rather than through a single headquarters mandate. The absence of a parent company—Great Wraps appears independently owned—means there is no larger enterprise umbrella to leverage for a top-down deal.
The 2024 FDD Item 1 lists four executives: Mark Kaplan (Chairman, Director, Shareholder), Robert Solomon (President, Director, Shareholder), Kristen Greve (Vice President of Franchising), and Chris Bewley (Vice President of Operations). No Chief Information Officer, Chief Technology Officer, or dedicated IT leadership is disclosed. For operational software—POS, inventory, labor scheduling, or delivery integration—Chris Bewley, as VP of Operations, is the most relevant point of contact at headquarters. However, without a franchisor mandate, his influence is likely advisory rather than directive. Franchisees control their own technology budgets and vendor relationships.
The 2024 FDD does not capture any mandated or recommended technology systems. No POS vendor, online ordering platform, loyalty provider, or back-of-house system is named. This is unusual for a QSR brand of this size and suggests either a hands-off franchisor philosophy or a gap in disclosure. For vendors, this means the installed base is unknown and likely heterogeneous across the 37 locations. A discovery-first sales approach—identifying what each franchisee currently uses—is necessary before any pitch.
Item 8 of the FDD, which typically describes procurement restrictions and designated suppliers, was not captured in our corpus. Whether Great Wraps requires franchisees to purchase from approved suppliers for any goods or services is therefore not disclosed in the most recent FDD. On renewals, Item 17 states that a franchisee in good standing may renew for one additional 10-year term by giving written notice, signing a new agreement, and paying a renewal fee. The new agreement may have materially different terms, including different royalties and fees, but those fees will not exceed what is charged to other renewing franchisees at the same time. With an initial term of 15 years and only 37 units, natural renewal-driven software evaluation windows will be infrequent.
The full 2024 Franchise Disclosure Document is available below. It contains the legal and financial disclosures that govern the franchisor-franchisee relationship, including Item 11 (franchisor assistance), Item 8 (restrictions on sources of products and services), and Item 19 (financial performance representations). For software vendors, the most actionable sections are Item 11—which would list any technology provided or mandated by the franchisor—and Item 8, which defines procurement constraints. The executive roster in Item 1 identifies the buying center at headquarters. Review these sections to validate the opportunity before allocating sales resources.
For a ranked target list of franchise brands matched to your software category, FranCloud can help.
Questions vendors ask
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FDD alert
We’ll email you the moment Great Wraps files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
39 operators run 39 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| GA | 17 |
|---|---|
| TX | 11 |
| MO | 2 |
| WI | 1 |
| NC | 1 |
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.