FS8 proprietary software programs
Mandatoryprovide you with access to any proprietary software programs as may be developed by us or on our behalf for use in the System
HQ-led decisions
FS8 Studio
FitnessSoftware purchasing at FS8 Studio is controlled by a lean C-suite including Chief Revenue Officer Luke Armstrong and Chief Operating Officer Ryan Mayes. The brand mandates Mindbody by Mindbody, Inc. and proprietary FS8 software across its 30 total units. With 29 franchised locations and a single company-owned studio, the addressable market for a vendor pitch is small but highly concentrated.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
MindbodyMindbody, Inc.
MandatoryWe require that you use MindBody as your point of sale, or other approved supplier that we may identify from time to time.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
30
29 franchised
Unit growth YoY
—
vs prior filing
AUV
$389K
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$349K–$841K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at FS8 Studio
FS8 Studio is a boutique fitness concept headquartered in Texas with 30 total units, 29 of which are franchised. The brand reported an average unit volume (AUV) of $388,541 in its 2026 Franchise Disclosure Document. For a software vendor, the immediate addressable market is limited to those 29 franchised locations, as the franchisor maintains tight control over the technology environment. The royalty rate is 7.0% on gross revenue, and the initial franchise term runs for 10 years. While year-over-year unit growth is not disclosed, the small base means any displacement or add-on sale is a high-touch, relationship-driven process rather than a volume play.
Who controls software purchasing
Purchasing authority sits at the franchisor level. The FDD lists a compact executive team: Thomas Dowd (Director, CEO), Luke Armstrong (Chief Revenue Officer), Patrick Grosso (Chief Legal Officer and Chief Financial Officer), Wade Baze (Chief Accounting Officer), and Ryan Mayes (Chief Operating Officer). For a software pitch, the most relevant contacts are likely Luke Armstrong, whose revenue-focused remit touches client experience and booking systems, and Ryan Mayes, who oversees daily operations. There is no dedicated CIO or CTO listed, suggesting technology decisions are made by this core group without a separate IT buying center.
Mandated and current tech stack
Item 11 of the FDD mandates two systems for all franchisees: FS8 proprietary software programs and Mindbody by Mindbody, Inc. This is a fully closed stack. Mindbody serves as the operational backbone for scheduling, point-of-sale, and client management, while the proprietary FS8 software likely handles brand-specific programming or workout delivery. There is no mention of additional mandated or recommended vendors for CRM, payroll, or marketing automation. A vendor seeking to introduce a complementary tool must position it as an integration that enhances, rather than replaces, the mandated Mindbody and FS8 ecosystem.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier, or open—is not disclosed. This absence of public guardrails means a vendor must engage HQ directly to understand how new technology is evaluated and onboarded. The franchise agreement carries a 10-year initial term. Renewal conditions are explicit: the franchisee must sign the then-current form of renewal agreement, which may contain materially different terms than the original contract. This clause signals that the franchisor can impose new technology mandates at each renewal cycle, creating a natural inflection point for software adoption every decade. Vendors should track the vintage of existing franchise agreements to anticipate when a cohort of operators will face a renewal-triggered tech refresh.
How to read the FS8 Studio FDD
The full 2026 FS8 Studio Franchise Disclosure Document is available below. This is the primary source for verifying the mandated technology stack, executive roster, unit count, and financial performance representations. When reviewing the FDD, pay close attention to Item 11 for any updates to the mandated systems list and Item 17 for renewal conditions that could force technology changes. The document was filed with state franchise regulators in 2026 and reflects the most current public disclosure from the franchisor.
For a ranked target list of franchise brands matched to your software category, reach out to FranCloud.
Questions vendors ask
FS8 Studio, answered from the filing
The buying center is concentrated at HQ. Key executives include Luke Armstrong (Chief Revenue Officer) and Ryan Mayes (Chief Operating Officer), who are likely involved in operational and revenue-driving technology decisions.
The 2026 FDD mandates two systems: FS8 proprietary software programs and Mindbody by Mindbody, Inc. This creates a closed, mandated environment with no room for alternative POS or booking platforms.
FS8 Studio has 30 total units: 29 franchised and 1 company-owned. This is a small, emerging fitness concept with a concentrated footprint.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract, so designated versus approved supplier status is unknown.
The initial franchise term is 10 years. Renewal requires signing the then-current agreement, which may have materially different terms. This creates a potential re-negotiation window at each 10-year cycle.
The FDD was filed with state franchise regulators in 2026. You can read the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.