Yelp
Mandatorye for the Facility, subject to the Marketing Spending Requirement. You must also list the Facility with the online directories and subscriptions we periodically prescribe (such as Yelp® and Google®).
From the filings
+0.633% units YoYHQ-led decisions
Gold’s Gym
FitnessSoftware purchasing at Gold's Gym is controlled at the corporate level by the executive team in Dallas, TX, under parent company RSG Group USA Inc. The franchise system mandates a specific Gym Management System across its 211 total locations (159 franchised, 52 company-owned). For vendors, this means a centralized decision-making process and a clear tech mandate that shapes the addressable market.
For software vendors selling into US franchise brands.
Live signals
Total units
211
159 franchised
Unit growth YoY
+0.633%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$1.79M–$4.54M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Facebook
ese policies may, for instance, allow us to maintain administrative privileges over any social media associated with your Facility (for instance, by acting as the administrator of Facebook’s “Location
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent, unlimited access to all information and data in your computer system, including continuous independent access to all Member Information (defined in Item 14) and other information in the Gym Management System.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, GGM, is an approved supplier of sportswear, novelties, and other merchandise bearing the name Gold’s Gym® and/or certain other trademarks.
Is there a franchisee advisory council, association or committee?
YesItem 11
The Gold’s Gym Advertising Advisory Committee (“GGAAC”) advises us on advertising policies and assists us in developing advertising, marketing, and promotion concepts and programs that the Marketing Fund implements.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may, with or without cause, revoke our approval of any supplier, distributor, product, or service at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
651704.29Item 8
During the 2024 fiscal year, GGM collected a total of $651,704.29 from vendors or designated suppliers on the basis of required purchases by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We or our affiliates may derive revenue or other material consideration from approved suppliers based on purchases made by our franchisees of the suppliers’ products or services (e.g., rebates).
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
approximately 75% of your total purchases and leases in operating, your Gold’s Gym Facility.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
Either you or the proposed supplier or distributor must pay us a fee (estimated to be between $500 to $5,000) to make the evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use any Operating Assets or other products or services for or at the Facility that we have not yet evaluated, or purchase or lease any Operating Assets or other products or services from a supplier or distributor that we have not yet approved (for Operating Assets or other products and services that we…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon termination or expiration of this Agreement, you agree to transfer, assign or otherwise convey to us full control of all Contact Identifiers and Social Media accounts that you used to operate your Facility or that displays any of the Marks or any reference to the franchise system.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You also agree to present to your members the evaluation forms that we periodically specify and to participate and/or request that your members participate in any surveys performed by or for us.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We may at any time during your business hours, and without prior notice to you, examine the Facility’s business, bookkeeping and accounting records, sales and income tax records and returns, and other records.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You will operate the Facility at a specific Site that we first must accept.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
The “Marketing Spending Requirement” is the maximum amount that we can require you to spend on Cooperative contributions (if applicable) and approved Local Marketing for the Facility during each calendar quarter, and is an amount equal to 3% of the Facility’s Gross Revenue during that calendar quarter (the “Marketing…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a Cooperative for the geographic area in which the Facility is located, you must sign the documents that we require to become a member of the Cooperative and participate in the Cooperative as those documents require.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must purchase or lease all Operating Assets and other products and services for the Facility only according to our System Standards and, if we require, only from suppliers or distributors that we designate or approve (which may include or be limited to us or our affiliates).
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You currently must acquire the Gym Management System and related services only from an approved supplier and must buy Gold’s Gym® branded products only from GGM’s authorized licensees.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must sign and deliver to us the documents we periodically require to authorize us to debit your bank account automatically for the Royalty, Marketing Contributions and other amounts due under the Franchise Agreement or any related agreement between us (or our affiliates) and you.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
System Standards may, in our discretion, regulate any aspect of the Facility’s development, operation and maintenance, including any one or more of the following: (1) staffing levels for the Facility, dress/appearance and uniforms for your employees, standards and requirements for training Facility employees…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must obtain, maintain and use in operating the Facility the “Gym Management System” that we periodically specify.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent, unlimited access to all information and data in your computer system, including continuous independent access to all Member Information (defined in Item 14) and other information in the Gym Management System.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If we determine that you or any of your personnel cannot complete the initial training programs to our satisfaction, then we may require you or your personnel to attend additional training programs at your expense (for which we may charge reasonable fees).
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
You (or, if you are a business entity, one of your owners) or the Facility’s general manager must attend each annual convention that we (at our sole option) organize for Gold’s Gym Facility operators.
The filing answers no to 2 questions
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Is a minimum grand opening advertising spend required?Item 7
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Gold's Gym
Gold's Gym operates 211 total locations in the US, with 159 franchised units and 52 company-owned locations. The system is part of RSG Group USA Inc., headquartered in Texas. Year-over-year unit growth sits at just 0.633%, signaling a mature network where software vendors compete on replacement and consolidation rather than new-unit velocity. The royalty rate is 5.0% of gross revenue, and the initial franchise term runs 10 years.
For software vendors, the addressable market is concentrated: a single mapped operator controls roughly one located unit, and no multi-unit operators appear in the FDD data. The top state by unit count is Texas, with one unit recorded. This operator footprint suggests a highly centralized system where corporate influence over technology decisions is strong.
Who controls software purchasing
The executive team listed in the 2026 FDD includes Co-Chief Executive Officers Danny Waggoner and Bradford Reynolds. Jörg Fockenberg serves as Chief Development Officer and Vice President Strategy, Expansion & Franchise, while Kevin R. Christie holds the Vice President of International Franchising role. Jake Schneider is the Senior Vice President of Marketing.
For a vendor selling operational or member-experience software, the likely buying center includes the Co-CEOs for strategic decisions and Fockenberg for franchise-facing tools. Marketing technology pitches should route through Schneider. The FDD does not list a dedicated CIO or CTO, so technical evaluation may fall to these same executives or an unlisted operations lead.
Mandated and current tech stack
The only mandated technology disclosed in the 2026 FDD is a Gym Management System. The specific vendor is not named in the filing, which is common when the franchisor reserves the right to designate or change systems without amending the disclosure. Vendors offering complementary or replacement gym management platforms should identify the incumbent through direct discovery with franchisees or corporate contacts.
No other mandated or recommended technology systems appear in the FDD extract. This leaves open categories like POS, member engagement, scheduling, access control, and back-office software. The absence of named mandates suggests these categories may be open for vendor pitches, subject to corporate approval.
Procurement, renewals, and timing
Item 8 of the FDD does not provide an extract on procurement restrictions, so the specific supplier model—designated, approved, or open—is not publicly confirmed. The mandated Gym Management System implies at least one category with a designated or approved supplier structure. For all other software categories, vendors should assume a corporate-review process rather than a fully open market.
Renewal terms under Item 17 allow a franchisee to acquire one successor franchise if they have substantially complied with the agreement during the initial 10-year term. The renewal is under the then-current form of franchise agreement, which may differ materially from the original, including territory and fees. There are no additional renewal rights beyond this single successor term. For software vendors, this means franchisees face a hard reset on terms at renewal, potentially creating windows for technology re-evaluation every 10 years.
How to read the Gold's Gym FDD
The 2026 Franchise Disclosure Document is the definitive source for understanding Gold's Gym's technology mandates, procurement rules, and executive structure. Item 11 details the mandated Gym Management System and any other required technology investments. Item 1 lists the executives who control purchasing decisions. Item 17 defines the renewal conditions that shape long-term vendor relationships.
Review the embedded FDD below to validate these findings and identify additional vendor-relevant details. When you are ready to prioritize franchise systems by tech mandate, decision-maker accessibility, and unit footprint, FranCloud can generate a ranked target list tailored to your software category.
Questions vendors ask
Gold’s Gym, answered from the filing
Co-CEOs Danny Waggoner and Bradford Reynolds lead the executive team. Jörg Fockenberg (Chief Development Officer) and Jake Schneider (SVP Marketing) are likely influencers for operational and marketing tech decisions.
The 2026 FDD mandates a Gym Management System for all franchisees. The specific vendor is not named in the disclosure, so vendors should inquire about the current incumbent during discovery.
The system has 211 total US units, split between 159 franchised and 52 company-owned locations. Year-over-year unit growth was 0.633%, indicating a stable but slow-expansion footprint.
The FDD does not extract specific Item 8 procurement restrictions. Without a designated supplier mandate beyond the gym management system, the model likely allows approved or open purchasing for non-mandated categories.
Initial franchise terms are 10 years. Renewals are for one successor term under the then-current agreement, with no additional renewal rights. Contract windows may align with these 10-year cycles or corporate refresh initiatives.
The 2026 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed Item 11 tech mandates, Item 17 renewal conditions, and executive disclosures.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Gold’s Gym files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| TX | 2 |
|---|
Ownership
The portfolio behind Gold’s Gym
strategic_multibrand of RSG Group.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.