The vendor opportunity at Great Wraps
Great Wraps is a quick-service restaurant concept headquartered in Georgia with 37 franchised locations and no company-owned units. The brand reported an average unit volume of $678,453 in its 2024 FDD. Year-over-year unit growth was negative 2.6%, indicating a contracting footprint. For software vendors, the total addressable market is exactly 37 franchisee-operated locations. The royalty rate is 5.5% on gross sales, and the initial franchise term runs 15 years.
Because the FDD does not list any mandated or recommended technology systems, the stack at each location is likely determined by the individual franchisee. This creates a fragmented sales environment where vendors must sell location by location rather than through a single headquarters mandate. The absence of a parent company—Great Wraps appears independently owned—means there is no larger enterprise umbrella to leverage for a top-down deal.
Who controls software purchasing
The 2024 FDD Item 1 lists four executives: Mark Kaplan (Chairman, Director, Shareholder), Robert Solomon (President, Director, Shareholder), Kristen Greve (Vice President of Franchising), and Chris Bewley (Vice President of Operations). No Chief Information Officer, Chief Technology Officer, or dedicated IT leadership is disclosed. For operational software—POS, inventory, labor scheduling, or delivery integration—Chris Bewley, as VP of Operations, is the most relevant point of contact at headquarters. However, without a franchisor mandate, his influence is likely advisory rather than directive. Franchisees control their own technology budgets and vendor relationships.
Mandated and current tech stack
The 2024 FDD does not capture any mandated or recommended technology systems. No POS vendor, online ordering platform, loyalty provider, or back-of-house system is named. This is unusual for a QSR brand of this size and suggests either a hands-off franchisor philosophy or a gap in disclosure. For vendors, this means the installed base is unknown and likely heterogeneous across the 37 locations. A discovery-first sales approach—identifying what each franchisee currently uses—is necessary before any pitch.
Procurement, renewals, and timing
Item 8 of the FDD, which typically describes procurement restrictions and designated suppliers, was not captured in our corpus. Whether Great Wraps requires franchisees to purchase from approved suppliers for any goods or services is therefore not disclosed in the most recent FDD. On renewals, Item 17 states that a franchisee in good standing may renew for one additional 10-year term by giving written notice, signing a new agreement, and paying a renewal fee. The new agreement may have materially different terms, including different royalties and fees, but those fees will not exceed what is charged to other renewing franchisees at the same time. With an initial term of 15 years and only 37 units, natural renewal-driven software evaluation windows will be infrequent.
How to read the Great Wraps FDD
The full 2024 Franchise Disclosure Document is available below. It contains the legal and financial disclosures that govern the franchisor-franchisee relationship, including Item 11 (franchisor assistance), Item 8 (restrictions on sources of products and services), and Item 19 (financial performance representations). For software vendors, the most actionable sections are Item 11—which would list any technology provided or mandated by the franchisor—and Item 8, which defines procurement constraints. The executive roster in Item 1 identifies the buying center at headquarters. Review these sections to validate the opportunity before allocating sales resources.
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