Fully Promoted

The vendor opportunity at Fully Promoted

Fully Promoted operates 305 franchised locations, all run by single-unit operators. There are no company-owned units, which means every software sale must go through franchisor approval. The brand posted 5.9% year-over-year unit growth, adding locations in a footprint that now reaches 219 mapped operators across states like Florida (25 units), Texas (24), California (16), Illinois (12), and Ohio (10). Average unit volume sits at $576,721, with a 6% royalty flowing back to the franchisor. For a software vendor, the addressable market is exactly 305 locations—no multi-unit operators to negotiate bulk deals with, just a single HQ gatekeeper.

Who controls software purchasing

The 2026 FDD names five executives: Ray Titus (CEO and Chairman), Ellen Titus Lee (Secretary/Treasurer and Director), Brady Lee (COO), Todd Newton (CFO), and Andrew Titus (President). With six mandated technology systems and no franchisee autonomy on core software, the buying center sits at headquarters. COO Brady Lee and President Andrew Titus are the most likely operational and strategic decision-makers for technology procurement. There is no parent company—Fully Promoted appears independently owned—so the executive team listed is the ultimate authority.

Mandated and current tech stack

Fully Promoted mandates six categories of technology in its FDD: accounting software, Careerplug, a customized business software platform, a lead generation tool, promotional product sourcing software, and a software system/equipment license. The customized business software and lead generation tool suggest a proprietary or tightly integrated operational backbone. Careerplug is the only named vendor, indicating a required hiring and recruiting system. No POS vendor is specified by name, and the accounting software mandate does not name a particular provider—leaving room for vendors who can demonstrate integration with the custom platform.

Procurement, renewals, and timing

Item 8 of the 2026 FDD does not include a procurement extract, so the specific supplier designation process—whether designated, approved, or open—is not publicly detailed. However, the presence of six mandated systems implies a controlled procurement environment. Renewal terms offer a potential window: franchisees must sign a new 35-year agreement that may contain materially different terms, including technology requirements. The renewal trigger—full compliance, remodel, $1,500 fee, and signed releases—suggests that system-wide technology updates could be pushed during renewal cycles. With 305 units on 35-year terms, the renewal cadence is not concentrated in a single year, but any franchisor-led tech refresh would apply across the system.

How to read the Fully Promoted FDD

The 2026 Franchise Disclosure Document is the authoritative source for understanding Fully Promoted's technology mandates, executive structure, and procurement rules. Item 1 lists the leadership team and their roles. Item 11 details the six mandated technology categories. Item 8, while silent on specific suppliers, confirms the franchisor's right to designate required systems. The embedded PDF viewer below contains the full filing. For vendors building a ranked target list of franchise systems, FranCloud can map the decision-makers and tech mandates across brands like Fully Promoted.