Garbanzo Franchising Co.

The vendor opportunity at Garbanzo

Garbanzo Franchising Co. operates a quick-service restaurant concept with a total of 26 locations, split between 18 franchised and 8 company-owned units. The system contracted by 10% year-over-year, a critical signal for software vendors assessing account stability and expansion potential. The brand is independently owned, with no parent company on file, and is headquartered in Florida.

For a software vendor, the immediate addressable market is small. With only 26 units, a deal here is unlikely to be a volume play. Instead, the opportunity lies in displacing an incumbent or becoming a standardized vendor as the brand potentially restructures. The 2025 FDD does not disclose average unit volume (AUV), so you cannot model a revenue-based ROI without direct discovery.

Who controls software purchasing

Purchasing authority sits at the headquarters level. The executive team listed in the 2025 FDD includes Bryan Kelly Roddy (Chief Executive Officer and President), Alain Souligny (Chief Financial Officer, Secretary and Treasurer), Lauriena Borstein (Chief Operating Officer), Steve Corp (Chief Growth Officer), and Joel Bulger (Chief Marketing Officer). No dedicated technology leadership, such as a CIO or CTO, is named.

For a vendor, the CFO and COO are likely your entry points for operational and financial software. The CMO may own decisions around loyalty, CRM, or digital ordering platforms. The absence of a named technology buyer suggests that IT decisions are absorbed by these operational roles, making a business-case-driven pitch essential.

Mandated and current tech stack

The 2025 FDD mandates two technology items: an approved credit card processing company and a private internet site. No specific vendor names are disclosed for either mandate. Beyond these, the FDD does not list any required or recommended point-of-sale, online ordering, labor scheduling, inventory management, or loyalty software.

This sparse tech disclosure means the stack is largely unknown from the FDD alone. A vendor selling into Garbanzo should conduct direct discovery to map the incumbent POS, back-office, and guest-facing systems. The mandate around credit card processing creates a gatekeeper dynamic—any software touching payments must integrate with an approved processor, the identity of which you will need to uncover.

Procurement, renewals, and timing

The procurement model is opaque. Item 8 of the FDD, which typically describes whether franchisees must purchase from designated suppliers or may choose from approved suppliers, provided no extract. This leaves vendors without a clear picture of whether franchisees have any autonomy in software selection or if all decisions are centralized.

Timing a pitch is equally challenging. The initial franchise term length and Item 17 renewal conditions were not disclosed in the 2025 FDD. Without term data, you cannot map contract expirations to potential software evaluation windows. The 10% unit decline may indicate a period of consolidation rather than expansion, which could either freeze new software spending or create an urgency to improve efficiency through technology.

How to read the Garbanzo FDD

The full 2025 Franchise Disclosure Document is available below. When reviewing it, focus on Item 11 for any updates to mandated technology, Item 8 for supplier controls, and Item 19 for financial performance representations that may have been omitted from our extract. The document was filed with state franchise regulators and serves as the definitive source for compliance-level detail on the franchise system.

For software vendors building a target account list, Garbanzo represents a small, HQ-controlled account with an opaque tech stack and a contracting footprint. Use the embedded FDD to validate the current mandates and identify any new disclosures that could open a conversation. For a ranked list of franchise targets matched to your software category, FranCloud can help you prioritize systems with clearer buying signals.