Gold’s Gym

The vendor opportunity at Gold's Gym

Gold's Gym operates 211 total locations in the US, with 159 franchised units and 52 company-owned locations. The system is part of RSG Group USA Inc., headquartered in Texas. Year-over-year unit growth sits at just 0.633%, signaling a mature network where software vendors compete on replacement and consolidation rather than new-unit velocity. The royalty rate is 5.0% of gross revenue, and the initial franchise term runs 10 years.

For software vendors, the addressable market is concentrated: a single mapped operator controls roughly one located unit, and no multi-unit operators appear in the FDD data. The top state by unit count is Texas, with one unit recorded. This operator footprint suggests a highly centralized system where corporate influence over technology decisions is strong.

Who controls software purchasing

The executive team listed in the 2026 FDD includes Co-Chief Executive Officers Danny Waggoner and Bradford Reynolds. Jörg Fockenberg serves as Chief Development Officer and Vice President Strategy, Expansion & Franchise, while Kevin R. Christie holds the Vice President of International Franchising role. Jake Schneider is the Senior Vice President of Marketing.

For a vendor selling operational or member-experience software, the likely buying center includes the Co-CEOs for strategic decisions and Fockenberg for franchise-facing tools. Marketing technology pitches should route through Schneider. The FDD does not list a dedicated CIO or CTO, so technical evaluation may fall to these same executives or an unlisted operations lead.

Mandated and current tech stack

The only mandated technology disclosed in the 2026 FDD is a Gym Management System. The specific vendor is not named in the filing, which is common when the franchisor reserves the right to designate or change systems without amending the disclosure. Vendors offering complementary or replacement gym management platforms should identify the incumbent through direct discovery with franchisees or corporate contacts.

No other mandated or recommended technology systems appear in the FDD extract. This leaves open categories like POS, member engagement, scheduling, access control, and back-office software. The absence of named mandates suggests these categories may be open for vendor pitches, subject to corporate approval.

Procurement, renewals, and timing

Item 8 of the FDD does not provide an extract on procurement restrictions, so the specific supplier model—designated, approved, or open—is not publicly confirmed. The mandated Gym Management System implies at least one category with a designated or approved supplier structure. For all other software categories, vendors should assume a corporate-review process rather than a fully open market.

Renewal terms under Item 17 allow a franchisee to acquire one successor franchise if they have substantially complied with the agreement during the initial 10-year term. The renewal is under the then-current form of franchise agreement, which may differ materially from the original, including territory and fees. There are no additional renewal rights beyond this single successor term. For software vendors, this means franchisees face a hard reset on terms at renewal, potentially creating windows for technology re-evaluation every 10 years.

How to read the Gold's Gym FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding Gold's Gym's technology mandates, procurement rules, and executive structure. Item 11 details the mandated Gym Management System and any other required technology investments. Item 1 lists the executives who control purchasing decisions. Item 17 defines the renewal conditions that shape long-term vendor relationships.

Review the embedded FDD below to validate these findings and identify additional vendor-relevant details. When you are ready to prioritize franchise systems by tech mandate, decision-maker accessibility, and unit footprint, FranCloud can generate a ranked target list tailored to your software category.