The vendor opportunity at Gravity Franchising GRAVITY GC
Gravity Franchising GRAVITY GC operates as a quick-service restaurant brand with 16 total units, all of which are company-owned. The most recent Franchise Disclosure Document, filed in 2021, reports no franchised locations. For software vendors, this means the entire addressable market is a single-account, corporate-controlled environment. The average unit volume sits at $979,932, and the brand charges a 7.0% royalty on a 10-year initial term. While the unit count is small, the corporate structure concentrates purchasing power at the headquarters level, eliminating the need to sell through a fragmented franchisee base.
Who controls software purchasing
The 2021 FDD Item 1 identifies the leadership team: Maximo Ansola III serves as Chief Executive Officer, Mark Miller as President of Sales, Erika Christiansen as President of Operations, Michael Spence as Vice President of Sales, and Zoey Haver as Controller. In a 16-unit, company-owned chain, technology decisions are unlikely to involve a dedicated CIO. Instead, the buying center likely includes the CEO and the Presidents of Operations and Sales, with the Controller influencing financial and back-office software choices. Vendors should prepare to engage these executives directly, as no franchisee layer exists to decentralize purchasing.
Mandated and current tech stack
The 2021 FDD does not capture any mandated or recommended technology systems. This absence of data means the brand either does not require specific vendor solutions or has not disclosed those requirements in the FDD. For a vendor, this presents a dual scenario: the chain may be operating without standardized, mandated platforms—creating a greenfield opportunity—or it may rely on incumbent systems that are not publicly documented. In either case, discovery calls should focus on identifying the current point-of-sale, back-office, and operational tools in use across the 16 locations.
Procurement, renewals, and timing
Procurement details from Item 8 are not available in the extracted data, so the franchisor's approach to designated or approved suppliers remains undisclosed. The franchise agreement structure, however, is clear: the initial term runs 10 years, and Item 17 permits one successor agreement of equal length for operators in good standing, with no further renewal rights beyond that. Because all 16 units are company-owned, traditional franchisee renewal cycles do not apply. Software contract windows are therefore not tied to a predictable franchise lifecycle. Vendors should treat this as an enterprise sale driven by internal HQ budgeting cycles and strategic initiatives rather than by expiring franchise agreements.
How to read the Gravity Franchising GRAVITY GC FDD
The 2021 FDD is the foundational document for understanding this brand's obligations and constraints. When reviewing the embedded PDF below, pay close attention to Item 11, which would typically list required technology, software, and hardware—though in this case, no systems were captured. Item 8 governs procurement and supplier approval processes, and Item 17 outlines the renewal and successor agreement terms. Because the brand operates entirely through company-owned units, the FDD may contain fewer prescriptive technology mandates than a heavily franchised system, but it remains the authoritative source for any vendor requirements the franchisor imposes on itself or future franchisees. For a ranked target list tailored to your software category, FranCloud can help you prioritize brands based on tech gaps, unit growth, and decision-maker access.