Golf VX Franchising

The vendor opportunity at Golf VX

Golf VX Franchising presents a niche, low-volume sales target for software vendors. With only 3 total units—2 franchised and 1 company-owned—the immediate addressable market is extremely small. The brand, headquartered in Illinois, operates in the fitness segment with a golf-simulation concept. For vendors, this is not a volume play; it is a precise, account-based opportunity where a single deal could cover the entire system. The average unit volume (AUV) is not disclosed in the 2026 FDD, and year-over-year unit growth data is unavailable, signaling an early-stage or static footprint. Any vendor engagement must be calibrated to this micro-system reality.

Who controls software purchasing

Decision-making authority is concentrated at the headquarters level. The FDD’s Item 1 lists the leadership team: Kyu Choi serves as President, and Brian Jung is the Chief Operating Officer. These two executives represent the primary buying center for any enterprise-level software pitch. Sam Tio, the Operations and Product Manager, is a key influencer, particularly for tools that touch daily operations or integrate with the mandated tech stack. Field Support Manager Andy An and Business Development Manager Michael Perkins round out the small HQ team. Given the system's size, there is no multi-unit operator (MUO) layer to navigate; all purchasing signals point to a top-down, HQ-controlled model.

Mandated and current tech stack

The 2026 FDD is explicit about the technology franchisees must use. Three systems are mandated. First, the core of the concept is the Golf VX proprietary simulator software, a custom-built platform central to the customer experience. For payment processing, the brand mandates Square by Block, Inc. For the point-of-sale system, Toast by Toast, Inc. is required. This stack is notable: Toast is a dominant player in food-service POS, suggesting the concept may include a significant food-and-beverage component, while Square handles payments. Any vendor pitching a replacement for these mandated systems faces an uphill battle. Opportunities lie in complementary software that integrates with this existing, locked-in stack.

Procurement, renewals, and timing

Procurement mechanics at Golf VX are opaque. The FDD provides no extract from Item 8, leaving the designated versus approved supplier model unconfirmed. However, the hard mandates for the simulator, Square, and Toast strongly imply a designated-supplier framework for core technology. Vendors should assume a closed, HQ-driven procurement process. Timing a sales pitch is equally challenging. The initial franchise term length is not disclosed, and Item 17 contains no renewal signals. Without data on contract cycles, vendors cannot rely on predictable renewal windows. Proactive, relationship-based outreach to the named HQ executives is the only viable path to uncovering an opening.

How to read the Golf VX FDD

The Franchise Disclosure Document is the definitive source for vendor due diligence. The 2026 Golf VX FDD, filed with state franchise regulators, contains the legal and operational blueprint of the franchise system. Key sections for software vendors include Item 1 (the business and its executives), Item 8 (procurement restrictions), Item 11 (franchisor assistance and mandated suppliers), and Item 17 (renewal and termination). The embedded viewer below provides the full document. Focus your review on the named systems and the obligations they create for franchisees; this reveals where the brand is locked in and where there might be white space for your solution. For a ranked target list tailored to your software category, FranCloud can map the full landscape of franchise tech mandates.